{"id":38375,"date":"2026-03-05T17:30:39","date_gmt":"2026-03-05T16:30:39","guid":{"rendered":"https:\/\/epsimas.com\/?p=38375"},"modified":"2026-03-10T11:31:40","modified_gmt":"2026-03-10T10:31:40","slug":"market-study-of-the-hotel-industry-in-france","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/etude-de-marche-de-l-hotellerie-en-france\/","title":{"rendered":"Hotel Market Study"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"38375\" class=\"elementor elementor-38375\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hotel market research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The health of the hotel market in 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45e6b elementor-widget elementor-widget-spacer\" data-id=\"9a45e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6ccd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2da6ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Background <\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">The French hotel market is expected to exceed 27 billion euros in revenue in 2025. After post-Covid turbulence, the sector is regaining solid but profoundly transformed momentum. Hoteliers today face diverse competition, fueled by the rise of Airbnb rentals, the increasing sophistication of campsites, and the expansion of aparthotels. This rivalry intensifies with the omnipresence of online booking platforms like Booking.com and Expedia.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These digital giants are capturing an increasing share of traffic and impacting the profit margins of independent establishments. To remain competitive, market players are pivoting towards a hybrid offering that blends technological expertise with eco-responsible commitments. This context demands constant agility to meet the new standards of modern hospitality while preserving profitability.<\/span><\/p><p><span style=\"font-size: 1rem;\">Do you need a hospitality market study? EPSIMAS can handle it for you! <\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Key Market Figures<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Hotel competition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-car-side\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M544 192h-16L419.22 56.02A64.025 64.025 0 0 0 369.24 32H155.33c-26.17 0-49.7 15.93-59.42 40.23L48 194.26C20.44 201.4 0 226.21 0 256v112c0 8.84 7.16 16 16 16h48c0 53.02 42.98 96 96 96s96-42.98 96-96h128c0 53.02 42.98 96 96 96s96-42.98 96-96h48c8.84 0 16-7.16 16-16v-80c0-53.02-42.98-96-96-96zM160 432c-26.47 0-48-21.53-48-48s21.53-48 48-48 48 21.53 48 48-21.53 48-48 48zm72-240H116.93l38.4-96H232v96zm48 0V96h89.24l76.8 96H280zm200 240c-26.47 0-48-21.53-48-48s21.53-48 48-48 48 21.53 48 48-21.53 48-48 48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Consumer Profile <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-bell\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M439.39 362.29c-19.32-20.76-55.47-51.99-55.47-154.29 0-77.7-54.48-139.9-127.94-155.16V32c0-17.67-14.32-32-31.98-32s-31.98 14.33-31.98 32v20.84C118.56 68.1 64.08 130.3 64.08 208c0 102.3-36.15 133.53-55.47 154.29-6 6.45-8.66 14.16-8.61 21.71.11 16.4 12.98 32 32.1 32h383.8c19.12 0 32-15.6 32.1-32 .05-7.55-2.61-15.27-8.61-21.71zM67.53 368c21.22-27.97 44.42-74.33 44.53-159.42 0-.2-.06-.38-.06-.58 0-61.86 50.14-112 112-112s112 50.14 112 112c0 .2-.06.38-.06.58.11 85.1 23.31 131.46 44.53 159.42H67.53zM224 512c35.32 0 63.97-28.65 63.97-64H160.03c0 35.35 28.65 64 63.97 64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Hotel industry trends<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.9 289.5l-22.2-22.2c-9.4-9.4-9.4-24.6 0-33.9L207 39c9.4-9.4 24.6-9.4 33.9 0l194.3 194.3c9.4 9.4 9.4 24.6 0 33.9L413 289.4c-9.5 9.5-25 9.3-34.3-.4L264 168.6V456c0 13.3-10.7 24-24 24h-32c-13.3 0-24-10.7-24-24V168.6L69.2 289.1c-9.3 9.8-24.8 10-34.3.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Market prospects and challenges<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. NAF Code for the Hotel Industry<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg\" class=\"attachment-large size-large wp-image-38377\" alt=\"Hotel reception - hotel market - Epsimas\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f0164 e-flex e-con-boxed e-con e-parent\" data-id=\"37f0164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d34ae elementor-widget elementor-widget-spacer\" data-id=\"c7d34ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Key figures in the hotel market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The French hotel sector relies on a robust network of 40,016 active establishments as of March 2026. The hotel sector continues to grow, with 2,384 new establishments registered in 2025. This solid structure is supported by a considerable workforce, with over 172,628 full-time equivalents identified.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growing by 4.28% in 2025 compared to 2024, the hotel industry posted revenue of more than 27.35 billion euros. Between 2016 and 2025, revenue in the hotel industry grew at an average annual rate of 5.53%. However, this growth is partly driven by rising prices in the sector. Between 2016 and 2025, prices in the hotel industry rose by an average of 34.6%. In 2025 alone, the market saw an average price increase of 4.12%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This apparent revenue growth actually hides a major challenge: average revenue per establishment. This growth is driven on one hand by price increases, and on the other hand by the creation of new establishments. The revenue generated by hotels can therefore vary significantly from one site to another, depending on the location and concept.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">Sources <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.google.com\/search?q=https:\/\/www.xerfi.com\/presentationetude\/Le-marche-de-l-hotellerie_4HOT01\">Xerfi<\/a><span style=\"font-size: 1rem;\">, <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/insee.fr\">INSEE<\/a><span style=\"font-size: 1rem;\">, <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/epsimas.com\/en\/\">Epsimas<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c61ae54 e-flex e-con-boxed e-con e-parent\" data-id=\"c61ae54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556cabc elementor-widget elementor-widget-shortcode\" data-id=\"556cabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"> <div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/27346655\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/27346655\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fa7c7 e-flex e-con-boxed e-con e-parent\" data-id=\"e8fa7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1c19 elementor-widget elementor-widget-spacer\" data-id=\"d6f1c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you need a hospitality market study?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Hotel Structure and Competition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The rivalry is no longer limited to neighboring establishments but extends to new hybrid accommodation models.\u00a0<\/span><span style=\"font-weight: 400;\">The massive success of Airbnb rentals and furnished tourist accommodations now represents the primary competitive challenge for traditional hotels. This offering, which provides local immersion and often more attractive prices, captures a family and urban clientele that was once loyal to hotels. In 2026, the \u00abAirbnb law\u00bb and municipal regulations are attempting to limit this expansion, but the impact on hotel occupancy rates remains significant.\u00a0<\/span><\/p><p><span style=\"font-size: 1rem;\">Reliance on booking platforms like Booking is also reaching critical levels. These platforms invest nearly $7 billion a year in marketing\u2014a marketing clout that exceeds the revenue of major groups like Accor. This digital dominance erodes hoteliers\u2019 profit margins through commissions ranging from 15 % to 25 %. It also weakens the direct relationship with the customer, turning the hotelier into a mere service provider.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To counter this phenomenon, independent establishments are focusing on direct booking strategies and authenticity labels. They leverage high-performance CRM tools to build traveler loyalty, bypassing commission-based channels. In 2026, economic survival will depend on perfect mastery of multichannel distribution to remain competitive in a highly contested market.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources:<\/span><a href=\"https:\/\/coachomnium.com\/bonus\/89-panorama-de-lhotellerie-en-france\/\"> <span style=\"font-weight: 400;\">Omnium Coach<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/www.xerfi.com\/presentationetude\/Le-marche-de-l-hotellerie_SME111\"><span style=\"font-weight: 400;\">Xerfi<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/epsimas.com\/en\/\"><span style=\"font-weight: 400;\">Epsimas<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you need a market study to open your hotel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. The Profile of Hotel Consumers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hotel clientele in 2026 will be fragmented into segments with very distinct expectations, forcing operators to be highly versatile. A major indicator marks this renewal.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business trip return:<\/b><span style=\"font-weight: 400;\"> The \u00abBusiness\u00bb segment represents approximately <\/span>35% to 40% overnight stays<span style=\"font-weight: 400;\">. Business travel has resumed massively in a hybrid form: the <\/span><i><span style=\"font-weight: 400;\">Bleisure<\/span><\/i><span style=\"font-weight: 400;\">. Near <\/span>60 % for business travelers<span style=\"font-weight: 400;\"> would extend their stay for personal reasons. These clients demand impeccable connectivity and ergonomic workspaces.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Families and \u00abTribes\u00bb:<\/b><span style=\"font-weight: 400;\"> This segment drives weekends and vacations. Families are primarily looking for space and flexibility. To attract them, hotels are investing in connecting rooms and dedicated services, trying to compete with the comfort of private apartments like those on Airbnb.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The high-end international clientele:<\/b><span style=\"font-weight: 400;\"> Driven by the attractiveness of metropolises, this target is the engine of luxury. It shows a high average basket and favors certified establishments. E-reputation is crucial to reach them: <\/span>93% Passengers<span style=\"font-weight: 400;\"> consistently look at online reviews before booking.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eco-conscious people:<\/b><span style=\"font-weight: 400;\"> The share of engaged customers is growing rapidly. A large number of<\/span> <span style=\"font-weight: 400;\">Travelers now say they are willing to pay a supplement for a guaranteed low environmental impact stay. This profile requires hoteliers to be completely transparent about their practices, from short food supply chains to waste management.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sources:<\/span> <a href=\"https:\/\/coachomnium.com\/bonus\/89-panorama-de-lhotellerie-en-france\/\"><span style=\"font-weight: 400;\">Omnium Coach<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/insee.fr\"><span style=\"font-weight: 400;\">INSEE<\/span><\/a><span style=\"font-weight: 400;\">, TripAdvisor, <\/span><a href=\"https:\/\/coachomnium.com\/bonus\/statistiques\/\"><span style=\"font-weight: 400;\">Omnium Coach\u00a0<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Hotel Market Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI and environmental concerns are transforming the hotel industry in 2026. The market is no longer content with just selling an overnight stay, but offers an ecosystem of services where technology and sustainability unite. <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regenerative Hospitality:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Eco-responsibility is becoming the top choice for a growing number of travelers. Establishments are no longer limiting themselves to reducing plastic; they are adopting circular water management systems and renewable energy. The trend is towards full transparency on the carbon footprint of stays, with locally sourced menus and the use of bio-based materials.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hyper-personalization with AI:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> AI is revolutionizing trip preparation by analyzing data to anticipate guest desires. In luxury, smart rooms automatically adapt to temperature and lighting preferences.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The quest for experiences:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Travelers prioritize unique moments. Whether it's gourmet dinners or private museum tours, the hotel becomes a cultural mediator. The culinary destination takes on a new dimension with chefs creating menus inspired by the territory's identity.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic pricing:<\/b><span style=\"font-weight: 400;\"> The concept of value for money is evolving towards increased transparency. Establishments are adopting the <\/span><i><span style=\"font-weight: 400;\">yield management<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> in real-time, rewarding early bookings. Loyalty programs are enhanced with tangible benefits like access to soft mobility options, thereby strengthening the perceived value of the stay.<\/span><\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google searches for the word \u201chotel\u201d peak in July and August, crucial months when anticipation and last-minute bookings flood the web just before departure. Conversely, the volume drops to its lowest in November, a lull period preceding the slight holiday season rebound and the massive planning surge in January.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources:<\/span><a href=\"https:\/\/lexpress-education.com\/actualites\/quelles-sont-les-tendances-dans-les-metiers-de-lhotellerie-en-2026\/\"> <span style=\"font-weight: 400;\">L'Express Education<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.esg-luxe.com\/ressources\/tendances-hotellerie\"><span style=\"font-weight: 400;\">ESGluxe<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/trends.google.fr\/trends\/explore?q=h%C3%B4tel&amp;date=today%205-y&amp;geo=FR&amp;legacy&amp;hl=fr\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-030426c e-flex e-con-boxed e-con e-parent\" data-id=\"030426c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9efef0e elementor-widget elementor-widget-shortcode\" data-id=\"9efef0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/27346746\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/27346746\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are you planning to open your hotel?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Prospects and challenges of the hotel market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">The luxury segment continues to outperform, showing complete resilience in the face of inflation, unlike the mid-range and economy segments, which are more vulnerable. The hotel market as a whole, however, continues to grow. EPSIMAS\u2019s projections for the sector point to an average annual growth rate of 3.3% between 2025 and 2030.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the major challenges remains the recruitment and retention of talent in a chronically strained sector. Institutions must clarify their \u00abemployer value proposition\u00bb and offer more flexible working conditions to attract new generations.&nbsp;<\/span><span style=\"font-size: 1rem;\">The ecological transition is also accelerating, under pressure from regulatory obligations and consumer expectations. Hoteliers must invest heavily in thermal renovation and renewable energies to meet European standards.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domestic political instability and global economic uncertainties could curb long-term investments. However, France's attractiveness remains a solid foundation, supported by major cultural events. This attractiveness must be contrasted, however, due to disparities between territories in France.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">Sources:<\/span><a href=\"https:\/\/www.deplacementspros.com\/hebergement\/hotellerie-2026-stabilite-des-prix-malgre-les-tensions-geopolitiques\" style=\"background-color: rgb(255, 255, 255); font-size: 1rem;\"> <\/a><a href=\"http:\/\/epsimas.com\/en\/\" style=\"background-color: rgb(255, 255, 255); font-size: 1rem;\">EPSIMAS<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-327e1a8 e-flex e-con-boxed e-con e-parent\" data-id=\"327e1a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3450f3f elementor-widget elementor-widget-spacer\" data-id=\"3450f3f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e9cfec e-flex e-con-boxed e-con e-parent\" data-id=\"2e9cfec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a436b90 elementor-widget elementor-widget-heading\" data-id=\"a436b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NAF code for the hotel market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe1c96 e-flex e-con-boxed e-con e-parent\" data-id=\"1fe1c96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d84615 elementor-widget elementor-widget-text-editor\" data-id=\"9d84615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hotels register under the following NAF code to conduct their business:\u00a0<\/span><\/p><p><b>Class 55.10Z: Hotels and similar accommodation<\/b><\/p><p><span style=\"font-weight: 400;\">This subclass includes:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The provision of accommodation (hotels and similar accommodation), generally on a daily or weekly basis, for short stays. The offer includes the provision of furnished accommodation in rooms or suites. It must include daily bed making and room cleaning services. This offer may also include a range of other services such as food and beverages, parking, laundry, swimming pool and fitness room, and facilities for conferences and seminars.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li>Resort or village services with daily housekeeping<\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This subclass does not include:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">the provision of furnished or unfurnished houses and apartments for more permanent use, generally on a monthly or annual basis (see 68)<\/span><\/li><\/ul><p><br \/><span style=\"font-weight: 400;\">Source : <\/span><a href=\"http:\/\/insee.fr\"><span style=\"font-weight: 400;\">INSEE<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604086e e-flex e-con-boxed e-con e-parent\" data-id=\"604086e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffced elementor-widget elementor-widget-spacer\" data-id=\"ecffced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;h\u00f4tellerie fran\u00e7aise en 2026 est marqu\u00e9e par l&rsquo;int\u00e9gration de l&rsquo;intelligence artificielle, le pivot vers le d\u00e9veloppement durable et une concurrence accrue des plateformes num\u00e9riques et de la location entre particuliers.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38375","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de march\u00e9 de l&#039;h\u00f4tellerie - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de l&#039;h\u00f4tellerie fran\u00e7aise d\u00e9passe les 27 milliards d\u2019euros. La strat\u00e9gie tarifaire offensive et la mont\u00e9e en gamme...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/market-study-of-the-hotel-industry-in-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude de march\u00e9 de l&#039;h\u00f4tellerie - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 de l&#039;h\u00f4tellerie fran\u00e7aise d\u00e9passe les 27 milliards d\u2019euros. La strat\u00e9gie tarifaire offensive et la mont\u00e9e en gamme...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/market-study-of-the-hotel-industry-in-france\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T16:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas MARIE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas MARIE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/\"},\"author\":{\"name\":\"Thomas MARIE\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\"},\"headline\":\"Etude de march\u00e9 de l&rsquo;h\u00f4tellerie\",\"datePublished\":\"2026-03-05T16:30:39+00:00\",\"dateModified\":\"2026-03-10T10:31:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/\"},\"wordCount\":1825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/vnacb-m22es-1024x683.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/\",\"name\":\"Etude de march\u00e9 de l'h\u00f4tellerie - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/vnacb-m22es-1024x683.jpg\",\"datePublished\":\"2026-03-05T16:30:39+00:00\",\"dateModified\":\"2026-03-10T10:31:40+00:00\",\"description\":\"Le march\u00e9 de l'h\u00f4tellerie fran\u00e7aise d\u00e9passe les 27 milliards d\u2019euros. La strat\u00e9gie tarifaire offensive et la mont\u00e9e en gamme...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/vnacb-m22es-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/vnacb-m22es-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/etude-de-marche-de-l-hotellerie-en-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Etude de march\u00e9 de l&rsquo;h\u00f4tellerie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\",\"name\":\"Thomas MARIE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"caption\":\"Thomas MARIE\"},\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/thomas-marie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel Market Study - EPSIMAS","description":"The French hotel market exceeds 27 billion euros. The aggressive pricing strategy and the move upmarket...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/market-study-of-the-hotel-industry-in-france\/","og_locale":"en_US","og_type":"article","og_title":"Etude de march\u00e9 de l'h\u00f4tellerie - EPSIMAS","og_description":"Le march\u00e9 de l'h\u00f4tellerie fran\u00e7aise d\u00e9passe les 27 milliards d\u2019euros. La strat\u00e9gie tarifaire offensive et la mont\u00e9e en gamme...","og_url":"https:\/\/epsimas.com\/en\/market-study-of-the-hotel-industry-in-france\/","og_site_name":"EPSIMAS","article_published_time":"2026-03-05T16:30:39+00:00","article_modified_time":"2026-03-10T10:31:40+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es.jpg","type":"image\/jpeg"}],"author":"Thomas MARIE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas MARIE","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/"},"author":{"name":"Thomas MARIE","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe"},"headline":"Etude de march\u00e9 de l&rsquo;h\u00f4tellerie","datePublished":"2026-03-05T16:30:39+00:00","dateModified":"2026-03-10T10:31:40+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/"},"wordCount":1825,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/","url":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/","name":"Hotel Market Study - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg","datePublished":"2026-03-05T16:30:39+00:00","dateModified":"2026-03-10T10:31:40+00:00","description":"The French hotel market exceeds 27 billion euros. The aggressive pricing strategy and the move upmarket...","breadcrumb":{"@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2026\/01\/vnacb-m22es-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/etude-de-marche-de-l-hotellerie-en-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Etude de march\u00e9 de l&rsquo;h\u00f4tellerie"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe","name":"Thomas MARIE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","caption":"Thomas MARIE"},"url":"https:\/\/epsimas.com\/en\/author\/thomas-marie\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/38375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=38375"}],"version-history":[{"count":55,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/38375\/revisions"}],"predecessor-version":[{"id":39244,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/38375\/revisions\/39244"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=38375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=38375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=38375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}