{"id":40641,"date":"2026-06-10T12:07:34","date_gmt":"2026-06-10T10:07:34","guid":{"rendered":"https:\/\/epsimas.com\/?p=40641"},"modified":"2026-06-16T10:40:58","modified_gmt":"2026-06-16T08:40:58","slug":"lancer-sa-franchise-dinstituts-de-beaute","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/lancer-sa-franchise-dinstituts-de-beaute\/","title":{"rendered":"Launch a beauty salon franchise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40641\" class=\"elementor elementor-40641\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a8076 elementor-widget elementor-widget-spacer\" data-id=\"27a8076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Se lancer en franchise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sur le march\u00e9 des instituts de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45e6b elementor-widget elementor-widget-spacer\" data-id=\"9a45e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Echangez avec un expert en franchise !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Introduction<\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">Le secteur des instituts de beaut\u00e9 est l&rsquo;un des rares march\u00e9s \u00e0 combiner une demande structurellement forte, une croissance r\u00e9guli\u00e8re et un ancrage de proximit\u00e9 profond dans le tissu \u00e9conomique fran\u00e7ais. Pour un entrepreneur souhaitant se d\u00e9velopper au-del\u00e0 de son premier \u00e9tablissement, la franchise repr\u00e9sente souvent le levier le plus solide pour acc\u00e9l\u00e9rer son expansion tout en capitalisant sur un savoir-faire \u00e9prouv\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais passer du statut d&rsquo;esth\u00e9ticien ind\u00e9pendant \u00e0 celui de franchiseur est une transformation radicale. Elle implique de ma\u00eetriser des enjeux strat\u00e9giques, juridiques, comptables et financiers qui d\u00e9passent largement le cadre de la gestion quotidienne d&rsquo;un salon de beaut\u00e9. Cet article vous propose un guide complet pour aborder cette transition avec m\u00e9thode.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69e9f9d e-grid e-con-full e-con e-child\" data-id=\"69e9f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb0908 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8cb0908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/chat.openai.com\/?q=Tu%20es%20un%20assistant%20sp%C3%A9cialis%C3%A9%20dans%20la%20synth%C3%A8se%20de%20contenus%20%C3%A9ditoriaux%20complexes.%20Ta%20mission%20est%20de%20r%C3%A9sumer%20fid%C3%A8lement%20le%20texte%20fourni%2C%20sans%20en%20modifier%20le%20sens%2C%20sans%20interpr%C3%A9tation%20personnelle%2C%20sans%20ajout%20d%E2%80%99informations%20ext%C3%A9rieures.%20Ton%20objectif%20est%20de%20produire%20une%20synth%C3%A8se%20claire%2C%20structur%C3%A9e%2C%20tenant%20sur%20une%20page%20A4%2C%20destin%C3%A9e%20%C3%A0%20une%20compr%C3%A9hension%20rapide.%20Attention%2C%20tu%20ne%20dois%20en%20aucun%20cas%20r%C3%A9interpr%C3%A9ter%20les%20propos%20de%20l%E2%80%99auteur%2C%20ni%20en%20d%C3%A9former%20les%20nuances%2C%20les%20chiffres%20et%20les%20conclusions.%20N%E2%80%99ajoute%20aucune%20information%20qui%20ne%20figure%20pas%20explicitement%20dans%20le%20texte%2C%20et%20ne%20fais%20aucune%20extrapolation%2C%20opinion%20ou%20recommandation.%20Il%20est%20attendu%20de%20toi%20la%20m%C3%A9thodologie%20suivante%20%3A%201%2F%20Identifier%20les%20id%C3%A9es%20principales%20et%20les%20arguments%20cl%C3%A9s%202%2F%20Supprimer%20les%20redondances%2C%20exemples%20secondaires%20et%20digressions%203%2F%20Conserver%20la%20logique%20et%20la%20structure%20intellectuelle%20du%20texte%20original%204%2F%20Reformuler%20uniquement%20pour%20raccourcir%2C%20jamais%20pour%20modifier%20le%20fond%20Le%20format%20du%20r%C3%A9sum%C3%A9%20doit%20inclure%20un%20titre%20clair%20et%20fid%C3%A8le%20au%20sujet%2C%20une%20introduction%20(2%20%C3%A0%203%20phrases)%2C%20un%20corps%20de%20texte%20structur%C3%A9%20en%20paragraphes%20courts%20ou%20en%20liste%2C%20et%20une%20conclusion%20synth%C3%A9tique.%20Quant%20au%20style%20r%C3%A9dactionnel%2C%20le%20ton%20attendu%20doit%20%C3%AAtre%20neutre%2C%20factuel%20et%20professionnel.%20Longueur%20maximale%20%3A%20%C3%A9quivalent%20d%E2%80%99une%20page%20A4.%20Voici%20le%20lien%20de%20l%27article%20%C3%A0%20synth%C3%A9tiser%20%3A%20https%3A%2F%2Fepsimas.com%2Flancer-sa-franchise-dinstituts-de-beaute%2F\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9sumer avec ChatGPT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4299672 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4299672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/claude.ai\/new?q=Tu%20es%20un%20assistant%20sp%C3%A9cialis%C3%A9%20dans%20la%20synth%C3%A8se%20de%20contenus%20%C3%A9ditoriaux%20complexes.%20Ta%20mission%20est%20de%20r%C3%A9sumer%20fid%C3%A8lement%20le%20texte%20fourni%2C%20sans%20en%20modifier%20le%20sens%2C%20sans%20interpr%C3%A9tation%20personnelle%2C%20sans%20ajout%20d%E2%80%99informations%20ext%C3%A9rieures.%20Ton%20objectif%20est%20de%20produire%20une%20synth%C3%A8se%20claire%2C%20structur%C3%A9e%2C%20tenant%20sur%20une%20page%20A4%2C%20destin%C3%A9e%20%C3%A0%20une%20compr%C3%A9hension%20rapide.%20Attention%2C%20tu%20ne%20dois%20en%20aucun%20cas%20r%C3%A9interpr%C3%A9ter%20les%20propos%20de%20l%E2%80%99auteur%2C%20ni%20en%20d%C3%A9former%20les%20nuances%2C%20les%20chiffres%20et%20les%20conclusions.%20N%E2%80%99ajoute%20aucune%20information%20qui%20ne%20figure%20pas%20explicitement%20dans%20le%20texte%2C%20et%20ne%20fais%20aucune%20extrapolation%2C%20opinion%20ou%20recommandation.%20Il%20est%20attendu%20de%20toi%20la%20m%C3%A9thodologie%20suivante%20%3A%201%2F%20Identifier%20les%20id%C3%A9es%20principales%20et%20les%20arguments%20cl%C3%A9s%202%2F%20Supprimer%20les%20redondances%2C%20exemples%20secondaires%20et%20digressions%203%2F%20Conserver%20la%20logique%20et%20la%20structure%20intellectuelle%20du%20texte%20original%204%2F%20Reformuler%20uniquement%20pour%20raccourcir%2C%20jamais%20pour%20modifier%20le%20fond%20Le%20format%20du%20r%C3%A9sum%C3%A9%20doit%20inclure%20un%20titre%20clair%20et%20fid%C3%A8le%20au%20sujet%2C%20une%20introduction%20(2%20%C3%A0%203%20phrases)%2C%20un%20corps%20de%20texte%20structur%C3%A9%20en%20paragraphes%20courts%20ou%20en%20liste%2C%20et%20une%20conclusion%20synth%C3%A9tique.%20Quant%20au%20style%20r%C3%A9dactionnel%2C%20le%20ton%20attendu%20doit%20%C3%AAtre%20neutre%2C%20factuel%20et%20professionnel.%20Longueur%20maximale%20%3A%20%C3%A9quivalent%20d%E2%80%99une%20page%20A4.%20Voici%20le%20lien%20de%20l%27article%20%C3%A0%20synth%C3%A9tiser%20%3A%20https%3A%2F%2Fepsimas.com%2Flancer-sa-franchise-dinstituts-de-beaute%2F\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9sumer avec Claude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sommaire<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-pie\" viewBox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Le march\u00e9 des soins de beaut\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. La structuration du r\u00e9seau<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm64 236c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-64c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-72v8c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12zm96-114.1v6.1H256V0h6.1c6.4 0 12.5 2.5 17 7l97.9 98c4.5 4.5 7 10.6 7 16.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Le cadre juridique de la franchise<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pen-nib\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M136.6 138.79a64.003 64.003 0 0 0-43.31 41.35L0 460l14.69 14.69L164.8 324.58c-2.99-6.26-4.8-13.18-4.8-20.58 0-26.51 21.49-48 48-48s48 21.49 48 48-21.49 48-48 48c-7.4 0-14.32-1.81-20.58-4.8L37.31 497.31 52 512l279.86-93.29a64.003 64.003 0 0 0 41.35-43.31L416 224 288 96l-151.4 42.79zm361.34-64.62l-60.11-60.11c-18.75-18.75-49.16-18.75-67.91 0l-56.55 56.55 128.02 128.02 56.55-56.55c18.75-18.75 18.75-49.15 0-67.91z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Le choix de l'expert-comptable<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-money-bill-alt\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 144c-53.02 0-96 50.14-96 112 0 61.85 42.98 112 96 112 53 0 96-50.13 96-112 0-61.86-42.98-112-96-112zm40 168c0 4.42-3.58 8-8 8h-64c-4.42 0-8-3.58-8-8v-16c0-4.42 3.58-8 8-8h16v-55.44l-.47.31a7.992 7.992 0 0 1-11.09-2.22l-8.88-13.31a7.992 7.992 0 0 1 2.22-11.09l15.33-10.22a23.99 23.99 0 0 1 13.31-4.03H328c4.42 0 8 3.58 8 8v88h16c4.42 0 8 3.58 8 8v16zM608 64H32C14.33 64 0 78.33 0 96v320c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V96c0-17.67-14.33-32-32-32zm-16 272c-35.35 0-64 28.65-64 64H112c0-35.35-28.65-64-64-64V176c35.35 0 64-28.65 64-64h416c0 35.35 28.65 64 64 64v160z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Le financement du projet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg\" class=\"attachment-large size-large wp-image-40646\" alt=\"Instituts de beaut\u00e9\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f0164 e-flex e-con-boxed e-con e-parent\" data-id=\"37f0164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d34ae elementor-widget elementor-widget-spacer\" data-id=\"c7d34ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Le march\u00e9 des instituts de beaut\u00e9 en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant d&rsquo;envisager tout d\u00e9veloppement en franchise, la connaissance approfondie du march\u00e9 sur lequel on op\u00e8re est une condition non n\u00e9gociable. Voici l&rsquo;\u00e9tat du march\u00e9 de l&rsquo;esth\u00e9tique et des soins de beaut\u00e9, en France, tel qu&rsquo;il se pr\u00e9sente en 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2dd4e8d e-flex e-con-boxed e-con e-parent\" data-id=\"2dd4e8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f59fdf elementor-widget elementor-widget-heading\" data-id=\"2f59fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.1 Les chiffres cl\u00e9s<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd00b17 e-flex e-con-boxed e-con e-parent\" data-id=\"fd00b17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a721b58 elementor-widget elementor-widget-text-editor\" data-id=\"a721b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 des instituts de beaut\u00e9 affiche une solidit\u00e9 \u00e9conomique remarquable. Son chiffre d&rsquo;affaires est estim\u00e9 \u00e0 <\/span><b>2,87 milliards d&rsquo;euros en 2025<\/b><span style=\"font-weight: 400;\">, en progression de 4,38 % sur un an. Les projections demeurent favorables, avec une croissance annuelle anticip\u00e9e d&rsquo;environ <\/span><b>4 % par an jusqu&rsquo;en 2030<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La France d\u00e9nombre aujourd&rsquo;hui <\/span><b>116 944 \u00e9tablissements actifs<\/b><span style=\"font-weight: 400;\"> enregistr\u00e9s sous le code NAF 96.02B. Le paysage entrepreneurial se caract\u00e9rise par une forte atomisation : 9 nouveaux entrants sur 10 choisissent le r\u00e9gime de la micro-entreprise pour d\u00e9marrer leur activit\u00e9, traduisant la pr\u00e9dominance de structures sans salari\u00e9 et \u00e0 faibles charges fixes.<\/span><\/p><p><span style=\"font-weight: 400;\">La consommation de services esth\u00e9tiques est intimement li\u00e9e \u00e0 la qu\u00eate de bien-\u00eatre. En 2024, <\/span><b>64 % des Fran\u00e7ais<\/b><span style=\"font-weight: 400;\"> consid\u00e8rent la recherche du mieux-\u00eatre comme le principal moteur de leurs d\u00e9penses beaut\u00e9, et les Fran\u00e7ais consacrent en moyenne <\/span><b>8,8 heures par semaine<\/b><span style=\"font-weight: 400;\"> \u00e0 leurs routines de soins et \u00e0 leur \u00e9panouissement personnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aff783e e-flex e-con-boxed e-con e-parent\" data-id=\"aff783e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f0b2b elementor-widget elementor-widget-heading\" data-id=\"f7f0b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.2 Le profil des consommateurs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba49a2e e-flex e-con-boxed e-con e-parent\" data-id=\"ba49a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed65457 elementor-widget elementor-widget-text-editor\" data-id=\"ed65457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La client\u00e8le des instituts de beaut\u00e9 conna\u00eet une mutation sociographique profonde. Si les femmes constituent historiquement <\/span><b>85 % du march\u00e9<\/b><span style=\"font-weight: 400;\">, la client\u00e8le masculine progresse et affiche un panier moyen sup\u00e9rieur : entre <\/span><b>51 et 100 euros par visite<\/b><span style=\"font-weight: 400;\"> pour les hommes, contre <\/span><b>26 \u00e0 50 euros<\/b><span style=\"font-weight: 400;\"> pour les femmes. Cette cible masculine recherche en priorit\u00e9 des prestations techniques (\u00e9pilation laser, massages de r\u00e9cup\u00e9ration, soins anti-\u00e2ge) qui repr\u00e9sentent une opportunit\u00e9 de mont\u00e9e en gamme pour les r\u00e9seaux.<\/span><\/p><p><span style=\"font-weight: 400;\">Les jeunes g\u00e9n\u00e9rations (15-24 ans) d\u00e9pensent en moyenne <\/span><b>190 euros par an<\/b><span style=\"font-weight: 400;\"> en prestations et produits, port\u00e9es par les tendances des r\u00e9seaux sociaux et l&rsquo;attrait pour les concepts hybrides. \u00c0 l&rsquo;autre extr\u00e9mit\u00e9 du spectre, les pr\u00e9-seniors constituent un levier de croissance strat\u00e9gique : en qu\u00eate de solutions de \u00ab mieux vieillir \u00bb, ils pl\u00e9biscitent les technologies non invasives et les protocoles personnalis\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">La motivation premi\u00e8re de fr\u00e9quentation reste la <\/span><b>d\u00e9tente et la relaxation<\/b><span style=\"font-weight: 400;\"> pour 73 % des clients. Par ailleurs, l&rsquo;esth\u00e9tique \u00e0 domicile s\u00e9duit une cible urbaine et active : ce segment repr\u00e9sente pr\u00e8s de <\/span><b>47 % des parts du march\u00e9 total<\/b><span style=\"font-weight: 400;\">, prouvant que la commodit\u00e9 est devenue un crit\u00e8re de choix aussi important que l&rsquo;expertise technique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a7bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"32a7bc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce69b7 elementor-widget elementor-widget-heading\" data-id=\"8ce69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1.3 La structure concurrentielle<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc620e7 e-flex e-con-boxed e-con e-parent\" data-id=\"bc620e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa9973 elementor-widget elementor-widget-text-editor\" data-id=\"2aa9973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 s&rsquo;articule autour de trois mod\u00e8les \u00e9conomiques dominants qui se partagent le territoire de mani\u00e8re compl\u00e9mentaire.<\/span><\/p>\n<p><b>Les instituts ind\u00e9pendants<\/b><span style=\"font-weight: 400;\"> forment le socle du m\u00e9tier. Ils capitalisent sur la proximit\u00e9 g\u00e9ographique, une relation client ultra-personnalis\u00e9e et une expertise artisanale, et sont souvent les premiers \u00e0 adopter des niches ou des protocoles manuels tr\u00e8s sp\u00e9cifiques.<\/span><\/p>\n<p><b>Les r\u00e9seaux de franchises et cha\u00eenes nationales<\/b><span style=\"font-weight: 400;\"> (type <a href=\"https:\/\/bodyminute.com\/\">Body Minute<\/a>, <a href=\"https:\/\/www.yves-rocher.fr\/\">Yves Rocher<\/a> ou <a href=\"https:\/\/www.guinot.com\/fr\/fr\/\">Guinot<\/a>) structurent le secteur par une industrialisation des services. Ils attirent une client\u00e8le urbaine gr\u00e2ce \u00e0 des prix comp\u00e9titifs, des abonnements sans engagement et des protocoles standardis\u00e9s. Leur puissance marketing leur permet d&rsquo;imposer les nouvelles normes technologiques.<\/span><\/p>\n<p><b>L&rsquo;esth\u00e9tique \u00e0 domicile<\/b><span style=\"font-weight: 400;\"> conna\u00eet un essor sans pr\u00e9c\u00e9dent, port\u00e9e par le statut de micro-entrepreneur. Elle supprime les contraintes de d\u00e9placement et les charges fixes d&rsquo;un local commercial, permettant de couvrir des territoires tr\u00e8s vari\u00e9s, des centres-villes satur\u00e9s aux zones rurales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;hyper-sp\u00e9cialisation devient le nouveau facteur cl\u00e9 de diff\u00e9renciation. Bars \u00e0 ongles, bars \u00e0 sourcils, centres d\u00e9di\u00e9s \u00e0 la d\u00e9pilation haute technologie : de nombreux \u00e9tablissements d\u00e9laissent la polyvalence traditionnelle pour se concentrer sur un segment unique, optimisant ainsi leurs co\u00fbts op\u00e9rationnels et la rentabilit\u00e9 de chaque cabine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba3987 e-flex e-con-boxed e-con e-parent\" data-id=\"4ba3987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20e5824 e-con-full e-flex e-con e-child\" data-id=\"20e5824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646c5ee elementor-widget elementor-widget-spacer\" data-id=\"646c5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55940f elementor-widget elementor-widget-heading\" data-id=\"c55940f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus sur le march\u00e9 des soins de beaut\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9039a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e9039a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/etude-de-marche-des-instituts-de-beaute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retrouvez notre article complet sur le sujet ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. La structuration d'un r\u00e9seau d'instituts de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le passage du statut d&rsquo;ind\u00e9pendant \u00e0 celui de franchiseur est un changement structurel qui exige bien plus qu&rsquo;un simple succ\u00e8s commercial. La gestion d&rsquo;un salon de beaut\u00e9 est un m\u00e9tier tr\u00e8s diff\u00e9rent du pilotage d&rsquo;un r\u00e9seau de franchise de plusieurs instituts. Et avant toute chose, il est n\u00e9cessaire de construire des bases solides.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Voici les \u00e9tapes fondatrices d&rsquo;un r\u00e9seau durable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fee84b7 e-flex e-con-boxed e-con e-parent\" data-id=\"fee84b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2c15 elementor-widget elementor-widget-heading\" data-id=\"72d2c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.1 Valider la franchisabilit\u00e9 de son concept<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ae4d14 e-flex e-con-boxed e-con e-parent\" data-id=\"5ae4d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f61b9 elementor-widget elementor-widget-text-editor\" data-id=\"d2f61b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant de construire un r\u00e9seau d&rsquo;instituts de beaut\u00e9, une question fondamentale s&rsquo;impose : mon concept est-il r\u00e9ellement franchisable ? Cette \u00e9tape est souvent sous-estim\u00e9e, alors qu&rsquo;elle conditionne l&rsquo;ensemble de la d\u00e9marche.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Un concept franchisable repose sur trois piliers : <\/span><b>l&rsquo;originalit\u00e9<\/b><span style=\"font-weight: 400;\"> (un positionnement clair et des \u00e9l\u00e9ments distinctifs), <\/span><b>la rentabilit\u00e9<\/b><span style=\"font-weight: 400;\"> (un mod\u00e8le \u00e9conomique capable de r\u00e9mun\u00e9rer le franchis\u00e9 tout en couvrant les redevances) et <\/span><b>la reproductibilit\u00e9<\/b><span style=\"font-weight: 400;\"> (un succ\u00e8s fond\u00e9 sur des process transf\u00e9rables, et non sur des facteurs difficilement duplicables comme un r\u00e9seau personnel ou une localisation exceptionnelle).<\/span><\/p><p><span style=\"font-weight: 400;\">La validation locale ne suffit pas. Une <\/span><b>\u00e9tude de march\u00e9 nationale<\/b><span style=\"font-weight: 400;\"> est indispensable pour s&rsquo;assurer que la demande existe bien au-del\u00e0 de la zone de chalandise initiale. Cette \u00e9tude doit couvrir le potentiel du march\u00e9, la nature de la demande (saisonnalit\u00e9, fr\u00e9quence d&rsquo;achat, taux de p\u00e9n\u00e9tration) et l&rsquo;analyse des r\u00e9seaux concurrents d\u00e9j\u00e0 en place, y compris dans la perspective du recrutement de futurs franchis\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est \u00e9galement fortement recommand\u00e9 de tester le concept sur <\/span><b>au moins deux unit\u00e9s pilotes<\/b><span style=\"font-weight: 400;\">, implant\u00e9es dans des contextes diff\u00e9rents. Un test sur une dur\u00e9e minimale de <\/span><b>24 mois<\/b><span style=\"font-weight: 400;\"> permet de mesurer la saisonnalit\u00e9, la fid\u00e9lisation client et la rentabilit\u00e9 r\u00e9elle. L&rsquo;unit\u00e9 pilote affine le manuel op\u00e9ratoire, valide le mod\u00e8le et cr\u00e9dibilise le discours aupr\u00e8s des candidats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a178d e-flex e-con-boxed e-con e-parent\" data-id=\"61a178d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a95ba elementor-widget elementor-widget-heading\" data-id=\"68a95ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.2 Structurer le mod\u00e8le \u00e9conomique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e543148 e-flex e-con-boxed e-con e-parent\" data-id=\"e543148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb59f1 elementor-widget elementor-widget-text-editor\" data-id=\"ecb59f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois la franchisabilit\u00e9 valid\u00e9e, il faut construire la colonne vert\u00e9brale financi\u00e8re du r\u00e9seau. Un mod\u00e8le mal calibr\u00e9 (des redevances trop \u00e9lev\u00e9es, un investissement initial sous-estim\u00e9) peut d\u00e9courager les candidats s\u00e9rieux et fragiliser l&rsquo;ensemble de la structure.<\/span><\/p><p><span style=\"font-weight: 400;\">La premi\u00e8re d\u00e9cision strat\u00e9gique concerne le <\/span><b>format du r\u00e9seau<\/b><span style=\"font-weight: 400;\"> : franchise traditionnelle (le mod\u00e8le le plus r\u00e9pandu, offrant un fort contr\u00f4le sur les standards), licence de marque (formule plus souple, sans accompagnement structur\u00e9), ou commission-affiliation (risque financier moindre, marges r\u00e9duites). Ce choix doit id\u00e9alement \u00eatre arr\u00eat\u00e9 avec l&rsquo;appui d&rsquo;un avocat sp\u00e9cialis\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">EPSIMAS recommande en ce sens Ma\u00eetre <a href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">Charles METEAUT<\/a>, avocat au barreau de Paris et expert en structuration juridique des r\u00e9seaux de distribution.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La deuxi\u00e8me \u00e9tape consiste \u00e0 <\/span><b>mod\u00e9liser la performance financi\u00e8re cible<\/b><span style=\"font-weight: 400;\"> d&rsquo;une unit\u00e9 franchis\u00e9e : chiffre d&rsquo;affaires moyen r\u00e9aliste en phase de lancement puis en r\u00e9gime de croisi\u00e8re, charges compl\u00e8tes du franchis\u00e9 (loyer, masse salariale, marchandises, redevances), exc\u00e9dent brut d&rsquo;exploitation (EBE) pr\u00e9visionnel et retour sur investissement. Un d\u00e9lai de retour sur investissement compris entre <\/span><b>3 et 5 ans<\/b><span style=\"font-weight: 400;\"> est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme acceptable dans la franchise. Cette \u00e9tape doit id\u00e9alement \u00eatre r\u00e9alis\u00e9e \u00e0 l&rsquo;aide d&rsquo;un expert-comptable, habitu\u00e9 aux enjeux des r\u00e9seaux de franchise.<\/span><\/p><p>EPSIMAS recommande en ce sens <a href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">l<\/a>e <a href=\"https:\/\/www.cabinetodilepetit.com\/\">cabinet d&rsquo;Odile PETIT<\/a>, e<span style=\"text-align: center; font-size: 1rem;\">xpert-comptable et commissaire aux comptes sp\u00e9cialis\u00e9e dans l\u2019accompagnement des franchises depuis plus de 20 ans.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, il convient de <\/span><b>fixer les param\u00e8tres financiers<\/b><span style=\"font-weight: 400;\"> du r\u00e9seau :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le <\/span><b>droit d&rsquo;entr\u00e9e<\/b><span style=\"font-weight: 400;\"> (redevance initiale forfaitaire), qui r\u00e9mun\u00e8re la mise \u00e0 disposition du savoir-faire, de la marque et de la formation initiale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les <\/span><b>redevances d&rsquo;exploitation<\/b><span style=\"font-weight: 400;\"> (royalties), calcul\u00e9es en pourcentage du chiffre d&rsquo;affaires hors taxes, qui financent l&rsquo;accompagnement continu et l&rsquo;animation du r\u00e9seau.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La <\/span><b>redevance publicitaire<\/b><span style=\"font-weight: 400;\">, distincte des royalties, qui alimente un fonds commun d\u00e9di\u00e9 aux actions marketing nationales.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9ae42 e-flex e-con-boxed e-con e-parent\" data-id=\"5d9ae42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef98bc3 elementor-widget elementor-widget-heading\" data-id=\"ef98bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2.3 Formaliser le savoir-faire transmissible<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c501a9d e-flex e-con-boxed e-con e-parent\" data-id=\"c501a9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8911a2 elementor-widget elementor-widget-text-editor\" data-id=\"a8911a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Disposer d&rsquo;un concept rentable ne suffit pas si l&rsquo;on est incapable de le transmettre. Formaliser son savoir-faire, c&rsquo;est transformer une expertise souvent intuitive en un syst\u00e8me structur\u00e9 et reproductible par un tiers.<\/span><\/p><p><span style=\"font-weight: 400;\">Le <\/span><b>manuel op\u00e9ratoire<\/b><span style=\"font-weight: 400;\"> est le document central de toute franchise. Il consigne l&rsquo;int\u00e9gralit\u00e9 du savoir-faire transmis : m\u00e9thodes de travail, standards de qualit\u00e9, proc\u00e9dures op\u00e9rationnelles, r\u00e8gles d&rsquo;utilisation de la marque, politique commerciale, gestion quotidienne. Ce n&rsquo;est pas un document juridique, mais un guide pratique illustr\u00e9 de sch\u00e9mas, de photos et de check-lists, con\u00e7u pour \u00eatre consult\u00e9 au quotidien. Il doit \u00eatre r\u00e9guli\u00e8rement mis \u00e0 jour pour rester pertinent.<\/span><\/p><p><span style=\"font-weight: 400;\">La <\/span><b>protection de la marque<\/b><span style=\"font-weight: 400;\"> est une \u00e9tape incontournable. Le d\u00e9p\u00f4t \u00e0 l&rsquo;INPI (Institut National de la Propri\u00e9t\u00e9 Industrielle) doit intervenir avant tout d\u00e9ploiement, dans les bonnes classes et, le cas \u00e9ch\u00e9ant, dans les pays vis\u00e9s si une expansion internationale est envisag\u00e9e. Un avocat sp\u00e9cialis\u00e9 en propri\u00e9t\u00e9 intellectuelle peut aider \u00e0 cartographier l&rsquo;ensemble des actifs \u00e0 prot\u00e9ger.<\/span><\/p><p><span style=\"font-weight: 400;\">Le <\/span><b>programme de formation initiale<\/b><span style=\"font-weight: 400;\"> des franchis\u00e9s doit permettre une autonomie compl\u00e8te d\u00e8s le premier jour d&rsquo;exploitation. Il combine g\u00e9n\u00e9ralement formation th\u00e9orique au si\u00e8ge et immersion pratique en unit\u00e9 pilote, sur une dur\u00e9e de plusieurs semaines. Des \u00e9valuations pratiques permettent de valider les acquis et d&rsquo;identifier les points \u00e0 renforcer avant l&rsquo;ouverture. Cette p\u00e9riode pose \u00e9galement les bases de la relation de confiance franchiseur-franchis\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez de cr\u00e9er votre propre franchise de beaut\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u00e9curisez le lancement de votre r\u00e9seau !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Le cadre juridique pour une franchise des soins de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le mod\u00e8le de la franchise suit des r\u00e8gles strictes. Ainsi, il est primordial d&rsquo;\u00eatre accompagn\u00e9 dans la construction de la structure juridique, de votre r\u00e9seau de salons de beaut\u00e9.\u00a0<\/p><p>Pour cela,\u00a0<span style=\"font-size: 1rem; color: #333333;\">Ma\u00eetre <\/span><a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">Charles METEAUT<\/a><span style=\"font-size: 1rem; color: #333333;\">, avocat au barreau de Paris et expert en structuration juridique des r\u00e9seaux de distribution peut vous aider.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f0fed1 e-flex e-con-boxed e-con e-parent\" data-id=\"8f0fed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636adc6 elementor-widget elementor-widget-heading\" data-id=\"636adc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.1 Le Document d'Information Pr\u00e9contractuel (DIP)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c736b7f e-flex e-con-boxed e-con e-parent\" data-id=\"c736b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f70130 elementor-widget elementor-widget-text-editor\" data-id=\"8f70130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le DIP est le premier acte juridique structurant de la relation franchiseur-franchis\u00e9. Impos\u00e9 par la <\/span><b>loi Doubin<\/b><span style=\"font-weight: 400;\">, codifi\u00e9e \u00e0 l&rsquo;article L.330-3 du Code de commerce, il doit \u00eatre remis \u00e0 tout candidat <\/span><b>au moins 20 jours avant la signature d&rsquo;un contrat<\/b><span style=\"font-weight: 400;\"> ou le versement de tout engagement financier. Ce d\u00e9lai incompressible n&rsquo;est pas une contrainte arbitraire : il mat\u00e9rialise l&rsquo;obligation d&rsquo;information loyale pesant sur tout franchiseur. Son non-respect peut entra\u00eener la <\/span><b>nullit\u00e9 du contrat<\/b><span style=\"font-weight: 400;\"> et engager la responsabilit\u00e9 civile du franchiseur.<\/span><\/p><p><span style=\"font-weight: 400;\">Le DIP a un double enjeu : l\u00e9gal d&rsquo;une part (assurer l&rsquo;information sinc\u00e8re du candidat), commercial d&rsquo;autre part (d\u00e9montrer le s\u00e9rieux et la ma\u00eetrise du r\u00e9seau). Un document structur\u00e9, rigoureux et actualis\u00e9 est un signal fort de professionnalisme. \u00c0 l&rsquo;inverse, un DIP g\u00e9n\u00e9rique ou insuffisamment document\u00e9 constitue un signal n\u00e9gatif pour les candidats s\u00e9rieux et un \u00e9l\u00e9ment \u00e0 charge en cas de contentieux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4030216 e-con-full e-flex e-con e-child\" data-id=\"4030216\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7af5253 e-con-full e-flex e-con e-child\" data-id=\"7af5253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7544437 elementor-widget elementor-widget-heading\" data-id=\"7544437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus sur le DIP ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fed1a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"51fed1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/tout-savoir-sur-le-dip-en-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retrouvez notre article complet sur le sujet ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0563b e-flex e-con-boxed e-con e-parent\" data-id=\"dc0563b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ba846 elementor-widget elementor-widget-heading\" data-id=\"77ba846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.2 Le contrat de franchise d'un r\u00e9seau d'instituts de beaut\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2f5a1f e-flex e-con-boxed e-con e-parent\" data-id=\"c2f5a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eca1480 elementor-widget elementor-widget-text-editor\" data-id=\"eca1480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le contrat de franchise n&rsquo;est pas un contrat de prestation de services am\u00e9nag\u00e9. Il ob\u00e9it \u00e0 une logique propre, articul\u00e9e autour de trois piliers : la transmission d&rsquo;un savoir-faire r\u00e9el et substantiel, la mise \u00e0 disposition d&rsquo;une marque prot\u00e9g\u00e9e, et l&rsquo;assistance continue du franchiseur. L&rsquo;absence de l&rsquo;un de ces \u00e9l\u00e9ments peut remettre en cause la qualification m\u00eame de franchise, avec des cons\u00e9quences juridiques et fiscales importantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Sa r\u00e9daction doit imp\u00e9rativement \u00eatre confi\u00e9e \u00e0 un <\/span><b>avocat sp\u00e9cialis\u00e9 en droit de la franchise et de la distribution<\/b><span style=\"font-weight: 400;\">. Les clauses essentielles \u00e0 soigner incluent : la d\u00e9finition pr\u00e9cise du savoir-faire et des obligations de formation, les conditions d&rsquo;utilisation de la marque, les obligations de contr\u00f4le et d&rsquo;audit, les conditions financi\u00e8res (droits d&rsquo;entr\u00e9e, redevances, fonds publicitaire), les obligations d&rsquo;approvisionnement exclusif le cas \u00e9ch\u00e9ant, et les clauses de confidentialit\u00e9 et de non-concurrence.<\/span><\/p><p><span style=\"font-weight: 400;\">Un point de vigilance particulier doit \u00eatre apport\u00e9 aux <\/span><b>clauses de non-concurrence post-contractuelles<\/b><span style=\"font-weight: 400;\">. Leur validit\u00e9 est encadr\u00e9e : elles doivent \u00eatre limit\u00e9es dans le temps, dans l&rsquo;espace, et proportionn\u00e9es \u00e0 la protection des int\u00e9r\u00eats l\u00e9gitimes du franchiseur. Un contrat qui ignore ces bornes s&rsquo;expose \u00e0 une annulation judiciaire partielle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d79bb5c e-flex e-con-boxed e-con e-parent\" data-id=\"d79bb5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81defa6 elementor-widget elementor-widget-heading\" data-id=\"81defa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3.3 La zone d'exclusivit\u00e9 territoriale<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ad4e3 e-flex e-con-boxed e-con e-parent\" data-id=\"77ad4e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72ead8 elementor-widget elementor-widget-text-editor\" data-id=\"c72ead8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La zone d&rsquo;exclusivit\u00e9 territoriale est l&rsquo;un des sujets les plus strat\u00e9giques dans un r\u00e9seau de franchise. Elle d\u00e9termine le p\u00e9rim\u00e8tre g\u00e9ographique \u00e0 l&rsquo;int\u00e9rieur duquel le franchiseur s&rsquo;engage \u00e0 ne pas ouvrir d&rsquo;unit\u00e9 concurrente, ni directement ni via un autre franchis\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Sa d\u00e9limitation doit s&rsquo;appuyer sur des <\/span><b>donn\u00e9es objectives et document\u00e9es<\/b><span style=\"font-weight: 400;\"> : zone de chalandise observ\u00e9e sur les unit\u00e9s pilotes, densit\u00e9 de population, bassin d&#8217;emploi, flux de consommateurs, pr\u00e9sence de la concurrence. Une zone trop large verrouille des territoires sous-exploit\u00e9s ; une zone trop \u00e9troite p\u00e9nalise le franchis\u00e9 dans ses performances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez franchiser votre concept ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Faites appel \u00e0 des experts !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La dimension comptable pour une franchise de la beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix d&rsquo;un expert-comptable pour un r\u00e9seau de franchise est loin d&rsquo;\u00eatre anodin. Ce dernier est le premier partenaire d&rsquo;une entreprise, son premier conseiller. Mais tous les expert-comptable ne sont pas au fait de toutes les subtilit\u00e9s techniques et op\u00e9rationnelles du r\u00e9seau de franchise.\u00a0<\/p><p>Pour \u00e9viter toute surprise, EPSIMAS recommande <a href=\"https:\/\/www.linkedin.com\/in\/charles-meteaut-avocat\/\">l<\/a>e\u00a0<a href=\"https:\/\/www.cabinetodilepetit.com\/\">cabinet d&rsquo;Odile PETIT<\/a>, expert-comptable et commissaire aux comptes sp\u00e9cialis\u00e9e dans l\u2019accompagnement des franchises depuis plus de 20 ans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fd56b81 e-flex e-con-boxed e-con e-parent\" data-id=\"fd56b81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736ab95 elementor-widget elementor-widget-heading\" data-id=\"736ab95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.1 Les enjeux sp\u00e9cifiques de la comptabilit\u00e9 en franchise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa664f0 e-flex e-con-boxed e-con e-parent\" data-id=\"fa664f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae586a elementor-widget elementor-widget-text-editor\" data-id=\"eae586a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un r\u00e9seau de franchise n&rsquo;est pas un simple salon de beaut\u00e9. La relation tripartite entre franchiseur, franchis\u00e9s et partenaires financiers g\u00e9n\u00e8re des <\/span><b>sp\u00e9cificit\u00e9s comptables et juridiques<\/b><span style=\"font-weight: 400;\"> que tous les cabinets ne ma\u00eetrisent pas. Consolidation des donn\u00e9es du r\u00e9seau, accompagnement \u00e0 l&rsquo;ouverture de nouveaux points de vente, harmonisation des pratiques comptables entre les franchis\u00e9s : autant d&rsquo;enjeux qui n\u00e9cessitent une expertise pointue.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour le franchis\u00e9 comme pour le franchiseur, un expert-comptable peu familier des subtilit\u00e9s de la franchise peut rapidement constituer un handicap. Le traitement comptable des droits d&rsquo;entr\u00e9e et des redevances, la gestion des flux financiers entre franchiseur et franchis\u00e9s, les obligations sp\u00e9cifiques inh\u00e9rentes \u00e0 la relation contractuelle, sont tant de m\u00e9canismes qui demandent une ma\u00eetrise technique pr\u00e9cise. Des erreurs en apparence anodines peuvent avoir des cons\u00e9quences significatives sur votre rentabilit\u00e9 ou votre conformit\u00e9 fiscale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63474d2 e-flex e-con-boxed e-con e-parent\" data-id=\"63474d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee5514 elementor-widget elementor-widget-heading\" data-id=\"fee5514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4.2 La valeur ajout\u00e9e d'un sp\u00e9cialiste de la franchise<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e8ca13 e-flex e-con-boxed e-con e-parent\" data-id=\"1e8ca13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33de1dc elementor-widget elementor-widget-text-editor\" data-id=\"33de1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la technicit\u00e9, la valeur ajout\u00e9e d&rsquo;un cabinet sp\u00e9cialis\u00e9 r\u00e9side dans sa capacit\u00e9 \u00e0 adopter une <\/span><b>double lecture<\/b><span style=\"font-weight: 400;\"> : celle du franchis\u00e9, pour optimiser la gestion locale de chaque point de vente, et celle du franchiseur, pour assurer la coh\u00e9rence et la performance globale du r\u00e9seau.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette vision \u00e0 360\u00b0 est particuli\u00e8rement pr\u00e9cieuse lors des phases cl\u00e9s du d\u00e9veloppement : ouverture d&rsquo;un nouveau point de vente, entr\u00e9e d&rsquo;un investisseur, cession d&rsquo;un fonds de commerce. Un expert-comptable rompu aux enjeux de la franchise est \u00e9galement un <\/span><b>interlocuteur cr\u00e9dible face aux banques<\/b><span style=\"font-weight: 400;\"> : sa connaissance des ratios de performance propres au secteur et sa capacit\u00e9 \u00e0 produire des pr\u00e9visionnels solides constituent un atout d\u00e9cisif pour faciliter l&rsquo;acc\u00e8s au financement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc3d14a e-flex e-con-boxed e-con e-parent\" data-id=\"cc3d14a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecac4a9 e-con-full e-flex e-con e-child\" data-id=\"ecac4a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94fe6cc elementor-widget elementor-widget-spacer\" data-id=\"94fe6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb8fde elementor-widget elementor-widget-heading\" data-id=\"9fb8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez \u00e9changer sur votre concept ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c55aaf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8c55aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/structuration-franchise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez des experts !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2fd4b9 e-flex e-con-boxed e-con e-parent\" data-id=\"b2fd4b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58eb54a elementor-widget elementor-widget-spacer\" data-id=\"58eb54a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9970dde e-flex e-con-boxed e-con e-parent\" data-id=\"9970dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd255f elementor-widget elementor-widget-heading\" data-id=\"0fd255f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Le financement d'un r\u00e9seau d'instituts de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5249ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"5249ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cecc17e elementor-widget elementor-widget-text-editor\" data-id=\"cecc17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un r\u00e9seau de franchise, les besoins de financements sont multiples. Ils concernent \u00e0 la fois les franchis\u00e9s, et le franchiseur dans certains cas. La ma\u00eetrise de cet enjeu est un atout cl\u00e9 pour une enseigne de salons de beaut\u00e9. Des financements s\u00e9curis\u00e9s facilitent et acc\u00e9l\u00e8rent les ouvertures, et donc l&rsquo;expansion du r\u00e9seau.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En vue de s\u00e9curiser les demandes de financement, EPSIMAS recommande <a href=\"https:\/\/www.pretpro.fr\/\">Pretpro<\/a>, un r\u00e9seau de professionnels, s&rsquo;occupant de toutes les d\u00e9marches jusqu&rsquo;\u00e0 l&rsquo;obtention des fonds.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900af3d e-flex e-con-boxed e-con e-parent\" data-id=\"900af3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a57b62 elementor-widget elementor-widget-heading\" data-id=\"8a57b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.1 Les besoins \u00e0 financer pour vos franchis\u00e9s <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b2687 e-flex e-con-boxed e-con e-parent\" data-id=\"45b2687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5baf87 elementor-widget elementor-widget-text-editor\" data-id=\"a5baf87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Int\u00e9grer une franchise dans le secteur des instituts de beaut\u00e9 implique plusieurs cat\u00e9gories de d\u00e9penses qu&rsquo;il convient d&rsquo;identifier avec pr\u00e9cision avant de solliciter des partenaires financiers :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les <\/span><b>co\u00fbts d&rsquo;entr\u00e9e dans le r\u00e9seau<\/b><span style=\"font-weight: 400;\"> : droit d&rsquo;entr\u00e9e vers\u00e9 au franchiseur, qui r\u00e9mun\u00e8re l&rsquo;acc\u00e8s au savoir-faire, \u00e0 la marque et \u00e0 la formation initiale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les <\/span><b>investissements d&rsquo;am\u00e9nagement<\/b><span style=\"font-weight: 400;\"> du local : travaux, \u00e9quipements esth\u00e9tiques, mat\u00e9riel technologique, signal\u00e9tique enseigne, mobilier.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le <\/span><b>besoin en fonds de roulement<\/b><span style=\"font-weight: 400;\"> (BFR) : tr\u00e9sorerie n\u00e9cessaire pour couvrir les premiers mois d&rsquo;exploitation avant que l&rsquo;activit\u00e9 atteigne son rythme de croisi\u00e8re.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Les <b style=\"font-size: 1rem;\">frais de lancement commercial<\/b><span style=\"font-size: 1rem;\"> : communication locale, op\u00e9ration d&rsquo;ouverture, premiers approvisionnements.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c3f45 e-flex e-con-boxed e-con e-parent\" data-id=\"10c3f45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d824c73 elementor-widget elementor-widget-heading\" data-id=\"d824c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.2 Les besoins \u00e0 financer en tant que franchiseur<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f41fdf1 e-flex e-con-boxed e-con e-parent\" data-id=\"f41fdf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129d35b elementor-widget elementor-widget-text-editor\" data-id=\"129d35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Le d\u00e9veloppement d&rsquo;un r\u00e9seau de franchise dans le secteur des instituts de beaut\u00e9 g\u00e9n\u00e8re pour le franchiseur des besoins de financement sp\u00e9cifiques, distincts de ceux de ses franchis\u00e9s. Il est essentiel d&rsquo;anticiper ces investissement pour assurer une expansion ma\u00eetris\u00e9e :<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Les co\u00fbts de structuration du concept<\/strong> : formalisation du savoir-faire, r\u00e9daction des manuels op\u00e9ratoires, d\u00e9p\u00f4t et protection de la marque, cr\u00e9ation des outils p\u00e9dagogiques et supports de formation initiale.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Les investissements li\u00e9s au ou aux pilotes<\/strong> : exploitation d&rsquo;unit\u00e9s en propre permettant de valider le mod\u00e8le, tester les process et d\u00e9montrer la rentabilit\u00e9 du concept aux candidats franchis\u00e9s.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Les charges d&rsquo;animation et d&rsquo;accompagnement du r\u00e9seau<\/strong> : recrutement d&rsquo;animateurs r\u00e9seau, organisation des r\u00e9unions de r\u00e9seau, visites terrain, assistance technique et commerciale continue aupr\u00e8s des franchis\u00e9s.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Les d\u00e9penses de d\u00e9veloppement commercial<\/strong> : actions de recrutement de nouveaux franchis\u00e9s (salons de la franchise, r\u00e9f\u00e9rencement sur les portails sp\u00e9cialis\u00e9s, production de documents de pr\u00e9sentation, frais juridiques li\u00e9s aux DIP et contrats).<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Les investissements en communication nationale<\/strong> : campagnes de notori\u00e9t\u00e9 de la marque, outils marketing mis \u00e0 disposition du r\u00e9seau, strat\u00e9gie digitale commune.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f510d15 e-flex e-con-boxed e-con e-parent\" data-id=\"f510d15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b40c5a elementor-widget elementor-widget-heading\" data-id=\"2b40c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5.3 Les leviers de financement mobilisables<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d102bcc e-flex e-con-boxed e-con e-parent\" data-id=\"d102bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c64a328 elementor-widget elementor-widget-text-editor\" data-id=\"c64a328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le financement d&rsquo;une unit\u00e9 franchis\u00e9e dans le secteur de la beaut\u00e9 peut s&rsquo;appuyer sur plusieurs leviers compl\u00e9mentaires.<\/span><\/p><p><b>L&rsquo;apport personnel<\/b><span style=\"font-weight: 400;\"> est le point de d\u00e9part incontournable. Les banques peuvent attendre un apport repr\u00e9sentant <\/span>20 \u00e0 30 % de l&rsquo;investissement total<span style=\"font-weight: 400;\">. Il sert \u00e0 la fois de signal de s\u00e9rieux et de d\u00e9monstration de la capacit\u00e9 du porteur de projet \u00e0 assumer une part du risque.<\/span><\/p><p><b>Le pr\u00eat bancaire professionnel<\/b><span style=\"font-weight: 400;\"> reste le principal levier de financement. L&rsquo;appui d&rsquo;un expert-comptable sp\u00e9cialis\u00e9, capable de produire des pr\u00e9visionnels solides et coh\u00e9rents avec les ratios du secteur, est d\u00e9terminant pour obtenir des conditions favorables.<\/span><\/p><p><b>Les dispositifs publics d&rsquo;aide \u00e0 la cr\u00e9ation d&rsquo;entreprise<\/b><span style=\"font-weight: 400;\"> peuvent compl\u00e9ter le montage : pr\u00eats d&rsquo;honneur des r\u00e9seaux d&rsquo;accompagnement (Initiative France, R\u00e9seau Entreprendre), garanties publiques (Bpifrance), exon\u00e9rations li\u00e9es aux zones d&rsquo;implantation (zones de revitalisation rurale, quartiers prioritaires de la politique de la ville).<\/span><\/p><p><b>Les aides r\u00e9gionales<\/b><span style=\"font-weight: 400;\"> m\u00e9ritent \u00e9galement d&rsquo;\u00eatre explor\u00e9es. Certaines collectivit\u00e9s proposent des subventions ou des avances remboursables sp\u00e9cifiques au secteur des services de proximit\u00e9, en lien avec les objectifs de dynamisation des centres-villes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a21ccf7 e-flex e-con-boxed e-con e-parent\" data-id=\"a21ccf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f961de e-con-full e-flex e-con e-child\" data-id=\"2f961de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c337549 e-con-full e-flex e-con e-child\" data-id=\"c337549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43762d elementor-widget elementor-widget-spacer\" data-id=\"a43762d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e06f2 elementor-widget elementor-widget-heading\" data-id=\"89e06f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retrouvez nos articles sur des sujets similaires !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02864bb e-con-full e-flex e-con e-child\" data-id=\"02864bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4048ac8 e-grid e-con-full e-con e-child\" data-id=\"4048ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b3ee7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"80b3ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/tout-savoir-sur-le-dip-en-franchise\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2026\/02\/zh4fuyiaczy-1024x683.jpg);\" role=\"img\" aria-label=\"DIP\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTout savoir sur le Document d'Information Pr\u00e9contractuel (DIP)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tLire l'article !\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa44a6 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"0fa44a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/choisir-expert-comptable-franchise\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2026\/02\/oqmzwnd3thu-1024x684.jpg);\" role=\"img\" aria-label=\"Expert comptable en franchise - Epsimas\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tChoisir son expert comptable en franchise\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tLire l'article !\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604086e e-flex e-con-boxed e-con e-parent\" data-id=\"604086e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffced elementor-widget elementor-widget-spacer\" data-id=\"ecffced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter, afin d&rsquo;\u00e9changer sur vos projets !<\/p><p>Vous pouvez nous laisser vos coordonn\u00e9es via le <a href=\"https:\/\/epsimas.com\/structuration-franchise\/\">formulaire de contact<\/a>, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The beauty institute sector is one of the few markets that combine strong structural demand, steady growth, and deep local roots in the French economic fabric. For an entrepreneur wishing to expand beyond their first establishment, franchising often represents the most solid lever for accelerating their expansion while capitalizing on proven expertise.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40641","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancer sa franchise d&#039;instituts de beaut\u00e9 - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d&#039;instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/lancer-sa-franchise-dinstituts-de-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancer sa franchise d&#039;instituts de beaut\u00e9 - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d&#039;instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/lancer-sa-franchise-dinstituts-de-beaute\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T10:07:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T08:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Epsimas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Epsimas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/\"},\"author\":{\"name\":\"Epsimas\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/5812515d8cc1d723c5ebdc6545a09a55\"},\"headline\":\"Lancer sa franchise d&rsquo;instituts de beaut\u00e9\",\"datePublished\":\"2026-06-10T10:07:34+00:00\",\"dateModified\":\"2026-06-16T08:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/\"},\"wordCount\":3527,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pe9ixuuc6qu-1024x683.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/\",\"name\":\"Lancer sa franchise d'instituts de beaut\u00e9 - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pe9ixuuc6qu-1024x683.jpg\",\"datePublished\":\"2026-06-10T10:07:34+00:00\",\"dateModified\":\"2026-06-16T08:40:58+00:00\",\"description\":\"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d'instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pe9ixuuc6qu-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pe9ixuuc6qu-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/lancer-sa-franchise-dinstituts-de-beaute\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lancer sa franchise d&rsquo;instituts de beaut\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/5812515d8cc1d723c5ebdc6545a09a55\",\"name\":\"Epsimas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g\",\"caption\":\"Epsimas\"},\"sameAs\":[\"https:\\\/\\\/epsimas.com\"],\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/epsimas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lancer sa franchise d'instituts de beaut\u00e9 - EPSIMAS","description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d'instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/lancer-sa-franchise-dinstituts-de-beaute\/","og_locale":"en_US","og_type":"article","og_title":"Lancer sa franchise d'instituts de beaut\u00e9 - EPSIMAS","og_description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d'instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...","og_url":"https:\/\/epsimas.com\/en\/lancer-sa-franchise-dinstituts-de-beaute\/","og_site_name":"EPSIMAS","article_published_time":"2026-06-10T10:07:34+00:00","article_modified_time":"2026-06-16T08:40:58+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu.jpg","type":"image\/jpeg"}],"author":"Epsimas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Epsimas","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/"},"author":{"name":"Epsimas","@id":"https:\/\/epsimas.com\/#\/schema\/person\/5812515d8cc1d723c5ebdc6545a09a55"},"headline":"Lancer sa franchise d&rsquo;instituts de beaut\u00e9","datePublished":"2026-06-10T10:07:34+00:00","dateModified":"2026-06-16T08:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/"},"wordCount":3527,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/","url":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/","name":"Lancer sa franchise d'instituts de beaut\u00e9 - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg","datePublished":"2026-06-10T10:07:34+00:00","dateModified":"2026-06-16T08:40:58+00:00","description":"Vous pr\u00e9voyez de cr\u00e9er votre propre r\u00e9seau de franchise d'instituts de beaut\u00e9, et vous demandez comment vous y prendre ? Cet article ...","breadcrumb":{"@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/06\/pe9ixuuc6qu-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/lancer-sa-franchise-dinstituts-de-beaute\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Lancer sa franchise d&rsquo;instituts de beaut\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/5812515d8cc1d723c5ebdc6545a09a55","name":"Epsimas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8727d20d0bf9ba17af261e0fcc526ec6ace92003ebe23396ec24e35a35e3e99c?s=96&d=mm&r=g","caption":"Epsimas"},"sameAs":["https:\/\/epsimas.com"],"url":"https:\/\/epsimas.com\/en\/author\/epsimas\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=40641"}],"version-history":[{"count":12,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40641\/revisions"}],"predecessor-version":[{"id":40720,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/40641\/revisions\/40720"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=40641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=40641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=40641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}