The "État Général de Marché" (General Market Survey) is a document presenting the market in which a brand operates. As stipulated by Article R. 330-1 of the Commercial Code, this document must be provided to any individual or company wishing to join a franchise network. The "État Général de Marché" is generally included in the Disclosure Document (DIP) submitted to the franchise candidate.
This is therefore primarily about complying with the franchisor's information obligation. Nevertheless, the EGM also holds considerable interest for the franchisor, offering strategic information about their market. Your EGM must be regularly updated to provide your franchisees with the most recent data. EPSIMAS recommends an annual update to secure your market knowledge and comply with legal requirements..
The State of the Market (or EGM) must propose a definition of the market, as well as data relating to the size of the sector and its evolution, market organization and existing competition, the customer target, growth prospects, the regulatory framework, etc.
The EGM produced by EPSIMAS are primarily structured around the following analytical axes:
– Definition, size, and segmentation of the market
– Regulations, activity nomenclature, and representative organizations of the sector
– Key Figures and Industry Trends
– Future prospects of the sector
– Customer/consumer targets
– Market organization and competition
On one hand, the EGM provided by EPSIMAS meet the legal requirements in this matter. However, EPSIMAS's goal doesn't stop at simple document compliance. The Market Overview is presented to franchise candidates before any signing. This document, integrated into the Disclosure Document (DIP), thus reflects the seriousness of your network. For this reason, each EGM produced by EPSIMAS is custom-made for your store, and at the time of order. Thus, the data presented is the most recent and most relevant to your business.
The Market Reviews (EGM) conducted by EPSIMAS pursue 3 main objectives. The first objective is obviously the compliance of your Disclosure Document (DIP) with legal expectations. The second objective pursued by our Market Reviews is the increased credibility of your network. The relevance, accuracy, and care taken with our deliverables aim to reflect the quality of support provided by your network. Finally, the third objective of our Market Reviews is decision-making assistance. Our Market Reviews provide you with in-depth knowledge of your market environment, enabling you to guide your future marketing efforts.
Finally, the market studies carried out by EPSIMAS are very accessible for retailers. EPSIMAS strives to offer the best rates in this area. For a market study in France, you will generally need to budget less than 1,000 euros excluding tax (excluding specific requests or sectors).
EPSIMAS offers EGM (Expert Group Meetings) in France, internationally, and overseas. EPSIMAS also regularly works on topics related to international development. Whether it involves conducting EGMs (or ELMs) internationally, studying future locations for establishment, or fully building a brand's international development strategy, EPSIMAS will support you in your project. The objective remains the same: to secure your venture.
Depending on the destinations, business sectors, and data accessibility, prices may vary. EPSIMAS strives to offer the best prices for the General Market Status.
Don't hesitate to contact us to discuss your projects!
You can leave us your contact details via the contact form, or book an appointment directly below.
