The Local Market Overview is a document that synthesizes a set of raw data. It provides a general understanding of a given commercial area.
Provided for by the Doubin Law (Article L330-3 of the Commercial Code), this document must be mandatorily given to any individual or company wishing to join a franchise network. The Local Market Overview is generally integrated into the DIP transmitted to the franchise candidate.
This document also offers a first look at the commercial potential of an area. It's a good lever to pull before launching a more in-depth feasibility study.