There are many reasons to conduct market research. It offers you the opportunity to understand your environment, anticipate changes, and plan your strategy. It also gives you visibility into your potential revenue and the levers to pull to optimize your chances of success.
It's sort of a map of your market environment. And your strategy is your route. It's pretty difficult to chart a route without a map, isn't it?
But if you prefer to take a GPS, you can contact us!
The reasons for entrusting your study to a provider like EPSIMAS are multiple:
On one hand, EPSIMAS conducts daily market research across various business sectors. This mastery of the subject led to the development of rigorous methodologies, adapted to your industry and needs. The mathematical precision is a pillar of value for EPSIMAS; therefore, attention to detail is our primary concern. This specialization of EPSIMAS also adds Credibility for the study (an asset if the study is to be presented to third parties, particularly for the purpose of obtaining financing).
On the other hand, EPSIMAS is convinced that entrepreneurs and small businesses also have the right to quality information. To this end, EPSIMAS strives to offer the best value for money from the sector. Studies reliable, securing, and above all accessible for entrepreneurs. This pricing practice is made possible by the production methodology developed by EPSIMAS.
Finally, entrusting the execution of your study to a service provider is a time saving considerable. Your time, and that of your teams, is precious, and it is better to allocate it to high-value-added tasks. And above all, market research allows you to build a Marketing and sales strategy adapted to your environment. Otherwise, you would have to wait for field feedback, which would be a significant waste of time and resources in your growth.
Before understanding what a market study contains, you must first understand its function. This is primarily a answer brought to questions you ask yourself. Thus, a good study can only be custom-made. (And that's what EPSIMAS offers). But a market study doesn't just answer your questions. In reality, it can also serve as a communication document. Whether it's a investor, of a bank or of yours colleagues, it also allows you to transmit to third parties a In-depth vision of your sector. It will then be easier to make your development strategy understood (and accepted), once your interlocutor has enough context about your environment.
Market research thus varies greatly from one sector to another, and from one company to another. The stakes of research in forecasting physical store opening are very different from those of a SaaS, or of a boutique en ligne. EPSIMAS a ainsi développé différentes méthodologies, afin de s’adapter au mieux à votre secteur. Dans le cadre d’une implantation physique, par exemple, l’étude comprendra essentiellement : Une analyse structurelle de la (ou les) zone de chalandise (structure démographique, structure économique, dynamisme de la zone, générateurs de flux visiteurs etc.), une analyse des flux de mobilité et de la fréquentation, une étude concurrentielle, une analyse du marché à l’échelle nationale (définition, segmentation, taille, évolution du marché, chiffres clés, consommateurs, tendances et perspectives d’évolution), une synthèse, une simulation de chiffre d’affaires réalisable à l’adresse visée et des recommandations.
Don't hesitate to contact us to discuss your projects!
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