The fast-food market in France continues to expand in 2025, experiencing exponential growth. Estimated at more than 33 billion euros in 2025, the fast-food sector is seeing exponential growth in revenue. More specifically, it is projected to grow at an average annual rate of approximately 9.1% between 2016 and 2025. However, this growth is being challenged in 2025 by shrinking consumer budgets and already intense competition. Not to mention the 24,000 new fast-food outlets set to open in 2025. This highly competitive market continues to grow rapidly, however, at a faster pace than traditional restaurants. But what about the sector’s profitability?
So, what is the real state of this sector? What are the prospects for this growing market? And what are the challenges facing fast-food entrepreneurs in 2025? This article explores the key figures, trends, and evolution of the fast-food industry.
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According to initial estimates by EPSIMAS, revenue for the fast-food market in 2025 is projected to be approximately 33.9 billion euros in France. Thus, the sector is experiencing exponential growth, but the question of average revenue per establishment remains. This record revenue is partly due to a rise in consumer prices. Between 2016 and 2025, the sector saw an increase of more than 30% in consumer prices for limited-service restaurants. This rise accelerated notably in 2022, in response to soaring operating costs.
Between 2016 and 2025, the sector experienced an average annual growth rate of approximately 9.10%. As a result, the fast-food market nearly doubled over this period. EPSIMAS’s projections, however, point to a slowdown in this growth over the next few years. According to our estimates, the sector is expected to grow at an average rate of between 6.5% and 7% per year between 2025 and 2030.
However, fast food remains more resilient than traditional dining. The main reason for this is the budgetary trade-offs made by French households. Fast food, despite successive increases in consumer prices, continues to be perceived as an economical option for consumers. Another factor explaining this resilience is the rise of franchised establishments.
SSources: INSEE ; SIREN BASE ; ESANE Sectoral Fact Sheets ; EPSIMAS
Over the last 5 years, the sector appears to experience peaks of interest in August. Other peaks of interest, less pronounced however, are also observed at the end of the year and between April and February. The graph traces Google searches by French people in relation to the fast food topic over the last 5 years. It should be noted that an upward trend in searches for the topic seems to be observed during the study period.
In 2025, the French have a clear preference for pizza (46%), burgers (31%), and sandwiches (28%). However, thePreferences seem to vary by age group. Generation Z tends to prefer pizza (51%), burgers (37%), and kebabs (34%). This generation also consumes more fast food.
Psychological prices for fast-food products tend to decrease in 2025. Thus,Consumers are willing to pay a maximum of 9.32 EUR for their burgers (down from 10.50 EUR in 2024). The psychological price for pizza is now around 11.91 EUR (down from 13.50 EUR in 2024). As for kebabs, consumers are willing to pay 8.43 EUR in 2025, compared to 9.20 EUR in 2024.
Consumer habits have changed when it comes to fast food. Food delivery, for example, has become much more common among the French population in just a few years. Although this trend slowed in 2025, it remains particularly pronounced among 18- to 34-year-olds, students, and residents of the Île-de-France region. A 2024 study of 350,000 anonymized banking transactions showed a meal delivery penetration rate of 32%. In 2025, a survey estimated that 35% of French people have meals delivered.
Sources: Speak Snacking, IPSOS, Payment Data Barometer 2024
Since the passage of the Agec Act, reusable tableware has been made available in fast-food restaurants for dine-in service. 51% of consumers believe it was about time tableware became reusable (56% among those aged 34–65). However, about 49% of consumers still have concerns about hygiene. At the same time, 75% of consumers believe that reducing packaging is a major issue—or even a necessity—for fast-food chains. Environmental issues remain a concern for the French, although inflation and uncertainties related to the economic climate have somewhat overshadowed them.
Another notable development in the sector is the growth of bakeries in the industry. As fast-food products tend to increase the average ticket price, more and more establishments are diversifying into this segment (to learn more about the bakery sector, see our article). The bakery market).
After several years of growth, the average weekly budget allocated to eating out is declining in 2025. As a result, consumers are now spending an average of 36.90 EUR per week on eating out (compared to 39 EUR in 2024). As a result, consumers are making trade-offs in their choices. However, despite inflation and the decline in this average budget, we are paradoxically seeing a shift toward higher-end options for certain types of products. In fact, some chains are specializing in «premium» fast food. This trend is often supported by various marketing arguments (the chain’s history, product quality and origin, the consumer experience, adaptation to specific diets, etc.).
Source : OpinionWay ; EPSIMAS, Speak Snacking
In 2025, the fast-food offering in France continues to expand. New concepts are making their way into the market. On the Asian cuisine front, ramen is developing rapidly. Several chains are now specializing in this type of product, which is notably the case for Yatta Ramen. In parallel, on.
On the dessert side, donuts are seeing their growth accelerate in 2025. The brand Krispy Kreme enters the French market. However, European brands are already active there, such as DREAMS DONUTS or It's my donut. In the sweet treats segment, ice cream and waffles also remain very popular.
Another rapidly developing concept in the market is that of coffee shops and brunch spots. Driven by demand, this segment of fast food continues to see new players emerge. Finally, among the booming concepts, the development of vegetarian or even vegan fast-food restaurants should be noted. For the moment, this trend is mainly observed in Paris, but the concept is gradually spreading to other major cities in France.
Fast food restaurant businesses are registered under the NAF code 56.10C – Fast food restaurants.
This NAF code includes:
counter service of food and beverages for consumption on or off the premises, served in disposable packaging:
Fast-food restaurants
Restaurants primarily offering takeaway meals
The sale of ice cream from carts
Mobile food sales
Meal preparation at stalls or markets
This NAF code is unclear retail sale of food through vending machines. 47.99B)
Sources: INSEE
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