The fitness market in Spain continues to grow rapidly. This growth is linked, among other things, to changes in lifestyles, growing interest in well-being, and improved purchasing power among Spanish households. The sector is now seeing a certain upscaling. It is focusing on increasingly high-quality offerings, specialized concepts, and tailored services. Demand for these formats is on the rise. However, the low-cost and mid-range segments remain the most developed in the Spanish fitness market.
In 2024, revenue in Spain’s fitness sector is estimated at 2.56 billion euros, according to Deloitte and EuropeActive. This represents year-over-year growth of 11.1% in the third quarter. This level is comparable to that of the French market, estimated at approximately 2.5 billion euros in 2023. Nevertheless, Spain has a higher fitness penetration rate and is growing faster than the French market. This growth is driven by a steady pace of new openings and a constantly rising number of members. Major national and international chains continue to expand in a market that remains fragmented.
For several years now, the fitness industry in Spain has been on an upward trend. This trend is reflected in the increase in the number of members and a gradual expansion of services offered. In 2024, the number of members enrolled in Spanish gyms reached 6.2 million, representing an increase of +8.7 % compared to 2023. This figure corresponds to a penetration rate of 12.8%, which is higher than the European average (8.9%) and the rate observed in France.
Despite this lead in terms of penetration, the proportion of regular fitness enthusiasts who go to a gym remains lower in Spain (43%) than in France (53%). This gap highlights significant potential for growth among Spanish industry players. This is particularly true for the fitness club segment. In Spain, outdoor exercise remains very widespread.
The country has 4,833 fitness clubs as of early 2025. comparative title, France had at least 5,910 establishments in the same sector (NAF code 93.13Z) at the end of 2024. With 10 clubs for 100,000 inhabitants, the offering in Spain remains less dense than in other European countries, but still higher than in France. In 2023, the average revenue per business was estimated at 283,135 euros excluding tax. However, it should be noted that there are significant disparities between establishments, depending on the concepts and locations.
The Spanish market tends to consolidate around large brands. In 2024, out of 30 acquisition operations observed in the European market, at least 8 were carried out on the Spanish market. Thus, Spain presents an already relatively developed market, with, however, still untapped potential.
Sources: Deloitte
The Spanish fitness consumer is particularly price-conscious. This reflects a consumer culture marked by past economic crises. With price remaining the main selection criterion, consumers show low brand loyalty. Thus, gyms must redouble their efforts to retain their clients. Spanish households are also sensitive to promotional offers, payment facilities, and responsive customer service.
The typical Spanish fitness practitioner profile remains young, mostly between 21 and 30 years old. However, older age groups, particularly those aged 41-60, are increasingly represented in gyms. The expectations between these consumer profiles differ. While the younger ones are more motivated by their passion for sports and/or aesthetic reasons, older generations place greater importance on their health and well-being.
Average club attendance, particularly in the low-cost segment, is estimated at two sessions per week. Membership duration is generally between one and two years. In this context, retention remains a central challenge for Spanish operators. The development of competition, combined with low consumer brand loyalty, are therefore real challenges for local operators.
Furthermore, it should be noted that Spaniards' interest in fitness is seasonal. Peaks in interest are observed each year in September and January, similar to the French market.
Sources: Deloitte, EuropeActive 2025 ; Google trends ; EPSIMAS 2025 ; ACSM 2025 (National Fitness Trends Survey for 2025)
In Spain, gym membership prices have been on the rise since 2020. The average monthly cost has increased from 35.90 euros in early 2020 to 40.45 euros in 2025. This increase reflects a gradual enhancement of the services offered and a general adaptation by gym chains to inflation. For a standard subscription, without add-ons, prices vary significantly depending on the establishments (from 26 to 60 euros). These variations depend on the zones, the services offered, and the positioning of the clubs.
For comparison, in France, the average subscription price has stabilized at around 33 euros per month since 2023, after a gradual decrease that began in 2017. The French market remains heavily dominated by the low-cost segment, which has long driven prices down. However, as in Spain, French retailers are gradually increasing their prices to offset rising operating costs.
In Spain, the fitness sector is evolving beyond a price-driven approach. Since the pandemic, offerings have diversified and moved upmarket, with a strong focus on well-being, personalized customer journeys, and local models. This transformation is driven by increased demand for more targeted and high-quality experiences.
Sources: Numbeo 2025 ; Benchmark EPSIMAS ; Mundo Deportivo (2024) ; Eduardo Correa Lazaro 2024
The fitness center market in Spain remains highly fragmented today. Independent fitness centers still account for nearly 83% of all active clubs. This fragmented landscape reflects a highly diverse range of offerings—often local in nature—with significant disparities in terms of size, services, and positioning.
However, the trend appears to be towards consolidation. For several years, the market has been evolving under the influence of two main dynamics. On the one hand, the organic growth of certain chains. On the other hand, external growth operations initiated by certain large networks. These movements strengthen the presence of structured brands, which are gradually gaining market share from independents.
Among the main players, Basic-Fit stands out with 209 clubs spread across Spain. VivaGym, with over 190 establishments, also holds a significant position. Then Synergym continues to grow steadily, targeting medium-sized cities, much like Fitness Park. Beyond these giants, other brands are developing in market niches. This is the case for Brooklyn Fitboxing, distinguished by its hybrid concept blending fitness and boxing, with a strong brand identity.
Competitive intensity is increasing, particularly in large urban areas where brands are vying for high-potential zones. The need for differentiation in this market has therefore become the top priority for on-site operators.
Sources: Benchmark EPSIMAS ; Deloitte, EuropeActive 2025 ; INE 2025 ; DBK Informa 2025 ; AEF 2024 ; Einforma 2025L
The fitness market in Spain shows promising prospects. On one hand, with sustained growth in revenue and number of subscribers, recent years show a positive trend. On the other hand, the market shows encouraging signs for the coming years (increase in household purchasing power, rise in fitness penetration, public policies favorable to sports practice, etc.). Thus, projections for the coming years are relatively optimistic.
However, in a highly competitive sector, players must innovate. They must meet the expectations of an increasingly demanding and diverse clientele. Indeed, Spanish members are looking for new practices and personalized experiences. Furthermore, the upscale trend and diversification of concepts require significant investments, favoring structured networks over independent businesses.
Gyms in the segment must register under the Code CNAE 9313 – Fitness center activities
This subclass includes aerobic/fitness and body-building centers.
This subclass does not include sports courses given by independent teachers or coaches.
The other CNAE codes related to the fitness sector in Spain are:
– 8551 –
This subclass includes sports training (baseball, basketball, cricket, football, etc.), sports training camps, gymnastics classes, horseback riding classes given at academies or schools, swimming lessons, independent professional sports instructors, teachers and coaches, martial arts classes, card game classes (such as bridge), yoga classes, and chess instruction.
She does not, however, understand the cultural teaching.
– 9312 – Sports Clubs
This subclass includes the operation of sports clubs: football, bowling, swimming, golf, boxing, winter sports, chess, shooting, etc.
However, she does not understand courses given by independent professors or coaches, nor the operation of sports facilities.
– 9311 – Sports Facilities Management
This subclass includes the operation of facilities for sports events, whether covered or not, with or without spectator seating or enclosures, and the organization and management of indoor or outdoor sports activities for professionals or amateurs by organizations that own their own facilities. It also includes the management and provision of personnel to operate these facilities.
Source : INE
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