Before understanding what a market study contains, you must first understand its function. This is primarily a answer brought to questions you ask yourself. Thus, a good study can only be custom-made. (And that's what EPSIMAS offers). But a market study doesn't just answer your questions. In reality, it can also serve as a communication document. Whether it's a investor, of a bank or of yours colleagues, it also allows you to transmit to third parties a In-depth vision of your sector. It will then be easier to make your development strategy understood (and accepted), once your interlocutor has enough context about your environment. 

Market research thus varies greatly from one sector to another, and from one company to another. The stakes of research in forecasting physical store opening are very different from those of a SaaS, or of a Online store. EPSIMAS has thus developed different methodologies to best adapt to your sector. In the context of a physical establishment, for example, the study will essentially include: A structural analysis of the catchment area(s) (demographic structure, economic structure, area dynamism, visitor flow generators, etc.), an analysis of mobility flows and attendance, a competitive study, an analysis of the national market (definition, segmentation, size, market evolution, key figures, consumers, trends, and prospects for evolution), a summary, a simulation of achievable revenue at the targeted address, and recommendations.