{"id":41002,"date":"2026-07-24T14:28:40","date_gmt":"2026-07-24T12:28:40","guid":{"rendered":"https:\/\/epsimas.com\/?p=41002"},"modified":"2026-07-24T15:01:02","modified_gmt":"2026-07-24T13:01:02","slug":"etude-de-marche-des-parfumeries-et-magasins-de-beaute","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/etude-de-marche-des-parfumeries-et-magasins-de-beaute\/","title":{"rendered":"Etude de march\u00e9 des parfumeries et magasins de beaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41002\" class=\"elementor elementor-41002\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etude de march\u00e9 des parfumeries et magasins de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 de la beaut\u00e9 en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45e6b elementor-widget elementor-widget-spacer\" data-id=\"9a45e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 compl\u00e8te ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6ccd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2da6ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ou essayez notre outil d'analyse march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Contexte <\/span><\/strong><\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"5:1-5:470;139-608\">Le march\u00e9 fran\u00e7ais des parfumeries et de la beaut\u00e9 confirme sa bonne sant\u00e9 en 2026. Port\u00e9 par une demande qui r\u00e9siste aux arbitrages budg\u00e9taires et par un r\u00e9seau de points de vente toujours plus dense, le secteur du commerce de d\u00e9tail de parfumerie et produits de beaut\u00e9 affiche une croissance annuelle moyenne sup\u00e9rieure \u00e0 5% depuis dix ans.\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"25:1-25:502;1689-2190\">Ce march\u00e9 du commerce de d\u00e9tail sp\u00e9cialis\u00e9 ne repr\u00e9sente toutefois qu&rsquo;une partie de l&rsquo;\u00e9cosyst\u00e8me cosm\u00e9tique fran\u00e7ais. Dans sa globalit\u00e9, le march\u00e9 des cosm\u00e9tiques en France est \u00e9valu\u00e9 \u00e0 <strong>68 milliards d&rsquo;euros<\/strong> par <a href=\"https:\/\/www.febea.fr\/sites\/default\/files\/2024-03\/VF%20-%20Asteres%20-%20Febea%20-%20cosm%C3%A9tiques%20point%20fort%20France%20-%20120523.pdf\">Aster\u00e8s <\/a>(2023). La fili\u00e8re de fabrication de cosm\u00e9tiques, de son c\u00f4t\u00e9, r\u00e9alise \u00e0 elle seule un chiffre d&rsquo;affaires de <strong>35,6 milliards d&rsquo;euros<\/strong> selon le rapport d&rsquo;activit\u00e9 2025 de la <a href=\"https:\/\/www.febea.fr\/\">FEBEA<\/a>, dont 22,4 milliards d&rsquo;euros \u00e0 l&rsquo;export, soit plus des deux tiers des revenus du secteur.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"25:1-25:502;1689-2190\">Entre boutiques sp\u00e9cialis\u00e9es, grandes surfaces et e-commerce, la bataille pour la conqu\u00eate et la fid\u00e9lisation des consommateurs s&rsquo;intensifie.<\/p><p><span style=\"font-size: 1rem;\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 des parfumeries et magasins de beaut\u00e9 ? EPSIMAS s&rsquo;en occupe pour vous ! <\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sommaire<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Les chiffres cl\u00e9s  du march\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Le profil consommateur du secteur<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-power-off\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 54.1c63 45 104 118.6 104 201.9 0 136.8-110.8 247.7-247.5 248C120 504.3 8.2 393 8 256.4 7.9 173.1 48.9 99.3 111.8 54.2c11.7-8.3 28-4.8 35 7.7L162.6 90c5.9 10.5 3.1 23.8-6.6 31-41.5 30.8-68 79.6-68 134.9-.1 92.3 74.5 168.1 168 168.1 91.6 0 168.6-74.2 168-169.1-.3-51.8-24.7-101.8-68.1-134-9.7-7.2-12.4-20.5-6.5-30.9l15.8-28.1c7-12.4 23.2-16.1 34.8-7.8zM296 264V24c0-13.3-10.7-24-24-24h-32c-13.3 0-24 10.7-24 24v240c0 13.3 10.7 24 24 24h32c13.3 0 24-10.7 24-24z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Evolution du march\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cube\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M239.1 6.3l-208 78c-18.7 7-31.1 25-31.1 45v225.1c0 18.2 10.3 34.8 26.5 42.9l208 104c13.5 6.8 29.4 6.8 42.9 0l208-104c16.3-8.1 26.5-24.8 26.5-42.9V129.3c0-20-12.4-37.9-31.1-44.9l-208-78C262 2.2 250 2.2 239.1 6.3zM256 68.4l192 72v1.1l-192 78-192-78v-1.1l192-72zm32 356V275.5l160-65v133.9l-160 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. L'organisation du march\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. La saisonnalit\u00e9 du march\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-1024x683.jpg\" class=\"attachment-large size-large wp-image-41004\" alt=\"march\u00e9 des magasins de beaut\u00e9 et des parfumeries\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey-18x12.jpg 18w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/07\/pxax5wum7ey.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ab1922 e-flex e-con-boxed e-con e-parent\" data-id=\"9ab1922\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f038f2 e-con-full e-flex e-con e-child\" data-id=\"6f038f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ed5309 e-con-full e-flex e-con e-child\" data-id=\"9ed5309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f2f284 e-con-full e-flex e-con e-child\" data-id=\"9f2f284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e28f8 elementor-widget elementor-widget-spacer\" data-id=\"b8e28f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbf811 elementor-widget elementor-widget-heading\" data-id=\"7bbf811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un r\u00e9sum\u00e9 de cet article est \u00e9galement disponible en vid\u00e9o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d078c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"06d078c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/youtu.be\/Qb2lXP5VBR0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regardez le r\u00e9sum\u00e9 vid\u00e9o !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f0164 e-flex e-con-boxed e-con e-parent\" data-id=\"37f0164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d34ae elementor-widget elementor-widget-spacer\" data-id=\"c7d34ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Les chiffres cl\u00e9s du march\u00e9 des parfumeries <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-sourcepos=\"50:1-50:366;4330-4695\">En 2026, la France compte <strong>13 604 \u00e9tablissements actifs<\/strong> enregistr\u00e9s sous le code NAF 47.75Z, un nombre en hausse constante depuis dix ans (+3,41% par croissance annuelle moyenne entre 2016 et 2025). Sur les douze derniers mois, <strong>1 417 nouveaux \u00e9tablissements<\/strong> ont vu le jour.\u00a0<span style=\"font-size: 1rem;\">En 2025, ce segment p\u00e8se environ <\/span><strong style=\"font-size: 1rem;\">9,15 milliards d&rsquo;euros<\/strong><span style=\"font-size: 1rem;\"> en France, selon les premi\u00e8res estimations d&rsquo;EPSIMAS, soit une croissance de <\/span><strong style=\"font-size: 1rem;\">4,83% par rapport \u00e0 2024<\/strong><span style=\"font-size: 1rem;\">. Entre 2016 et 2025, le secteur a connu une croissance annuelle moyenne de <\/span><strong style=\"font-size: 1rem;\">5,68%<\/strong><span style=\"font-size: 1rem;\">.<\/span><\/p><p dir=\"ltr\" data-sourcepos=\"27:1-27:395;2192-2586\">Le march\u00e9 trouve \u00e9galement un support dans les instituts de beaut\u00e9 (code NAF 96.02B), un secteur qui g\u00e9n\u00e8re pr\u00e8s de <strong>2,89 milliards d&rsquo;euros<\/strong> en 2025. La consommation des m\u00e9nages dans les salons de coiffure et instituts de soins et de beaut\u00e9 d\u00e9passe quant \u00e0 elle les <strong>16 milliards d&rsquo;euros<\/strong>, soit environ 530 euros par m\u00e9nage en moyenne, avec une croissance de 3,4% par an entre 2016 et 2025.<\/p><p><i style=\"font-size: 1rem;\">Sources :\u00a0<\/i><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/epsimas.com\"><i>Epsimas<\/i><\/a><i style=\"font-size: 1rem;\">, <\/i><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/insee.fr\"><i>INSEE<\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4ecb90f e-flex e-con-boxed e-con e-parent\" data-id=\"4ecb90f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4503156 elementor-widget elementor-widget-shortcode\" data-id=\"4503156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"epsimas-linechart\" style=\"max-width:760px;margin:2rem auto;font-family:'Segoe UI',Arial,sans-serif;background:#fff;padding:24px;border-radius:8px;box-shadow:0 2px 12px rgba(0,0,0,0.08);\">\n  <h3 style=\"color:#0B3D5C;font-size:1.15rem;margin:0 0 4px;\">Indice de chiffre d'affaires \u2014 Commerce de d\u00e9tail de parfumerie et de produits de beaut\u00e9<\/h3>\n  <p style=\"color:#5a6b78;font-size:0.85rem;margin:0 0 16px;\">Code NAF 47.75Z \u2014 Indice base 100 en 2021<\/p>\n\n  <svg viewBox=\"0 0 800 360\" style=\"width:100%;height:auto;overflow:visible;\">\n    <defs>\n      <linearGradient id=\"epsimasAreaFill\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\">\n        <stop offset=\"0%\" stop-color=\"#2E75B6\" stop-opacity=\"0.28\"\/>\n        <stop offset=\"100%\" stop-color=\"#2E75B6\" stop-opacity=\"0\"\/>\n      <\/linearGradient>\n    <\/defs>\n\n    <!-- Grille horizontale + labels axe Y -->\n    <g stroke=\"#e8edf1\" stroke-width=\"1\">\n      <line x1=\"50\" y1=\"309.5\" x2=\"770\" y2=\"309.5\"\/>\n      <line x1=\"50\" y1=\"228.5\" x2=\"770\" y2=\"228.5\"\/>\n      <line x1=\"50\" y1=\"147.5\" x2=\"770\" y2=\"147.5\"\/>\n      <line x1=\"50\" y1=\"66.5\" x2=\"770\" y2=\"66.5\"\/>\n    <\/g>\n    <g fill=\"#8a97a3\" font-size=\"11\">\n      <text x=\"42\" y=\"313\" text-anchor=\"end\">40<\/text>\n      <text x=\"42\" y=\"232\" text-anchor=\"end\">80<\/text>\n      <text x=\"42\" y=\"151\" text-anchor=\"end\">120<\/text>\n      <text x=\"42\" y=\"70\" text-anchor=\"end\">160<\/text>\n    <\/g>\n\n    <!-- Aire sous la courbe -->\n    <polygon fill=\"url(#epsimasAreaFill)\" points=\"50,309.5 77.7,297.8 105.4,288.0 133.1,277.8 160.8,276.1 188.5,270.7 216.2,262.5 243.8,251.3 271.5,242.0 299.2,234.7 326.9,236.2 354.6,228.5 382.3,218.2 410.0,208.9 437.7,203.4 465.4,197.3 493.1,189.0 520.8,181.4 548.5,170.2 576.2,165.9 603.8,159.8 631.5,196.9 659.2,176.0 686.9,126.9 714.6,87.8 742.3,47.9 770.0,30.0 770,320 50,320\"\/>\n\n    <!-- Ligne -->\n    <polyline fill=\"none\" stroke=\"#0B3D5C\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\"\n      points=\"50,309.5 77.7,297.8 105.4,288.0 133.1,277.8 160.8,276.1 188.5,270.7 216.2,262.5 243.8,251.3 271.5,242.0 299.2,234.7 326.9,236.2 354.6,228.5 382.3,218.2 410.0,208.9 437.7,203.4 465.4,197.3 493.1,189.0 520.8,181.4 548.5,170.2 576.2,165.9 603.8,159.8 631.5,196.9 659.2,176.0 686.9,126.9 714.6,87.8 742.3,47.9 770.0,30.0\"\/>\n\n    <!-- Points avec tooltip natif (survol) -->\n    <g fill=\"#0B3D5C\">\n      <circle cx=\"50.0\" cy=\"309.5\" r=\"3\"><title>1999 : 44,37<\/title><\/circle>\n      <circle cx=\"77.7\" cy=\"297.8\" r=\"3\"><title>2000 : 49,25<\/title><\/circle>\n      <circle cx=\"105.4\" cy=\"288.0\" r=\"3\"><title>2001 : 53,34<\/title><\/circle>\n      <circle cx=\"133.1\" cy=\"277.8\" r=\"3\"><title>2002 : 57,59<\/title><\/circle>\n      <circle cx=\"160.8\" cy=\"276.1\" r=\"3\"><title>2003 : 58,28<\/title><\/circle>\n      <circle cx=\"188.5\" cy=\"270.7\" r=\"3\"><title>2004 : 60,54<\/title><\/circle>\n      <circle cx=\"216.2\" cy=\"262.5\" r=\"3\"><title>2005 : 63,96<\/title><\/circle>\n      <circle cx=\"243.8\" cy=\"251.3\" r=\"3\"><title>2006 : 68,62<\/title><\/circle>\n      <circle cx=\"271.5\" cy=\"242.0\" r=\"3\"><title>2007 : 72,49<\/title><\/circle>\n      <circle cx=\"299.2\" cy=\"234.7\" r=\"3\"><title>2008 : 75,56<\/title><\/circle>\n      <circle cx=\"326.9\" cy=\"236.2\" r=\"3\"><title>2009 : 74,92<\/title><\/circle>\n      <circle cx=\"354.6\" cy=\"228.5\" r=\"3\"><title>2010 : 78,11<\/title><\/circle>\n      <circle cx=\"382.3\" cy=\"218.2\" r=\"3\"><title>2011 : 82,41<\/title><\/circle>\n      <circle cx=\"410.0\" cy=\"208.9\" r=\"3\"><title>2012 : 86,30<\/title><\/circle>\n      <circle cx=\"437.7\" cy=\"203.4\" r=\"3\"><title>2013 : 88,59<\/title><\/circle>\n      <circle cx=\"465.4\" cy=\"197.3\" r=\"3\"><title>2014 : 91,14<\/title><\/circle>\n      <circle cx=\"493.1\" cy=\"189.0\" r=\"3\"><title>2015 : 94,58<\/title><\/circle>\n      <circle cx=\"520.8\" cy=\"181.4\" r=\"3\"><title>2016 : 97,77<\/title><\/circle>\n      <circle cx=\"548.5\" cy=\"170.2\" r=\"3\"><title>2017 : 102,41<\/title><\/circle>\n      <circle cx=\"576.2\" cy=\"165.9\" r=\"3\"><title>2018 : 104,20<\/title><\/circle>\n      <circle cx=\"603.8\" cy=\"159.8\" r=\"3\"><title>2019 : 106,77<\/title><\/circle>\n      <circle cx=\"631.5\" cy=\"196.9\" r=\"4\" fill=\"#c0392b\"><title>2020 : 91,31 (crise sanitaire)<\/title><\/circle>\n      <circle cx=\"659.2\" cy=\"176.0\" r=\"3\"><title>2021 : 100,00 (ann\u00e9e de base)<\/title><\/circle>\n      <circle cx=\"686.9\" cy=\"126.9\" r=\"3\"><title>2022 : 120,44<\/title><\/circle>\n      <circle cx=\"714.6\" cy=\"87.8\" r=\"3\"><title>2023 : 136,76<\/title><\/circle>\n      <circle cx=\"742.3\" cy=\"47.9\" r=\"3\"><title>2024 : 153,38<\/title><\/circle>\n      <circle cx=\"770.0\" cy=\"30.0\" r=\"4\" fill=\"#0B3D5C\"><title>2025 : 160,82<\/title><\/circle>\n    <\/g>\n\n    <!-- Labels axe X (une ann\u00e9e sur trois) -->\n    <g fill=\"#8a97a3\" font-size=\"11\" text-anchor=\"middle\">\n      <text x=\"50.0\" y=\"335\">1999<\/text>\n      <text x=\"133.1\" y=\"335\">2002<\/text>\n      <text x=\"216.2\" y=\"335\">2005<\/text>\n      <text x=\"299.2\" y=\"335\">2008<\/text>\n      <text x=\"382.3\" y=\"335\">2011<\/text>\n      <text x=\"465.4\" y=\"335\">2014<\/text>\n      <text x=\"548.5\" y=\"335\">2017<\/text>\n      <text x=\"631.5\" y=\"335\">2020<\/text>\n      <text x=\"714.6\" y=\"335\">2023<\/text>\n      <text x=\"770.0\" y=\"335\" text-anchor=\"end\">2025<\/text>\n    <\/g>\n  <\/svg>\n\n  <p style=\"color:#8a97a3;font-size:0.75rem;margin:12px 0 0;text-align:right;\">Sources : EPSIMAS 2026 ; INSEE 2026<\/p>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fa7c7 e-flex e-con-boxed e-con e-parent\" data-id=\"e8fa7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1c19 elementor-widget elementor-widget-spacer\" data-id=\"d6f1c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des parfumeries ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.  Le profil des consommateurs de produits de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-start-index=\"1189\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"113:1-113:62;11007-11068\">La client\u00e8le du secteur se segmente en trois grands profils :<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"115:1-115:401;11070-11470\"><strong>Les femmes de 25 \u00e0 49 ans<\/strong> restent surrepr\u00e9sent\u00e9es dans la client\u00e8le des cosm\u00e9tiques et produits de beaut\u00e9 en France. Dot\u00e9es d&rsquo;un pouvoir d&rsquo;achat plus \u00e9lev\u00e9, notamment parmi les cat\u00e9gories socioprofessionnelles sup\u00e9rieures, elles consacrent un budget annuel moyen de <strong>432 euros<\/strong>, orient\u00e9 vers les s\u00e9rums hautement dos\u00e9s, les actifs anti-\u00e2ge et les produits dermocosm\u00e9tiques cliniquement prouv\u00e9s.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"117:1-117:432;11472-11903\"><strong>La g\u00e9n\u00e9ration Z<\/strong>, tr\u00e8s connect\u00e9e et influenc\u00e9e par les r\u00e9seaux sociaux, consacre en moyenne <strong>190 euros par an<\/strong> aux produits de beaut\u00e9. Ce segment se tourne principalement vers le maquillage expressif et color\u00e9, et se divise entre consommateurs sensibles \u00e0 l&rsquo;\u00e9thique des marques (formulations v\u00e9ganes, refus des tests sur les animaux) et consommateurs en recherche de produits accessibles pour des budgets serr\u00e9s.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"119:1-119:304;11905-12208\"><strong>La client\u00e8le masculine<\/strong> enregistre une acc\u00e9l\u00e9ration marqu\u00e9e, avec une diversification des rituels quotidiens au-del\u00e0 de l&rsquo;hygi\u00e8ne basique. Les hommes s&rsquo;orientent de plus en plus vers des soins de la peau cibl\u00e9s et des produits capillaires sp\u00e9cialis\u00e9s, un vecteur de croissance majeur pour le secteur.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"105:1-105:75;10741-10815\">\n<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"103:1-103:594;10146-10739\">Sur le plan des habitudes d&rsquo;achat, les soins de la peau dominent les pr\u00e9f\u00e9rences des femmes de 25 \u00e0 49 ans (38% les placent en t\u00eate, contre un \u00e9cart de 11 points avec le parfum). Chez les 11-16 ans, l&rsquo;usage des s\u00e9rums visage a bondi de <strong>125%<\/strong> entre 2023 et 2024, et le hashtag #SephoraKids d\u00e9passe 530 millions de vues. Fin 2025, la beaut\u00e9 est rest\u00e9e le secteur le plus dynamique des ventes de f\u00eates de fin d&rsquo;ann\u00e9e, les compl\u00e9ments alimentaires et produits bien-\u00eatre affichant une croissance de 15%, tandis que le maquillage reculait au profit des soins de la peau et des produits \u00ab clean \u00bb.<\/p>\n<\/div>\n<p><i><span style=\"font-weight: 400;\">Sources : <\/span><\/i><a href=\"http:\/\/insee.fr\"><i><span style=\"font-weight: 400;\">INSEE<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><a href=\"http:\/\/epsimas.com\"><i><span style=\"font-weight: 400;\">Epsimas<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,&nbsp;<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Evolution du march\u00e9 de la cosm\u00e9tique et de la beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-start-index=\"1819\"><p dir=\"ltr\" data-sourcepos=\"95:1-95:503;8679-9181\">Selon le barom\u00e8tre Scalapay sur les comportements de consommation, le paiement en plusieurs fois (Buy Now, Pay Later) s&rsquo;impose comme un levier majeur d&rsquo;augmentation du panier moyen en France, qui atteint <strong>170 euros<\/strong> pour les utilisateurs de ce mode de paiement. Les 18-24 ans repr\u00e9sentent \u00e0 eux seuls <strong>46%<\/strong> des utilisateurs de ce mode de paiement, contribuant \u00e0 une multiplication par 3,5 du volume de commandes depuis 2023. Leur panier moyen atteint 117 euros, contre 123 euros pour les 25-34 ans.<\/p><p dir=\"ltr\" data-sourcepos=\"95:1-95:503;8679-9181\">Autre tendance majeur du secteur :\u00a0<span style=\"font-size: 1rem;\">Les consommateurs r\u00e9clament davantage de transparence sur les produits. Cela s&rsquo;observe particuli\u00e8rement notamment dans le secteur sant\u00e9 et bien-\u00eatre. Les marques doivent redoubler d&rsquo;efforts sur l&rsquo;affichage clair de la composition, des garanties, et des avis v\u00e9rifi\u00e9s. L&rsquo;essor de l&rsquo;intelligence artificielle g\u00e9n\u00e9rative divise \u00e9galement les consommateurs : si <\/span><strong style=\"font-size: 1rem;\">52% de la g\u00e9n\u00e9ration Z<\/strong><span style=\"font-size: 1rem;\"> l&rsquo;utilise pour comparer les produits, elle nourrit aussi leurs doutes sur l&rsquo;authenticit\u00e9 des contenus propos\u00e9s par les marques.<\/span><\/p><p dir=\"ltr\" data-sourcepos=\"97:1-97:433;9183-9615\">\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d630b18 elementor-widget elementor-widget-shortcode\" data-id=\"d630b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"epsimas-chart\" style=\"max-width:700px;margin:2rem auto;font-family:'Segoe UI',Arial,sans-serif;background:#fff;padding:24px;border-radius:8px;box-shadow:0 2px 12px rgba(0,0,0,0.08);\">\n  <h3 style=\"color:#0B3D5C;font-size:1.2rem;margin:0 0 4px;\">Vente des produits cosm\u00e9tiques par cat\u00e9gorie<\/h3>\n  <p style=\"color:#5a6b78;font-size:0.85rem;margin:0 0 20px;\">Part du chiffre d'affaires (%)<\/p>\n\n  <div style=\"display:flex;flex-direction:column;gap:14px;\">\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Beaut\u00e9 et soins<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:90%;background:#0B3D5C;\">27%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Parfum<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:73%;background:#154C79;\">22%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Hygi\u00e8ne toilette<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:63%;background:#2E75B6;\">19%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Capillaire<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:47%;background:#4F91C7;\">14%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Maquillage<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:30%;background:#7BAAD4;\">9%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Hygi\u00e8ne dentaire<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill\" style=\"width:23%;background:#A9CCE3;\">7%<\/div><\/div>\n    <\/div>\n\n    <div class=\"epsimas-bar-row\">\n      <span class=\"epsimas-label\">Hygi\u00e8ne b\u00e9b\u00e9<\/span>\n      <div class=\"epsimas-track\"><div class=\"epsimas-fill epsimas-fill-min\" style=\"width:3%;background:#D6E4EE;color:#0B3D5C;\">1%<\/div><\/div>\n    <\/div>\n\n  <\/div>\n\n  <p style=\"color:#8a97a3;font-size:0.75rem;margin:20px 0 0;text-align:right;\">Sources : EPSIMAS 2026 ; FEBEA 2026<\/p>\n<\/div>\n\n<style>\n.epsimas-chart .epsimas-bar-row{display:flex;align-items:center;gap:12px;}\n.epsimas-chart .epsimas-label{flex:0 0 140px;font-size:0.85rem;color:#2c3e50;text-align:right;}\n.epsimas-chart .epsimas-track{flex:1;background:#f0f3f6;border-radius:4px;height:28px;overflow:hidden;}\n.epsimas-chart .epsimas-fill{height:100%;border-radius:4px;display:flex;align-items:center;justify-content:flex-end;padding-right:8px;color:#fff;font-size:0.8rem;font-weight:600;white-space:nowrap;transition:width 1s ease;}\n.epsimas-chart .epsimas-fill-min{justify-content:flex-start;padding-left:8px;padding-right:0;}\n@media (max-width:480px){\n  .epsimas-chart .epsimas-label{flex:0 0 90px;font-size:0.75rem;}\n}\n<\/style><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour ouvrir votre magasin de beaut\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.  L'organisation du march\u00e9 des parfumeries <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-start-index=\"1819\"><div data-start-index=\"2454\"><p dir=\"ltr\" data-sourcepos=\"37:1-37:95;2860-2954\">La distribution de produits de beaut\u00e9 et cosm\u00e9tique se segmente principalement selon la typologie des points de vente :<\/p><ul dir=\"ltr\" data-sourcepos=\"39:1-42:171;2956-3613\"><li data-sourcepos=\"39:1-39:179;2956-3134\"><strong>Les boutiques sp\u00e9cialis\u00e9es<\/strong> (Sephora, Nocib\u00e9, Wycon, Kiko\u2026) conservent une position dominante en valeur, avec <strong>plus de 28%<\/strong> des ventes totales de maquillage et de parfums.<\/li><li data-sourcepos=\"40:1-40:183;3135-3317\"><strong>Les pharmacies et parapharmacies<\/strong> suivent, avec <strong>21%<\/strong> de parts de march\u00e9 en valeur, utilisant la cosm\u00e9tique et les produits de beaut\u00e9 comme un levier de ventes additionnelles.<\/li><li data-sourcepos=\"41:1-41:125;3318-3442\"><strong>Les grandes et moyennes surfaces<\/strong> concentrent la part la plus significative, avec <strong>51%<\/strong> de parts de march\u00e9 en valeur.<\/li><li data-sourcepos=\"42:1-42:171;3443-3613\"><strong>Le e-commerce et les marketplaces<\/strong> compl\u00e8tent l&rsquo;offre, avec des pure players qui se sont fray\u00e9 une place aux c\u00f4t\u00e9s des d\u00e9taillants physiques depuis plusieurs ann\u00e9es.<\/li><\/ul><\/div><div data-start-index=\"2791\">\u00a0<\/div><div data-start-index=\"2791\"><div style=\"margin-bottom: 0px;\" role=\"feed\" aria-label=\"Messages de la conversation\" aria-describedby=\"_r_o0_\" aria-busy=\"false\" data-find-provider-scope=\"\"><div style=\"position: relative; width: 100%;\" data-sizer-excess=\"0\" data-rocksteady-sizer=\"\"><div style=\"display: flow-root;\" data-rs-index=\"11\" data-index=\"11\" data-last-message=\"true\"><div tabindex=\"0\" role=\"article\" aria-setsize=\"12\" aria-posinset=\"12\" aria-label=\"Message 12 sur 12\"><div data-test-render-count=\"1\"><div style=\"height: auto; opacity: 1; transform: none;\"><div><div style=\"opacity: 1; transform: none;\" data-is-streaming=\"false\"><div><div><p dir=\"ltr\">Le march\u00e9 reste structur\u00e9 autour de quelques grandes enseignes, aux c\u00f4t\u00e9s d&rsquo;un tissu important d&rsquo;ind\u00e9pendants. Parmi les principaux r\u00e9seaux identifi\u00e9s sous le code NAF 47.75Z, <strong>Nocib\u00e9<\/strong> (plus de 550 magasins au total selon l&rsquo;enseigne), affiche un chiffre d&rsquo;affaires de r\u00e9seau consolid\u00e9 de 898M EUR en 2025. <strong>Yves Rocher France<\/strong> suit avec 686 magasins au total et 411M EUR de chiffre d&rsquo;affaires en 2025. <strong>Adopt<\/strong> compte 410 magasins, pour 173M EUR en 2024. <strong>Sephora<\/strong>, enfin, avec 330 magasins au total, affiche de loin le chiffre d&rsquo;affaires de r\u00e9seau le plus \u00e9lev\u00e9, \u00e0 2,68 Md EUR en 2025, mais dont 1 Md EUR est r\u00e9alis\u00e9 \u00e0 l&rsquo;export.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-start-index=\"2791\"><span data-start-index=\"2888\">Sources : <a href=\"http:\/\/epsimas.com\">EPSIMAS<\/a>, <a href=\"https:\/\/www.febea.fr\/\">FEBEA<\/a><\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez l'ouverture de votre enseigne de beaut\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. La saisonnalit\u00e9 du march\u00e9 des parfumeries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-start-index=\"3021\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"89:1-89:369;7669-8037\">Le mois de <strong>d\u00e9cembre concentre 16,57%<\/strong> du chiffre d&rsquo;affaires annuel du secteur, loin devant les autres mois de l&rsquo;ann\u00e9e. Sur les dix derni\u00e8res ann\u00e9es, cette part grimpe m\u00eame \u00e0 16,12%, port\u00e9e par les achats cadeaux de fin d&rsquo;ann\u00e9e. Les mois de septembre \u00e0 novembre affichent \u00e9galement une activit\u00e9 soutenue, avec des coefficients saisonniers oscillant entre 8% et 8,6%.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"91:1-91:579;8039-8617\">Du c\u00f4t\u00e9 des recherches Google, l&rsquo;int\u00e9r\u00eat des internautes pour la cosm\u00e9tique pr\u00e9sente des pics r\u00e9currents en <strong>octobre-novembre<\/strong> (autour du Black Friday), d\u00e9but <strong>f\u00e9vrier<\/strong> (autour de la Saint-Valentin), et parfois en d\u00e9cembre et en mai. L&rsquo;\u00cele-de-France, la Provence-Alpes-C\u00f4te d&rsquo;Azur, le Limousin, Rh\u00f4ne-Alpes et Midi-Pyr\u00e9n\u00e9es sont les r\u00e9gions o\u00f9 cet int\u00e9r\u00eat est le plus marqu\u00e9. Pour le maquillage sp\u00e9cifiquement, un pic r\u00e9gulier est observ\u00e9 fin octobre, avec un int\u00e9r\u00eat le plus fort dans le Nord-Pas-de-Calais, la Lorraine, la Franche-Comt\u00e9, la Picardie et la Haute-Normandie.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-030426c e-flex e-con-boxed e-con e-parent\" data-id=\"030426c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a75af elementor-widget elementor-widget-shortcode\" data-id=\"90a75af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/4448_RC01\/embed_loader.js\"><\/script>\n<script type=\"text\/javascript\">\ntrends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"\/m\/014trl\",\"geo\":\"FR\",\"time\":\"today 5-y\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"q=%2Fm%2F014trl&date=today%205-y&geo=FR&legacy&hl=fr\",\"guestPath\":\"https:\/\/trends.google.fr:443\/trends\/embed\/\"});\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604086e e-flex e-con-boxed e-con e-parent\" data-id=\"604086e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffced elementor-widget elementor-widget-spacer\" data-id=\"ecffced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter, afin d&rsquo;\u00e9changer sur vos projets !<\/p>\n<p>Vous pouvez nous laisser vos coordonn\u00e9es via le <a href=\"https:\/\/epsimas.com\/contact\/\">formulaire de contact<\/a>, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 fran\u00e7ais des parfumeries et de la beaut\u00e9 confirme sa bonne sant\u00e9 en 2026. Port\u00e9 par une demande qui r\u00e9siste aux arbitrages budg\u00e9taires et par un r\u00e9seau de points de vente toujours plus dense, le secteur du commerce de d\u00e9tail de parfumerie et produits de beaut\u00e9 affiche une croissance annuelle moyenne sup\u00e9rieure \u00e0 5% depuis dix ans. <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41002","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de march\u00e9 des parfumeries et magasins de beaut\u00e9 - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des parfumeries et magasins de beaut\u00e9 conna\u00eet une croissance exceptionnelle sur ces derni\u00e8res ann\u00e9es avec un chiffre ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/etude-de-marche-des-parfumeries-et-magasins-de-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude de march\u00e9 des parfumeries et magasins de beaut\u00e9 - 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