Whether you are planning to open a franchised gym or have an independent concept idea, choosing the location of your gym is crucial. In fact, it is a key success factor, determining the smooth development of your gym. And no doubt you are asking yourself this famous question: «In which country should I open a gym?». For this reason, EPSIMAS has put together a ranking of the European countries with the highest potential for opening a gym in 2025.
Are you planning to open a gym?
To put it simply, and to suit the greatest number of gym concepts, five key success factors were chosen:
– A young population
- High purchasing power
– A positive population growth
- Low competitive density
– Market dynamism
Each European country was therefore studied on the basis of five indicators:
– Number of residents aged 15 to 29
Purchasing power parity
- Population growth between 2014 and 2024
– Competitor density per customer target
– Growth of the sports activities market
The scores were weighted according to the relative importance of each factor for this market: a coefficient of 3 for the target customer, a coefficient of 2 for demographic growth, competitive density, and market dynamism, and a coefficient of 1 for purchasing power. Each country received a score out of 100 for each indicator, calculated by comparing the observed data to that of the top-ranked country. The weighted average of these five scores then constitutes the final score for each country, making it possible to evaluate its potential for opening a gym.
This gives us the ranking of the European countries showing the highest interest in opening a gym. Of course, this ranking is generic. Depending on your gym concept, this ranking may vary. You will therefore still need to conduct a precise market study before embarking on this entrepreneurial venture.
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