{"id":40658,"date":"2026-06-12T14:43:44","date_gmt":"2026-06-12T12:43:44","guid":{"rendered":"https:\/\/epsimas.com\/?p=40658"},"modified":"2026-06-12T14:46:10","modified_gmt":"2026-06-12T12:46:10","slug":"launch-a-gym-franchise","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/lancer-sa-franchise-de-salles-de-sport\/","title":{"rendered":"Launch a gym franchise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40658\" class=\"elementor elementor-40658\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a8076 elementor-widget elementor-widget-spacer\" data-id=\"27a8076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Se lancer en franchise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sur le march\u00e9 des salles de sport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45e6b elementor-widget elementor-widget-spacer\" data-id=\"9a45e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Echangez avec un expert en franchise !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Introduction<\/span><\/strong><\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"9:1-9:418;183-600\">Le march\u00e9 du fitness en France est un secteur combinant une croissance structurelle solide, un ancrage territorial fort et une dynamique de franchisation particuli\u00e8rement active. Toutefois, la concurrence est rude, et certaines zones commencent d\u00e9j\u00e0 \u00e0 \u00eatre satur\u00e9es. Pourtant, chaque ann\u00e9e, de nouveaux r\u00e9seaux voient le jour, et les grandes enseignes poursuivent leur d\u00e9veloppement. Pour un entrepreneur souhaitant d\u00e9passer le cadre de sa premi\u00e8re salle de sport, le d\u00e9veloppement en franchise repr\u00e9sente souvent le levier le plus efficace pour acc\u00e9l\u00e9rer l&rsquo;expansion.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"11:1-11:509;602-1110\">Mais passer du statut de g\u00e9rant ind\u00e9pendant \u00e0 celui de franchiseur est une transformation radicale. G\u00e9rer une salle de sport est un m\u00e9tier \u00e0 part enti\u00e8re. Piloter une franchise de fitness en est un autre. Cette transition exige de ma\u00eetriser des enjeux strat\u00e9giques, juridiques, comptables et financiers qui d\u00e9passent largement le cadre de la gestion quotidienne d&rsquo;un seul \u00e9tablissement.\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"11:1-11:509;602-1110\">Cet article vous propose un guide complet pour aborder ce changement de dimension avec m\u00e9thode et ambition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69e9f9d e-grid e-con-full e-con e-child\" data-id=\"69e9f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb0908 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8cb0908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/chat.openai.com\/?q=Tu%20es%20un%20assistant%20sp%C3%A9cialis%C3%A9%20dans%20la%20synth%C3%A8se%20de%20contenus%20%C3%A9ditoriaux%20complexes.%20Ta%20mission%20est%20de%20r%C3%A9sumer%20fid%C3%A8lement%20le%20texte%20fourni%2C%20sans%20en%20modifier%20le%20sens%2C%20sans%20interpr%C3%A9tation%20personnelle%2C%20sans%20ajout%20d%E2%80%99informations%20ext%C3%A9rieures.%20Ton%20objectif%20est%20de%20produire%20une%20synth%C3%A8se%20claire%2C%20structur%C3%A9e%2C%20tenant%20sur%20une%20page%20A4%2C%20destin%C3%A9e%20%C3%A0%20une%20compr%C3%A9hension%20rapide.%20Attention%2C%20tu%20ne%20dois%20en%20aucun%20cas%20r%C3%A9interpr%C3%A9ter%20les%20propos%20de%20l%E2%80%99auteur%2C%20ni%20en%20d%C3%A9former%20les%20nuances%2C%20les%20chiffres%20et%20les%20conclusions.%20N%E2%80%99ajoute%20aucune%20information%20qui%20ne%20figure%20pas%20explicitement%20dans%20le%20texte%2C%20et%20ne%20fais%20aucune%20extrapolation%2C%20opinion%20ou%20recommandation.%20Il%20est%20attendu%20de%20toi%20la%20m%C3%A9thodologie%20suivante%20%3A%201%2F%20Identifier%20les%20id%C3%A9es%20principales%20et%20les%20arguments%20cl%C3%A9s%202%2F%20Supprimer%20les%20redondances%2C%20exemples%20secondaires%20et%20digressions%203%2F%20Conserver%20la%20logique%20et%20la%20structure%20intellectuelle%20du%20texte%20original%204%2F%20Reformuler%20uniquement%20pour%20raccourcir%2C%20jamais%20pour%20modifier%20le%20fond%20Le%20format%20du%20r%C3%A9sum%C3%A9%20doit%20inclure%20un%20titre%20clair%20et%20fid%C3%A8le%20au%20sujet%2C%20une%20introduction%20(2%20%C3%A0%203%20phrases)%2C%20un%20corps%20de%20texte%20structur%C3%A9%20en%20paragraphes%20courts%20ou%20en%20liste%2C%20et%20une%20conclusion%20synth%C3%A9tique.%20Quant%20au%20style%20r%C3%A9dactionnel%2C%20le%20ton%20attendu%20doit%20%C3%AAtre%20neutre%2C%20factuel%20et%20professionnel.%20Longueur%20maximale%20%3A%20%C3%A9quivalent%20d%E2%80%99une%20page%20A4.%20Voici%20le%20lien%20de%20l%27article%20%C3%A0%20synth%C3%A9tiser%20%3A%20https%3A%2F%2Fepsimas.com%2Flancer-sa-franchise-de-salles-de-sport%2F\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9sumer avec ChatGPT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4299672 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4299672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/claude.ai\/new?q=Tu%20es%20un%20assistant%20sp%C3%A9cialis%C3%A9%20dans%20la%20synth%C3%A8se%20de%20contenus%20%C3%A9ditoriaux%20complexes.%20Ta%20mission%20est%20de%20r%C3%A9sumer%20fid%C3%A8lement%20le%20texte%20fourni%2C%20sans%20en%20modifier%20le%20sens%2C%20sans%20interpr%C3%A9tation%20personnelle%2C%20sans%20ajout%20d%E2%80%99informations%20ext%C3%A9rieures.%20Ton%20objectif%20est%20de%20produire%20une%20synth%C3%A8se%20claire%2C%20structur%C3%A9e%2C%20tenant%20sur%20une%20page%20A4%2C%20destin%C3%A9e%20%C3%A0%20une%20compr%C3%A9hension%20rapide.%20Attention%2C%20tu%20ne%20dois%20en%20aucun%20cas%20r%C3%A9interpr%C3%A9ter%20les%20propos%20de%20l%E2%80%99auteur%2C%20ni%20en%20d%C3%A9former%20les%20nuances%2C%20les%20chiffres%20et%20les%20conclusions.%20N%E2%80%99ajoute%20aucune%20information%20qui%20ne%20figure%20pas%20explicitement%20dans%20le%20texte%2C%20et%20ne%20fais%20aucune%20extrapolation%2C%20opinion%20ou%20recommandation.%20Il%20est%20attendu%20de%20toi%20la%20m%C3%A9thodologie%20suivante%20%3A%201%2F%20Identifier%20les%20id%C3%A9es%20principales%20et%20les%20arguments%20cl%C3%A9s%202%2F%20Supprimer%20les%20redondances%2C%20exemples%20secondaires%20et%20digressions%203%2F%20Conserver%20la%20logique%20et%20la%20structure%20intellectuelle%20du%20texte%20original%204%2F%20Reformuler%20uniquement%20pour%20raccourcir%2C%20jamais%20pour%20modifier%20le%20fond%20Le%20format%20du%20r%C3%A9sum%C3%A9%20doit%20inclure%20un%20titre%20clair%20et%20fid%C3%A8le%20au%20sujet%2C%20une%20introduction%20(2%20%C3%A0%203%20phrases)%2C%20un%20corps%20de%20texte%20structur%C3%A9%20en%20paragraphes%20courts%20ou%20en%20liste%2C%20et%20une%20conclusion%20synth%C3%A9tique.%20Quant%20au%20style%20r%C3%A9dactionnel%2C%20le%20ton%20attendu%20doit%20%C3%AAtre%20neutre%2C%20factuel%20et%20professionnel.%20Longueur%20maximale%20%3A%20%C3%A9quivalent%20d%E2%80%99une%20page%20A4.%20Voici%20le%20lien%20de%20l%27article%20%C3%A0%20synth%C3%A9tiser%20%3A%20https%3A%2F%2Fepsimas.com%2Flancer-sa-franchise-de-salles-de-sport%2F\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9sumer avec Claude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sommaire<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-pie\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Le march\u00e9 des salles de sport<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. La structuration du r\u00e9seau<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm64 236c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-64c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-72v8c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12zm96-114.1v6.1H256V0h6.1c6.4 0 12.5 2.5 17 7l97.9 98c4.5 4.5 7 10.6 7 16.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Le cadre juridique de la franchise<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pen-nib\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M136.6 138.79a64.003 64.003 0 0 0-43.31 41.35L0 460l14.69 14.69L164.8 324.58c-2.99-6.26-4.8-13.18-4.8-20.58 0-26.51 21.49-48 48-48s48 21.49 48 48-21.49 48-48 48c-7.4 0-14.32-1.81-20.58-4.8L37.31 497.31 52 512l279.86-93.29a64.003 64.003 0 0 0 41.35-43.31L416 224 288 96l-151.4 42.79zm361.34-64.62l-60.11-60.11c-18.75-18.75-49.16-18.75-67.91 0l-56.55 56.55 128.02 128.02 56.55-56.55c18.75-18.75 18.75-49.15 0-67.91z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Le choix de l'expert-comptable<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-money-bill-alt\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 144c-53.02 0-96 50.14-96 112 0 61.85 42.98 112 96 112 53 0 96-50.13 96-112 0-61.86-42.98-112-96-112zm40 168c0 4.42-3.58 8-8 8h-64c-4.42 0-8-3.58-8-8v-16c0-4.42 3.58-8 8-8h16v-55.44l-.47.31a7.992 7.992 0 0 1-11.09-2.22l-8.88-13.31a7.992 7.992 0 0 1 2.22-11.09l15.33-10.22a23.99 23.99 0 0 1 13.31-4.03H328c4.42 0 8 3.58 8 8v88h16c4.42 0 8 3.58 8 8v16zM608 64H32C14.33 64 0 78.33 0 96v320c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V96c0-17.67-14.33-32-32-32zm-16 272c-35.35 0-64 28.65-64 64H112c0-35.35-28.65-64-64-64V176c35.35 0 64-28.65 64-64h416c0 35.35 28.65 64 64 64v160z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Le financement du projet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg\" class=\"attachment-large size-large wp-image-40678\" alt=\"fitness\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f0164 e-flex e-con-boxed e-con e-parent\" data-id=\"37f0164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d34ae elementor-widget elementor-widget-spacer\" data-id=\"c7d34ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Le march\u00e9 des salles de sport en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"27:1-27:228;1706-1933\">Avant d&rsquo;envisager tout d\u00e9veloppement en franchise, la connaissance approfondie du march\u00e9 sur lequel on op\u00e8re est une condition non n\u00e9gociable. Voici l&rsquo;\u00e9tat du march\u00e9 des salles de sport en France, tel qu&rsquo;il se pr\u00e9sente en 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2dd4e8d e-flex e-con-boxed e-con e-parent\" data-id=\"2dd4e8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f59fdf elementor-widget elementor-widget-heading\" data-id=\"2f59fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.1 Les chiffres cl\u00e9s des salles de sport<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd00b17 e-flex e-con-boxed e-con e-parent\" data-id=\"fd00b17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a721b58 elementor-widget elementor-widget-text-editor\" data-id=\"a721b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"31:1-31:365;1962-2326\">Le march\u00e9 des salles de sport affiche une solidit\u00e9 \u00e9conomique confirm\u00e9e. Son chiffre d&rsquo;affaires est estim\u00e9 \u00e0 <strong>2,1 milliards d&rsquo;euros en 2025<\/strong>, selon les premi\u00e8res estimations d&rsquo;EPSIMAS, en progression de <strong>14,7 % sur un an<\/strong>. Ce rebond vigoureux efface d\u00e9finitivement l&rsquo;impact de la crise sanitaire et replace le secteur sur une trajectoire de croissance durable.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"33:1-33:350;2328-2677\">La France d\u00e9nombre aujourd&rsquo;hui au moins <strong>6 811 \u00e9tablissements actifs<\/strong> enregistr\u00e9s sous le code NAF 93.13Z (Activit\u00e9s des centres de cultures physique), contre environ 6 000 en d\u00e9but 2025. Cet afflux de nouveaux entrants (pr\u00e8s de <strong>800 nouveaux \u00e9tablissements<\/strong> ouverts en 2025) confirme l&rsquo;attractivit\u00e9 du secteur aux yeux des porteurs de projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aff783e e-flex e-con-boxed e-con e-parent\" data-id=\"aff783e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f0b2b elementor-widget elementor-widget-heading\" data-id=\"f7f0b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.2 Le profil des consommateurs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba49a2e e-flex e-con-boxed e-con e-parent\" data-id=\"ba49a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed65457 elementor-widget elementor-widget-text-editor\" data-id=\"ed65457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"43:1-43:421;3346-3766\">En France, <strong>61 % des personnes de 15 ans ou plus<\/strong> d\u00e9clarent pratiquer une activit\u00e9 physique ou sportive r\u00e9guli\u00e8re (au moins une fois par semaine). Les activit\u00e9s de la forme et de la gymnastique figurent parmi les univers de pratiques les plus populaires, rassemblant <strong>21 % de pratiquants r\u00e9guliers<\/strong>. Les structures commerciales (dont les salles de sport et de remise en forme) concentrent <strong>11 % des pratiquants<\/strong>.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"45:1-45:425;3768-4192\">Le profil de l&rsquo;adh\u00e9rent type est globalement jeune, <strong>majoritairement entre 18 et 29 ans<\/strong>, souvent dipl\u00f4m\u00e9 de l&rsquo;enseignement sup\u00e9rieur et r\u00e9sident dans des villes de taille grande \u00e0 moyenne. Un lien statistique solide relie par ailleurs le niveau d&rsquo;\u00e9tude et la pratique sportive : pr\u00e8s de <strong>85 % des personnes titulaires d&rsquo;un Bac+5<\/strong> pratiquent une activit\u00e9 sportive r\u00e9guli\u00e8re, contre 40 % parmi les personnes sans dipl\u00f4me.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"47:1-47:378;4194-4571\">Le comportement de consommation fitness pr\u00e9sente une forte <strong>saisonnalit\u00e9<\/strong>, \u00e0 ne pas n\u00e9gliger dans la construction d&rsquo;un pr\u00e9visionnel d&rsquo;activit\u00e9. Sur la base des volumes de recherche Google, des pics d&rsquo;int\u00e9r\u00eat marqu\u00e9s sont observ\u00e9s chaque ann\u00e9e entre fin ao\u00fbt et septembre, puis entre fin d\u00e9cembre et janvier. Une hausse plus mod\u00e9r\u00e9e est \u00e9galement constat\u00e9e entre mars et juin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a7bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"32a7bc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce69b7 elementor-widget elementor-widget-heading\" data-id=\"8ce69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.3 La structure concurrentielle<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc620e7 e-flex e-con-boxed e-con e-parent\" data-id=\"bc620e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa9973 elementor-widget elementor-widget-text-editor\" data-id=\"2aa9973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"53:1-53:222;4706-4927\">Le march\u00e9 du fitness en France est structur\u00e9 autour d&rsquo;acteurs aux positionnements bien identifi\u00e9s. Comprendre cette architecture est indispensable pour tout candidat \u00e0 la cr\u00e9ation d&rsquo;un r\u00e9seau de franchise dans ce secteur.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"55:1-55:385;4929-5313\"><strong>Basic-Fit<\/strong> s&rsquo;impose comme le leader incontest\u00e9 du march\u00e9 fran\u00e7ais avec <strong>858 clubs en France<\/strong> en 2024, pour un chiffre d&rsquo;affaires d\u00e9passant <strong>505 millions d&rsquo;euros<\/strong> en 2023. Sa strat\u00e9gie repose sur une tarification ultra-agressive et une ma\u00eetrise stricte des charges. Ce r\u00e9seau ne d\u00e9veloppe pas en franchise, mais impose une r\u00e9f\u00e9rence tarifaire qui structure l&rsquo;ensemble du march\u00e9.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"57:1-57:331;5315-5645\"><strong>L&rsquo;Orange Bleue<\/strong> regroupe 390 000 adh\u00e9rents et ambitionne d&rsquo;atteindre 850 clubs \u00e0 l&rsquo;horizon 2030, avec une expansion cibl\u00e9e vers l&rsquo;Espagne. <strong>Keepcool<\/strong>, renforc\u00e9 par le rachat de l&rsquo;enseigne NeoNess en 2022 et le lancement de la marque METABOLIK, d\u00e9passe d\u00e9sormais <strong>300 implantations<\/strong> sur le territoire fran\u00e7ais et ultramarin.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"59:1-59:277;5647-5923\"><strong>Fitness Park<\/strong> illustre, \u00e0 l&rsquo;inverse de Basic-Fit, la puissance du mod\u00e8le franchis\u00e9 : <strong>77 % de ses 291 clubs<\/strong> en France sont exploit\u00e9s par des franchis\u00e9s. L&rsquo;enseigne a d\u00e9pass\u00e9 le million d&rsquo;adh\u00e9rents depuis 2023 et affiche une croissance continue de son chiffre d&rsquo;affaires.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"61:1-61:419;5925-6343\">Au-del\u00e0 des leaders, le secteur se compose d&rsquo;<strong>au moins 86 r\u00e9seaux de franchise de fitness<\/strong> en France. Les enseignes franchis\u00e9es concentrent environ <strong>60 % du parc total<\/strong> de salles de sport, signe de la force structurante de ce mod\u00e8le sur le march\u00e9. La dynamique de consolidation est \u00e9galement forte : en 2024, pas moins de <strong>30 op\u00e9rations de fusion-acquisition<\/strong> ont eu lieu en Europe sur le seul march\u00e9 du fitness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba3987 e-flex e-con-boxed e-con e-parent\" data-id=\"4ba3987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20e5824 e-con-full e-flex e-con e-child\" data-id=\"20e5824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646c5ee elementor-widget elementor-widget-spacer\" data-id=\"646c5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55940f elementor-widget elementor-widget-heading\" data-id=\"c55940f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus sur le march\u00e9 du fitness ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9039a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e9039a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/marche-du-fitness\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retrouvez notre article complet sur le sujet ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. La structuration d'un r\u00e9seau de salles de sport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"74:1-74:289;7059-7347\">Le passage du statut d&rsquo;exploitant ind\u00e9pendant de salle de sport \u00e0 celui de franchiseur est un changement structurel qui exige bien plus qu&rsquo;un concept populaire et un bon emplacement. Avant toute chose, il est n\u00e9cessaire de construire des bases solides pour garantir la durabilit\u00e9 et la coh\u00e9rence du r\u00e9seau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fee84b7 e-flex e-con-boxed e-con e-parent\" data-id=\"fee84b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2c15 elementor-widget elementor-widget-heading\" data-id=\"72d2c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.1 Valider la franchisabilit\u00e9 de son concept<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ae4d14 e-flex e-con-boxed e-con e-parent\" data-id=\"5ae4d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f61b9 elementor-widget elementor-widget-text-editor\" data-id=\"d2f61b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"78:1-78:275;7400-7674\">Avant de construire un r\u00e9seau de salles de sport, une question fondamentale s&rsquo;impose : mon concept est-il r\u00e9ellement franchisable ? Cette \u00e9tape est souvent sous-estim\u00e9e par les entrepreneurs issus du terrain, alors qu&rsquo;elle conditionne l&rsquo;ensemble de la d\u00e9marche.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"80:1-80:728;7676-8403\">Un concept franchisable dans le secteur du fitness repose sur trois piliers : <strong>l&rsquo;originalit\u00e9<\/strong> (un positionnement clair : low cost, premium, sp\u00e9cialit\u00e9 CrossFit, \u00e9lectrostimulation, concept femme uniquement ; et des \u00e9l\u00e9ments distinctifs qui justifient le choix du r\u00e9seau face \u00e0 la concurrence), <strong>la rentabilit\u00e9<\/strong> (un mod\u00e8le \u00e9conomique capable de r\u00e9mun\u00e9rer le franchis\u00e9 tout en absorbant les redevances et d&rsquo;autres charges propres \u00e0 la franchise), et <strong>la reproductibilit\u00e9<\/strong> (un succ\u00e8s fond\u00e9 sur des process transf\u00e9rables, tel que le recrutement d&rsquo;adh\u00e9rents, l&rsquo;animation des cours, la gestion des abonnements, et non sur des facteurs difficilement duplicables comme la notori\u00e9t\u00e9 personnelle du fondateur ou une localisation exceptionnelle).<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"82:1-82:584;8405-8988\">La validation locale ne suffit pas. Une <strong>\u00e9tude de march\u00e9 nationale<\/strong> est indispensable pour s&rsquo;assurer que la demande pour votre concept existe bien au-del\u00e0 de votre zone de chalandise initiale. Cette \u00e9tude doit couvrir le potentiel global du march\u00e9, la nature de la demande (saisonnalit\u00e9, taux de p\u00e9n\u00e9tration par bassin de vie, profils des adh\u00e9rents cibles) et l&rsquo;analyse approfondie des r\u00e9seaux concurrents d\u00e9j\u00e0 implant\u00e9s, y compris dans la perspective du recrutement de futurs franchis\u00e9s, avec lesquels vous serez aussi en concurrence sur le terrain de la s\u00e9duction des candidats.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"84:1-84:203;8990-9192\"><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/epsimas.com\">EPSIMAS<\/a> vous propose la r\u00e9alisation de ce type d&rsquo;\u00e9tude sur-mesure, pour vous permettre de mesurer le potentiel r\u00e9el de votre march\u00e9 avant tout d\u00e9veloppement \u00e0 l&rsquo;\u00e9chelle nationale.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"86:1-86:515;9194-9708\">Il est \u00e9galement fortement recommand\u00e9 de tester le concept sur <strong>au moins deux unit\u00e9s pilotes<\/strong>, implant\u00e9es dans des contextes g\u00e9ographiques diff\u00e9rents. Une dur\u00e9e de test d&rsquo;au moins <strong>24 mois<\/strong> est conseill\u00e9e pour mesurer la saisonnalit\u00e9 propre au fitness, la fid\u00e9lisation des adh\u00e9rents sur la dur\u00e9e et la rentabilit\u00e9 r\u00e9elle hors effets d&rsquo;ouverture. Ces pilotes permettent \u00e9galement d&rsquo;affiner le manuel op\u00e9ratoire, de valider le mod\u00e8le \u00e9conomique et de cr\u00e9dibiliser le discours aupr\u00e8s des candidats \u00e0 la franchise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a178d e-flex e-con-boxed e-con e-parent\" data-id=\"61a178d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a95ba elementor-widget elementor-widget-heading\" data-id=\"68a95ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.2 Structurer le mod\u00e8le \u00e9conomique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e543148 e-flex e-con-boxed e-con e-parent\" data-id=\"e543148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb59f1 elementor-widget elementor-widget-text-editor\" data-id=\"ecb59f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"90:1-90:333;9772-10104\">Une fois la franchisabilit\u00e9 valid\u00e9e, il faut construire la colonne vert\u00e9brale financi\u00e8re du r\u00e9seau. Un mod\u00e8le mal calibr\u00e9 (des redevances trop \u00e9lev\u00e9es, un investissement initial sous-estim\u00e9, un retour sur investissement insuffisant pour le franchis\u00e9) peut d\u00e9courager les candidats s\u00e9rieux et fragiliser l&rsquo;ensemble de la structure.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"92:1-92:573;10106-10678\">La premi\u00e8re d\u00e9cision strat\u00e9gique concerne le <strong>format du r\u00e9seau<\/strong>. La franchise traditionnelle est le mod\u00e8le le plus r\u00e9pandu dans le secteur du fitness : le franchis\u00e9 exploite une salle sous l&rsquo;enseigne du franchiseur, en \u00e9change de droits d&rsquo;entr\u00e9e et de redevances, avec un accompagnement soutenu. La licence de marque offre une formule plus souple, mieux adapt\u00e9e \u00e0 des concepts simples. La commission-affiliation est peu courante dans le secteur, compte tenu de la nature des investissements requis. Ce choix doit id\u00e9alement \u00eatre arr\u00eat\u00e9 avec l&rsquo;appui d&rsquo;un avocat sp\u00e9cialis\u00e9.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"94:1-94:206;10680-10885\">EPSIMAS recommande en ce sens Ma\u00eetre <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">Charles Meteaut<\/a>, avocat au barreau de Paris et expert en structuration juridique des r\u00e9seaux de distribution.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"96:1-96:665;10887-11551\">La deuxi\u00e8me \u00e9tape consiste \u00e0 <strong>mod\u00e9liser la performance financi\u00e8re cible<\/strong> d&rsquo;une unit\u00e9 franchis\u00e9e : chiffre d&rsquo;affaires moyen r\u00e9aliste en phase de lancement puis en r\u00e9gime de croisi\u00e8re, charges compl\u00e8tes du franchis\u00e9 (loyer souvent significatif dans le fitness compte tenu des surfaces n\u00e9cessaires, masse salariale, entretien des \u00e9quipements, redevances), exc\u00e9dent brut d&rsquo;exploitation pr\u00e9visionnel et retour sur investissement. Un d\u00e9lai de retour sur investissement compris entre <strong>3 et 5 ans<\/strong> est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme acceptable dans la franchise. Cette mod\u00e9lisation doit id\u00e9alement \u00eatre r\u00e9alis\u00e9e avec un expert-comptable habitu\u00e9 aux r\u00e9seaux de franchise.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"98:1-98:214;11553-11766\">EPSIMAS recommande en ce sens le <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.cabinetodilepetit.com\/\">cabinet d&rsquo;Odile Petit<\/a>, expert-comptable et commissaire aux comptes sp\u00e9cialis\u00e9e dans l&rsquo;accompagnement des franchises depuis plus de 20 ans.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"100:1-100:89;11768-11856\">Enfin, il convient de <strong>fixer les param\u00e8tres financiers<\/strong> du r\u00e9seau de salles de sport :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"102:1-104:207;11858-12570\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"102:1-102:281;11858-12138\">Le <strong>droit d&rsquo;entr\u00e9e<\/strong> (redevance initiale forfaitaire), qui r\u00e9mun\u00e8re l&rsquo;acc\u00e8s au savoir-faire, \u00e0 la marque et \u00e0 la formation initiale. Dans le fitness, ce droit d&rsquo;entr\u00e9e tient \u00e9galement compte de la valeur du concept et de la qualit\u00e9 du dispositif d&rsquo;accompagnement \u00e0 l&rsquo;ouverture.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"103:1-103:225;12139-12363\">Les <strong>redevances d&rsquo;exploitation<\/strong> (royalties), calcul\u00e9es en pourcentage du chiffre d&rsquo;affaires hors taxes, qui financent l&rsquo;animation du r\u00e9seau, le d\u00e9veloppement des outils communs et l&rsquo;accompagnement continu des franchis\u00e9s.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"104:1-104:207;12364-12570\">La <strong>redevance publicitaire ou de communication<\/strong>, distincte des royalties, qui alimente un fonds commun d\u00e9di\u00e9 aux campagnes de notori\u00e9t\u00e9 de l&rsquo;enseigne et aux outils marketing mis \u00e0 disposition du r\u00e9seau.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9ae42 e-flex e-con-boxed e-con e-parent\" data-id=\"5d9ae42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef98bc3 elementor-widget elementor-widget-heading\" data-id=\"ef98bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.3 Formaliser le savoir-faire transmissible<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c501a9d e-flex e-con-boxed e-con e-parent\" data-id=\"c501a9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8911a2 elementor-widget elementor-widget-text-editor\" data-id=\"a8911a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"108:1-108:334;12649-12982\">Disposer d&rsquo;un concept rentable et d&rsquo;un mod\u00e8le \u00e9conomique \u00e9quilibr\u00e9 ne suffit pas si l&rsquo;on est incapable de le transmettre de mani\u00e8re structur\u00e9e. Formaliser son savoir-faire, c&rsquo;est transformer une expertise, parfois intuitive, en un syst\u00e8me reproductible par un tiers, dans un environnement diff\u00e9rent, avec des r\u00e9sultats comparables.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"110:1-110:701;12984-13684\">Le <strong>manuel op\u00e9ratoire<\/strong> est le document central de toute franchise de salle de sport. Il consigne l&rsquo;int\u00e9gralit\u00e9 du savoir-faire transmis : proc\u00e9dures d&rsquo;accueil et de vente des abonnements, standards d&rsquo;entretien et de s\u00e9curit\u00e9 des \u00e9quipements, animation des cours collectifs, gestion du suivi adh\u00e9rent, pilotage des indicateurs de performance (taux d&rsquo;attrition, taux d&rsquo;occupation, panier moyen). Ce n&rsquo;est pas un document juridique, mais un guide pratique con\u00e7u pour \u00eatre consult\u00e9 au quotidien par l&rsquo;\u00e9quipe de chaque salle franchis\u00e9e. Il doit faire l&rsquo;objet de mises \u00e0 jour r\u00e9guli\u00e8res au fil des \u00e9volutions du concept et des retours terrain.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"112:1-112:601;13686-14286\">La <strong>protection de la marque<\/strong> est une \u00e9tape incontournable avant tout d\u00e9ploiement. Le d\u00e9p\u00f4t \u00e0 l&rsquo;INPI (Institut National de la Propri\u00e9t\u00e9 Industrielle) doit intervenir dans les bonnes classes et, le cas \u00e9ch\u00e9ant, \u00eatre \u00e9tendu aux pays vis\u00e9s si une expansion internationale est envisag\u00e9e. Au-del\u00e0 de la marque, d&rsquo;autres actifs m\u00e9ritent d&rsquo;\u00eatre s\u00e9curis\u00e9s : les droits li\u00e9s aux applications num\u00e9riques d\u00e9velopp\u00e9es par le r\u00e9seau, les licences logicielles, les contenus p\u00e9dagogiques propri\u00e9taires. Un avocat sp\u00e9cialis\u00e9 en propri\u00e9t\u00e9 intellectuelle peut aider \u00e0 cartographier l&rsquo;ensemble des \u00e9l\u00e9ments \u00e0 prot\u00e9ger.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"114:1-114:632;14288-14919\">Le <strong>programme de formation initiale<\/strong> des franchis\u00e9s doit garantir une autonomie compl\u00e8te d\u00e8s le premier jour d&rsquo;exploitation. Dans le secteur du fitness, cette formation couvre typiquement : la culture et les valeurs de l&rsquo;enseigne, les proc\u00e9dures op\u00e9rationnelles d\u00e9taill\u00e9es, la gestion administrative et financi\u00e8re de la salle (logiciel de gestion des adh\u00e9sions, reporting, indicateurs de pilotage), les techniques de vente d&rsquo;abonnements et de fid\u00e9lisation, et les exigences r\u00e9glementaires propres aux \u00e9tablissements d&rsquo;activit\u00e9s physiques et sportives. Des \u00e9valuations pratiques permettent de valider les acquis avant l&rsquo;ouverture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez de cr\u00e9er votre propre franchise de fitness ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u00e9curisez le lancement de votre r\u00e9seau !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Le cadre juridique pour une franchise de fitness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le mod\u00e8le de la franchise suit des r\u00e8gles strictes. Ainsi, il est primordial d&rsquo;\u00eatre accompagn\u00e9 dans la construction de la structure juridique, de votre r\u00e9seau de salles de sport.\u00a0<\/p><p>Pour cela,\u00a0<span style=\"font-size: 1rem; color: #333333;\">Ma\u00eetre <\/span><a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">Charles METEAUT<\/a><span style=\"font-size: 1rem; color: #333333;\">, avocat au barreau de Paris et expert en structuration juridique des r\u00e9seaux de distribution peut vous aider.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f0fed1 e-flex e-con-boxed e-con e-parent\" data-id=\"8f0fed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636adc6 elementor-widget elementor-widget-heading\" data-id=\"636adc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.1 Le Document d'Information Pr\u00e9contractuel (DIP)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c736b7f e-flex e-con-boxed e-con e-parent\" data-id=\"c736b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f70130 elementor-widget elementor-widget-text-editor\" data-id=\"8f70130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le DIP est le premier acte juridique structurant de la relation franchiseur-franchis\u00e9. Impos\u00e9 par la <\/span><b>loi Doubin<\/b><span style=\"font-weight: 400;\">, codifi\u00e9e \u00e0 l&rsquo;article L.330-3 du Code de commerce, il doit \u00eatre remis \u00e0 tout candidat <\/span><b>au moins 20 jours avant la signature d&rsquo;un contrat<\/b><span style=\"font-weight: 400;\"> ou le versement de tout engagement financier. Ce d\u00e9lai incompressible n&rsquo;est pas une contrainte arbitraire : il mat\u00e9rialise l&rsquo;obligation d&rsquo;information loyale pesant sur tout franchiseur. Son non-respect peut entra\u00eener la <\/span><b>nullit\u00e9 du contrat<\/b><span style=\"font-weight: 400;\"> et engager la responsabilit\u00e9 civile du franchiseur.<\/span><\/p><p><span style=\"font-weight: 400;\">Le DIP a un double enjeu : l\u00e9gal d&rsquo;une part (assurer l&rsquo;information sinc\u00e8re du candidat), commercial d&rsquo;autre part (d\u00e9montrer le s\u00e9rieux et la ma\u00eetrise du r\u00e9seau). Un document structur\u00e9, rigoureux et actualis\u00e9 est un signal fort de professionnalisme. \u00c0 l&rsquo;inverse, un DIP g\u00e9n\u00e9rique ou insuffisamment document\u00e9 constitue un signal n\u00e9gatif pour les candidats s\u00e9rieux et un \u00e9l\u00e9ment \u00e0 charge en cas de contentieux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4030216 e-con-full e-flex e-con e-child\" data-id=\"4030216\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7af5253 e-con-full e-flex e-con e-child\" data-id=\"7af5253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7544437 elementor-widget elementor-widget-heading\" data-id=\"7544437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus sur le DIP ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fed1a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"51fed1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/tout-savoir-sur-le-dip-en-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retrouvez notre article complet sur le sujet ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0563b e-flex e-con-boxed e-con e-parent\" data-id=\"dc0563b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ba846 elementor-widget elementor-widget-heading\" data-id=\"77ba846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.2 Le contrat de franchise d'un r\u00e9seau de salles de sport<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2f5a1f e-flex e-con-boxed e-con e-parent\" data-id=\"c2f5a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eca1480 elementor-widget elementor-widget-text-editor\" data-id=\"eca1480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"140:1-140:473;17416-17888\">Le contrat de franchise n&rsquo;est pas un contrat de prestation de services am\u00e9nag\u00e9, ni un accord commercial standard. Il ob\u00e9it \u00e0 une logique propre, articul\u00e9e autour de trois piliers : la transmission d&rsquo;un savoir-faire r\u00e9el et substantiel, la mise \u00e0 disposition d&rsquo;une marque prot\u00e9g\u00e9e, et l&rsquo;assistance continue du franchiseur. L&rsquo;absence de l&rsquo;un de ces \u00e9l\u00e9ments peut remettre en cause la qualification m\u00eame de franchise, avec des cons\u00e9quences juridiques et fiscales importantes.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"142:1-142:614;17890-18503\">Sa r\u00e9daction doit imp\u00e9rativement \u00eatre confi\u00e9e \u00e0 un <strong>avocat sp\u00e9cialis\u00e9 en droit de la franchise et de la distribution<\/strong>. Les clauses essentielles \u00e0 soigner incluent : la d\u00e9finition pr\u00e9cise du savoir-faire transmis et des obligations de formation, les conditions d&rsquo;utilisation de la marque et de la charte graphique, les obligations de contr\u00f4le et d&rsquo;audit par le franchiseur, les conditions financi\u00e8res (droits d&rsquo;entr\u00e9e, redevances, fonds publicitaire), les obligations d&rsquo;approvisionnement en \u00e9quipements ou en prestations aupr\u00e8s de fournisseurs r\u00e9f\u00e9renc\u00e9s, et les clauses de confidentialit\u00e9 et de non-concurrence.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"144:1-144:630;18505-19134\">Un point de vigilance particulier s&rsquo;impose concernant les <strong>clauses de non-concurrence post-contractuelles<\/strong>. Leur validit\u00e9 est encadr\u00e9e : elles doivent \u00eatre limit\u00e9es dans le temps, dans l&rsquo;espace, et proportionn\u00e9es \u00e0 la protection des int\u00e9r\u00eats l\u00e9gitimes du franchiseur. Un contrat qui d\u00e9passe ces bornes s&rsquo;expose \u00e0 une annulation judiciaire partielle. Un autre point sp\u00e9cifique au secteur du fitness concerne la gestion des <strong>abonnements adh\u00e9rents en cas de r\u00e9siliation ou de cession<\/strong> du contrat de franchise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d79bb5c e-flex e-con-boxed e-con e-parent\" data-id=\"d79bb5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81defa6 elementor-widget elementor-widget-heading\" data-id=\"81defa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.3 La zone d'exclusivit\u00e9 territoriale<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ad4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"77ad4e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72ead8 elementor-widget elementor-widget-text-editor\" data-id=\"c72ead8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"148:1-148:290;19180-19469\">La zone d&rsquo;exclusivit\u00e9 territoriale est l&rsquo;un des sujets les plus strat\u00e9giques dans un r\u00e9seau de franchise de salles de sport. Elle d\u00e9termine le p\u00e9rim\u00e8tre g\u00e9ographique \u00e0 l&rsquo;int\u00e9rieur duquel le franchiseur s&rsquo;engage \u00e0 ne pas ouvrir d&rsquo;unit\u00e9 concurrente, ni directement ni via un autre franchis\u00e9.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"150:1-150:447;19471-19917\">Dans le fitness, la d\u00e9finition de cette zone rev\u00eat une importance particuli\u00e8re : la zone de chalandise effective d&rsquo;une salle de sport est souvent plus r\u00e9duite qu&rsquo;on ne le croit (entre 15 et 30 minutes de trajet selon les contextes urbains ou ruraux). Une zone trop large verrouille des territoires sous-exploit\u00e9s et ralentit le maillage du r\u00e9seau ; une zone trop \u00e9troite expose le franchis\u00e9 \u00e0 une concurrence interne qui fragilise sa performance.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"152:1-152:499;19919-20417\">Sa d\u00e9limitation doit s&rsquo;appuyer sur des <strong>donn\u00e9es objectives et document\u00e9es<\/strong> : zone de chalandise observ\u00e9e sur les unit\u00e9s pilotes, densit\u00e9 de population, bassin d&#8217;emploi et flux de d\u00e9placements, niveau de saturation concurrentielle. <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/epsimas.com\">EPSIMAS<\/a> peut vous accompagner dans la d\u00e9termination des zones d&rsquo;exclusivit\u00e9, \u00e0 travers des \u00e9tudes d&rsquo;implantation et des \u00e9tats locaux de march\u00e9, pour garantir les meilleures conditions \u00e0 vos franchis\u00e9s et \u00e0 la coh\u00e9rence de votre d\u00e9veloppement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez franchiser votre concept ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Faites appel \u00e0 des experts !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La dimension comptable pour un r\u00e9seau de salles de sport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix d&rsquo;un expert-comptable pour un r\u00e9seau de franchise est loin d&rsquo;\u00eatre anodin. Ce dernier est le premier partenaire d&rsquo;une entreprise, son premier conseiller. Mais tous les expert-comptable ne sont pas au fait de toutes les subtilit\u00e9s techniques et op\u00e9rationnelles du r\u00e9seau de franchise.&nbsp;<\/p>\n<p>Pour \u00e9viter toute surprise, EPSIMAS recommande le&nbsp;<a href=\"https:\/\/www.cabinetodilepetit.com\/\">cabinet d&rsquo;Odile PETIT<\/a>, expert-comptable et commissaire aux comptes sp\u00e9cialis\u00e9e dans l\u2019accompagnement des franchises depuis plus de 20 ans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fd56b81 e-flex e-con-boxed e-con e-parent\" data-id=\"fd56b81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736ab95 elementor-widget elementor-widget-heading\" data-id=\"736ab95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.1 Les enjeux sp\u00e9cifiques de la comptabilit\u00e9 en franchise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa664f0 e-flex e-con-boxed e-con e-parent\" data-id=\"fa664f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae586a elementor-widget elementor-widget-text-editor\" data-id=\"eae586a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"167:1-167:470;21305-21774\">Un r\u00e9seau de franchise de salles de sport n&rsquo;est pas un simple \u00e9tablissement sportif. La relation tripartite entre franchiseur, franchis\u00e9s et partenaires financiers g\u00e9n\u00e8re des <strong>sp\u00e9cificit\u00e9s comptables et juridiques<\/strong> que tous les cabinets ne ma\u00eetrisent pas. Consolidation des donn\u00e9es du r\u00e9seau, accompagnement \u00e0 l&rsquo;ouverture de nouveaux points de vente, harmonisation des pratiques comptables entre les franchis\u00e9s : autant d&rsquo;enjeux qui n\u00e9cessitent une expertise pointue.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"169:1-169:536;21776-22311\">Pour le franchis\u00e9 comme pour le franchiseur, un expert-comptable peu familier des subtilit\u00e9s de la franchise peut rapidement constituer un handicap. Le traitement comptable des droits d&rsquo;entr\u00e9e et des redevances, la gestion des flux financiers entre franchiseur et franchis\u00e9s, les obligations sp\u00e9cifiques li\u00e9es \u00e0 la relation contractuelle : ces m\u00e9canismes exigent une ma\u00eetrise technique pr\u00e9cise. Des erreurs en apparence anodines peuvent avoir des cons\u00e9quences significatives sur la rentabilit\u00e9 ou la conformit\u00e9 fiscale de l&rsquo;entreprise.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"171:1-171:440;22313-22752\">Dans le secteur du fitness, des enjeux comptables suppl\u00e9mentaires m\u00e9ritent une attention particuli\u00e8re : le traitement des abonnements pr\u00e9pay\u00e9s ou \u00e0 pr\u00e9l\u00e8vement automatique, la gestion des produits constat\u00e9s d&rsquo;avance li\u00e9s aux abonnements annuels, la valorisation du parc d&rsquo;\u00e9quipements sportifs (soumis \u00e0 des r\u00e8gles d&rsquo;amortissement sp\u00e9cifiques), et le suivi des charges li\u00e9es aux certifications des intervenants (coachs, instructeurs).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63474d2 e-flex e-con-boxed e-con e-parent\" data-id=\"63474d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee5514 elementor-widget elementor-widget-heading\" data-id=\"fee5514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.2 La valeur ajout\u00e9e d'un sp\u00e9cialiste de la franchise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e8ca13 e-flex e-con-boxed e-con e-parent\" data-id=\"1e8ca13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33de1dc elementor-widget elementor-widget-text-editor\" data-id=\"33de1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la technicit\u00e9, la valeur ajout\u00e9e d&rsquo;un cabinet sp\u00e9cialis\u00e9 r\u00e9side dans sa capacit\u00e9 \u00e0 adopter une <\/span><b>double lecture<\/b><span style=\"font-weight: 400;\"> : celle du franchis\u00e9, pour optimiser la gestion locale de chaque point de vente, et celle du franchiseur, pour assurer la coh\u00e9rence et la performance globale du r\u00e9seau.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette vision \u00e0 360\u00b0 est particuli\u00e8rement pr\u00e9cieuse lors des phases cl\u00e9s du d\u00e9veloppement : ouverture d&rsquo;un nouveau point de vente, entr\u00e9e d&rsquo;un investisseur, cession d&rsquo;un fonds de commerce. Un expert-comptable rompu aux enjeux de la franchise est \u00e9galement un <\/span><b>interlocuteur cr\u00e9dible face aux banques<\/b><span style=\"font-weight: 400;\"> : sa connaissance des ratios de performance propres au secteur et sa capacit\u00e9 \u00e0 produire des pr\u00e9visionnels solides constituent un atout d\u00e9cisif pour faciliter l&rsquo;acc\u00e8s au financement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc3d14a e-flex e-con-boxed e-con e-parent\" data-id=\"cc3d14a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecac4a9 e-con-full e-flex e-con e-child\" data-id=\"ecac4a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94fe6cc elementor-widget elementor-widget-spacer\" data-id=\"94fe6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb8fde elementor-widget elementor-widget-heading\" data-id=\"9fb8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez \u00e9changer sur votre concept ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c55aaf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8c55aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez des experts !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2fd4b9 e-flex e-con-boxed e-con e-parent\" data-id=\"b2fd4b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58eb54a elementor-widget elementor-widget-spacer\" data-id=\"58eb54a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9970dde e-flex e-con-boxed e-con e-parent\" data-id=\"9970dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd255f elementor-widget elementor-widget-heading\" data-id=\"0fd255f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Le financement d'un r\u00e9seau de salles de sport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5249ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"5249ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cecc17e elementor-widget elementor-widget-text-editor\" data-id=\"cecc17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"186:1-186:412;24025-24436\">Dans un r\u00e9seau de franchise de fitness, les besoins de financement sont multiples et souvent cons\u00e9quents, compte tenu de la nature des investissements requis (\u00e9quipements sportifs, am\u00e9nagement des locaux, surface n\u00e9cessaire). Ils concernent \u00e0 la fois les franchis\u00e9s et le franchiseur. La ma\u00eetrise de cet enjeu est un facteur diff\u00e9renciant majeur pour toute enseigne cherchant \u00e0 d\u00e9velopper son r\u00e9seau rapidement.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"188:1-188:225;24438-24662\">En vue de s\u00e9curiser les demandes de financement, EPSIMAS recommande <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.pretpro.fr\/\">Pretpro<\/a>, un r\u00e9seau de professionnels du financement prenant en charge l&rsquo;ensemble des d\u00e9marches jusqu&rsquo;\u00e0 l&rsquo;obtention des fonds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900af3d e-flex e-con-boxed e-con e-parent\" data-id=\"900af3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a57b62 elementor-widget elementor-widget-heading\" data-id=\"8a57b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.1 Les besoins \u00e0 financer pour vos franchis\u00e9s <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b2687 e-flex e-con-boxed e-con e-parent\" data-id=\"45b2687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5baf87 elementor-widget elementor-widget-text-editor\" data-id=\"a5baf87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"192:1-192:185;24716-24900\">Int\u00e9grer un r\u00e9seau de franchise de salles de sport implique plusieurs cat\u00e9gories de d\u00e9penses qu&rsquo;il convient d&rsquo;identifier avec pr\u00e9cision avant de solliciter des partenaires financiers :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"194:1-198:188;24902-26027\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"194:1-194:157;24902-25058\">Les <strong>co\u00fbts d&rsquo;entr\u00e9e dans le r\u00e9seau<\/strong> : droit d&rsquo;entr\u00e9e vers\u00e9 au franchiseur, qui r\u00e9mun\u00e8re l&rsquo;acc\u00e8s au savoir-faire, \u00e0 la marque et \u00e0 la formation initiale.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"195:1-195:294;25059-25352\">Les <strong>investissements d&rsquo;am\u00e9nagement du local<\/strong> : travaux d&rsquo;agencement des espaces (plateau musculaire, zone de cours collectifs, vestiaires, espace d&rsquo;accueil), \u00e9quipements sportifs (appareils cardio, machines de musculation, mat\u00e9riel de cours), signal\u00e9tique enseigne, mobilier et d\u00e9coration.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"196:1-196:168;25353-25520\">L&rsquo;<strong>investissement en \u00e9quipements num\u00e9riques<\/strong> : logiciel de gestion des adh\u00e9sions, bornes d&rsquo;acc\u00e8s, application mobile adh\u00e9rents, syst\u00e8mes de supervision \u00e0 distance.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"197:1-197:319;25521-25839\">Le <strong>besoin en fonds de roulement<\/strong> (BFR) : tr\u00e9sorerie n\u00e9cessaire pour couvrir les premiers mois d&rsquo;exploitation avant que la base d&rsquo;adh\u00e9rents atteigne son niveau de r\u00e9gime de croisi\u00e8re. Dans le fitness, la mont\u00e9e en charge peut prendre plusieurs mois, notamment si le r\u00e9seau pratique des abonnements sans engagement.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"198:1-198:188;25840-26027\">Les <strong>frais de lancement commercial<\/strong> : campagne de pr\u00e9-ouverture, op\u00e9ration de lancement avec offres promotionnelles, communication locale, premiers approvisionnements en consommables.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c3f45 e-flex e-con-boxed e-con e-parent\" data-id=\"10c3f45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d824c73 elementor-widget elementor-widget-heading\" data-id=\"d824c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.2 Les besoins \u00e0 financer en tant que franchiseur<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f41fdf1 e-flex e-con-boxed e-con e-parent\" data-id=\"f41fdf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129d35b elementor-widget elementor-widget-text-editor\" data-id=\"129d35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"202:1-202:231;26085-26315\">Le d\u00e9veloppement d&rsquo;un r\u00e9seau de franchise de salles de sport g\u00e9n\u00e8re pour le franchiseur des besoins de financement sp\u00e9cifiques, qu&rsquo;il est essentiel d&rsquo;anticiper pour assurer une expansion ma\u00eetris\u00e9e et un accompagnement de qualit\u00e9 :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"204:1-208:222;26317-27626\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"204:1-204:295;26317-26611\"><strong>Les co\u00fbts de structuration du concept<\/strong> : formalisation du savoir-faire, r\u00e9daction du manuel op\u00e9ratoire, d\u00e9p\u00f4t et protection de la marque, d\u00e9veloppement des outils p\u00e9dagogiques et des supports de formation initiale, cr\u00e9ation des outils digitaux du r\u00e9seau (application, intranet franchis\u00e9s).<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"205:1-205:249;26612-26860\"><strong>Les investissements li\u00e9s aux unit\u00e9s pilotes<\/strong> : exploitation d&rsquo;\u00e9tablissements en propre permettant de valider le mod\u00e8le, tester les process, mesurer la rentabilit\u00e9 r\u00e9elle et construire un argumentaire cr\u00e9dible pour le recrutement de franchis\u00e9s.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"206:1-206:243;26861-27103\"><strong>Les charges d&rsquo;animation et d&rsquo;accompagnement du r\u00e9seau<\/strong> : recrutement et formation des animateurs r\u00e9seau, organisation des conventions r\u00e9seau, visites terrain r\u00e9guli\u00e8res, assistance technique et commerciale continue aupr\u00e8s des franchis\u00e9s.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"207:1-207:301;27104-27404\"><strong>Les d\u00e9penses de d\u00e9veloppement commercial<\/strong> : actions de recrutement de nouveaux franchis\u00e9s (participation aux salons de la franchise tels que Franchise Expo Paris, r\u00e9f\u00e9rencement sur les portails sp\u00e9cialis\u00e9s, production de documents de pr\u00e9sentation, frais juridiques li\u00e9s aux DIP et aux contrats).<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"208:1-208:222;27405-27626\"><strong>Les investissements en communication nationale<\/strong> : campagnes de notori\u00e9t\u00e9 de l&rsquo;enseigne, outils marketing mis \u00e0 disposition du r\u00e9seau, strat\u00e9gie digitale commune (r\u00e9f\u00e9rencement naturel, r\u00e9seaux sociaux, partenariats).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f510d15 e-flex e-con-boxed e-con e-parent\" data-id=\"f510d15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b40c5a elementor-widget elementor-widget-heading\" data-id=\"2b40c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.3 Les leviers de financement mobilisables<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d102bcc e-flex e-con-boxed e-con e-parent\" data-id=\"d102bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c64a328 elementor-widget elementor-widget-text-editor\" data-id=\"c64a328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"212:1-212:204;27677-27880\">Le financement d&rsquo;une unit\u00e9 franchis\u00e9e dans le secteur du fitness peut s&rsquo;appuyer sur plusieurs leviers compl\u00e9mentaires, \u00e0 combiner selon le profil du franchis\u00e9 et les caract\u00e9ristiques de l&rsquo;investissement.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"214:1-214:512;27882-28393\"><strong>L&rsquo;apport personnel<\/strong> est le point de d\u00e9part incontournable. Les \u00e9tablissements financiers attendent g\u00e9n\u00e9ralement un apport repr\u00e9sentant <strong>20 \u00e0 30 % de l&rsquo;investissement total<\/strong>. Il constitue \u00e0 la fois un signal de s\u00e9rieux de la part du porteur de projet et une d\u00e9monstration de sa capacit\u00e9 \u00e0 assumer une part du risque. Dans le fitness, o\u00f9 les investissements d&rsquo;\u00e9quipement et d&rsquo;am\u00e9nagement peuvent \u00eatre significatifs, ce seuil d&rsquo;apport est un \u00e9l\u00e9ment de s\u00e9lection \u00e0 anticiper lors du recrutement des candidats.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"216:1-216:410;28395-28804\"><strong>Le pr\u00eat bancaire professionnel<\/strong> reste le principal levier de financement. L&rsquo;appui d&rsquo;un expert-comptable sp\u00e9cialis\u00e9, capable de produire des pr\u00e9visionnels solides, des ratios sectoriels document\u00e9s et un dossier de financement complet, est d\u00e9terminant pour obtenir des conditions favorables. La notori\u00e9t\u00e9 de l&rsquo;enseigne et la solidit\u00e9 du r\u00e9seau jouent \u00e9galement un r\u00f4le important dans la d\u00e9cision des banques.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"218:1-218:399;28806-29204\"><strong>Les dispositifs publics d&rsquo;aide \u00e0 la cr\u00e9ation d&rsquo;entreprise<\/strong> peuvent compl\u00e9ter le montage financier : pr\u00eats d&rsquo;honneur accord\u00e9s par les r\u00e9seaux d&rsquo;accompagnement (Initiative France, R\u00e9seau Entreprendre), garanties publiques propos\u00e9es par Bpifrance, exon\u00e9rations fiscales ou sociales li\u00e9es \u00e0 la zone d&rsquo;implantation (zones de revitalisation rurale, quartiers prioritaires de la politique de la ville).<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"220:1-220:365;29206-29570\"><strong>Les aides r\u00e9gionales et locales<\/strong> m\u00e9ritent \u00e9galement d&rsquo;\u00eatre explor\u00e9es. Certaines collectivit\u00e9s, dans le cadre de politiques de dynamisation des centres-villes ou de d\u00e9veloppement des \u00e9quipements sportifs, proposent des subventions, des avances remboursables ou des accompagnements sp\u00e9cifiques aux porteurs de projets dans le secteur sportif et de loisirs actifs.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"222:1-222:245;29572-29816\">Enfin, le <strong>cr\u00e9dit-bail ou leasing<\/strong> sur les \u00e9quipements sportifs est une option souvent utilis\u00e9e dans le fitness pour \u00e9taler le co\u00fbt des machines, particuli\u00e8rement co\u00fbteuses, tout en pr\u00e9servant la tr\u00e9sorerie de l&rsquo;unit\u00e9 en phase de d\u00e9marrage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a21ccf7 e-flex e-con-boxed e-con e-parent\" data-id=\"a21ccf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f961de e-con-full e-flex e-con e-child\" data-id=\"2f961de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c337549 e-con-full e-flex e-con e-child\" data-id=\"c337549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43762d elementor-widget elementor-widget-spacer\" data-id=\"a43762d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e06f2 elementor-widget elementor-widget-heading\" data-id=\"89e06f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retrouvez nos articles sur des sujets similaires !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02864bb e-con-full e-flex e-con e-child\" data-id=\"02864bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4048ac8 e-grid e-con-full e-con e-child\" data-id=\"4048ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b3ee7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"80b3ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/tout-savoir-sur-le-dip-en-franchise\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2026\/02\/zh4fuyiaczy-1024x683.jpg);\" role=\"img\" aria-label=\"DIP\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTout savoir sur le Document d'Information Pr\u00e9contractuel (DIP)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tLire l'article !\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa44a6 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"0fa44a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/choisir-expert-comptable-franchise\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2026\/02\/oqmzwnd3thu-1024x684.jpg);\" role=\"img\" aria-label=\"Expert comptable en franchise - Epsimas\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tChoisir son expert comptable en franchise\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tLire l'article !\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604086e e-flex e-con-boxed e-con e-parent\" data-id=\"604086e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffced elementor-widget elementor-widget-spacer\" data-id=\"ecffced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter, afin d&rsquo;\u00e9changer sur vos projets !<\/p><p>Vous pouvez nous laisser vos coordonn\u00e9es via le <a href=\"https:\/\/epsimas.com\/structuration-franchise\/\">formulaire de contact<\/a>, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to create a franchise network in five steps? The harmonious development of a franchise network relies on its concept, ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40658","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancer sa franchise de salles de sport - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/launch-a-gym-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancer sa franchise de salles de sport - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/launch-a-gym-franchise\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T12:43:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T12:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Epsimas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Epsimas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/\"},\"author\":{\"name\":\"Epsimas\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/5812515d8cc1d723c5ebdc6545a09a55\"},\"headline\":\"Lancer sa franchise de salles de sport\",\"datePublished\":\"2026-06-12T12:43:44+00:00\",\"dateModified\":\"2026-06-12T12:46:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/\"},\"wordCount\":4416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/wvdydxdzkhs-1024x683.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/\",\"name\":\"Lancer sa franchise de salles de sport - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/wvdydxdzkhs-1024x683.jpg\",\"datePublished\":\"2026-06-12T12:43:44+00:00\",\"dateModified\":\"2026-06-12T12:46:10+00:00\",\"description\":\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/wvdydxdzkhs-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/wvdydxdzkhs-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-de-salles-de-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lancer sa franchise de salles de sport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/5812515d8cc1d723c5ebdc6545a09a55\",\"name\":\"Epsimas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"caption\":\"Epsimas\"},\"sameAs\":[\"https:\\\/\\\/epsimas.com\"],\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/epsimas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lancer sa franchise de salles de sport - EPSIMAS","description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/launch-a-gym-franchise\/","og_locale":"en_US","og_type":"article","og_title":"Lancer sa franchise de salles de sport - EPSIMAS","og_description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...","og_url":"https:\/\/epsimas.com\/en\/launch-a-gym-franchise\/","og_site_name":"EPSIMAS","article_published_time":"2026-06-12T12:43:44+00:00","article_modified_time":"2026-06-12T12:46:10+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs.jpg","type":"image\/jpeg"}],"author":"Epsimas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Epsimas","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/"},"author":{"name":"Epsimas","@id":"https:\/\/epsimas.com\/#\/schema\/person\/5812515d8cc1d723c5ebdc6545a09a55"},"headline":"Lancer sa franchise de salles de sport","datePublished":"2026-06-12T12:43:44+00:00","dateModified":"2026-06-12T12:46:10+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/"},"wordCount":4416,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/","url":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/","name":"Lancer sa franchise de salles de sport - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg","datePublished":"2026-06-12T12:43:44+00:00","dateModified":"2026-06-12T12:46:10+00:00","description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise de salles de sport, et vous demandez comment vous y prendre ? Cet article ...","breadcrumb":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/wvdydxdzkhs-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-de-salles-de-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Lancer sa franchise de salles de sport"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/5812515d8cc1d723c5ebdc6545a09a55","name":"Epsimas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","caption":"Epsimas"},"sameAs":["https:\/\/epsimas.com"],"url":"https:\/\/epsimas.com\/en\/author\/epsimas\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=40658"}],"version-history":[{"count":21,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40658\/revisions"}],"predecessor-version":[{"id":40684,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40658\/revisions\/40684"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=40658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=40658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=40658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}