Whether you are planning to open a franchised gym or have an independent concept in mind, choosing the location of your fitness center is crucial. In fact, it is a key factor for success and determines the smooth development of your gym. No doubt you are asking yourself this famous question: «In which city should I open a gym?». For this reason, EPSIMAS has compiled the ranking of the cities with the highest potential for opening a gym in 2025 for you.
Are you planning to open a gym and want to know the achievable revenue for your project?
To put it simply, and to suit the greatest number of gym concepts, 4 key success factors were chosen:
👩👧👦 A young population
💲 High purchasing power
🔢 A positive population trend
🏪 Low competitive density
Every city in France with a population of over 100,000 was therefore studied on the basis of four indicators:
– Number of residents aged 15 to 29
– Reported median annual income
– Population growth
– Competitor density per customer target
A score out of 100 is assigned to each city for each indicator by calculating the ratio between the data being studied and the data corresponding to the highest score in the ranking. The average of the four scores represents the final score of each city, and therefore its potential for opening a gym.
This gives us the ranking of the cities showing the greatest potential for opening a gym. Of course, this ranking is generic. Depending on your gym concept, this ranking may vary. You will therefore always need to conduct a precise market study before embarking on this entrepreneurial venture.
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