The Local Market Overview

Rates tailored to all brands

What is an ELM?

The Local Market Overview is a document that synthesizes a set of raw data. It provides a general understanding of a given commercial area. 

Provided for by the Doubin Law (Article L330-3 of the Commercial Code), this document must be mandatorily given to any individual or company wishing to join a franchise network. The Local Market Overview is generally integrated into the DIP transmitted to the franchise candidate. 

This document also offers a first look at the commercial potential of an area. It's a good lever to pull before launching a more in-depth feasibility study. 

How much does a Local Market Overview cost?

It depends on several factors

Do you want to know more?

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