{"id":37572,"date":"2025-12-09T09:59:44","date_gmt":"2025-12-09T08:59:44","guid":{"rendered":"https:\/\/epsimas.com\/?p=37572"},"modified":"2026-01-05T16:32:34","modified_gmt":"2026-01-05T15:32:34","slug":"le-consommateur-suisse","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/le-consommateur-suisse\/","title":{"rendered":"Le consommateur suisse"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37572\" class=\"elementor elementor-37572\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le consommateur suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le profil du consommateur suisse en 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6332ac4 elementor-widget elementor-widget-spacer\" data-id=\"6332ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e27f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99e27f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Background <\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">La Suisse se distingue par une population active et exigeante, vivant dans un cadre de vie stable et attractif. Les consommateurs suisses combinent prudence et attention \u00e0 la qualit\u00e9, tout en restant sensibles aux tendances \u00e9conomiques et soci\u00e9tales. Le logement et l\u2019\u00e9nergie repr\u00e9sentent les principaux postes de d\u00e9penses des m\u00e9nages. La population, tr\u00e8s connect\u00e9e et culturellement diversifi\u00e9e, favorise le d\u00e9veloppement du commerce en ligne, offrant aux entreprises de nouvelles opportunit\u00e9s et incitant \u00e0 proposer des produits et services adapt\u00e9s \u00e0 des attentes vari\u00e9es. Cette stabilit\u00e9, associ\u00e9e \u00e0 des institutions solides, un march\u00e9 diversifi\u00e9 et un environnement r\u00e9glementaire clair, en fait un pays particuli\u00e8rement favorable \u00e0 l\u2019implantation d\u2019entreprises et au d\u00e9veloppement d\u2019activit\u00e9s commerciales. Par ailleurs, le haut niveau d\u2019\u00e9ducation et la forte urbanisation cr\u00e9ent une client\u00e8le exigeante, attentive aux innovations, \u00e0 la durabilit\u00e9 et \u00e0 la qualit\u00e9 des services propos\u00e9s.<\/span><\/p><p><span style=\"font-size: 1rem;\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur un secteur en Suisse ? EPSIMAS s&rsquo;en occupe pour vous !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe-africa\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm160 215.5v6.93c0 5.87-3.32 11.24-8.57 13.86l-15.39 7.7a15.485 15.485 0 0 1-15.53-.97l-18.21-12.14a15.52 15.52 0 0 0-13.5-1.81l-2.65.88c-9.7 3.23-13.66 14.79-7.99 23.3l13.24 19.86c2.87 4.31 7.71 6.9 12.89 6.9h8.21c8.56 0 15.5 6.94 15.5 15.5v11.34c0 3.35-1.09 6.62-3.1 9.3l-18.74 24.98c-1.42 1.9-2.39 4.1-2.83 6.43l-4.3 22.83c-.62 3.29-2.29 6.29-4.76 8.56a159.608 159.608 0 0 0-25 29.16l-13.03 19.55a27.756 27.756 0 0 1-23.09 12.36c-10.51 0-20.12-5.94-24.82-15.34a78.902 78.902 0 0 1-8.33-35.29V367.5c0-8.56-6.94-15.5-15.5-15.5h-25.88c-14.49 0-28.38-5.76-38.63-16a54.659 54.659 0 0 1-16-38.63v-14.06c0-17.19 8.1-33.38 21.85-43.7l27.58-20.69a54.663 54.663 0 0 1 32.78-10.93h.89c8.48 0 16.85 1.97 24.43 5.77l14.72 7.36c3.68 1.84 7.93 2.14 11.83.84l47.31-15.77c6.33-2.11 10.6-8.03 10.6-14.7 0-8.56-6.94-15.5-15.5-15.5h-10.09c-4.11 0-8.05-1.63-10.96-4.54l-6.92-6.92a15.493 15.493 0 0 0-10.96-4.54H199.5c-8.56 0-15.5-6.94-15.5-15.5v-4.4c0-7.11 4.84-13.31 11.74-15.04l14.45-3.61c3.74-.94 7-3.23 9.14-6.44l8.08-12.11c2.87-4.31 7.71-6.9 12.89-6.9h24.21c8.56 0 15.5-6.94 15.5-15.5v-21.7C359.23 71.63 422.86 131.02 441.93 208H423.5c-8.56 0-15.5 6.94-15.5 15.5z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Le profil d\u00e9mographique suisse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-signal\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 288h-48c-8.84 0-16 7.16-16 16v192c0 8.84 7.16 16 16 16h48c8.84 0 16-7.16 16-16V304c0-8.84-7.16-16-16-16zM88 384H40c-8.84 0-16 7.16-16 16v96c0 8.84 7.16 16 16 16h48c8.84 0 16-7.16 16-16v-96c0-8.84-7.16-16-16-16zm256-192h-48c-8.84 0-16 7.16-16 16v288c0 8.84 7.16 16 16 16h48c8.84 0 16-7.16 16-16V208c0-8.84-7.16-16-16-16zm128-96h-48c-8.84 0-16 7.16-16 16v384c0 8.84 7.16 16 16 16h48c8.84 0 16-7.16 16-16V112c0-8.84-7.16-16-16-16zM600 0h-48c-8.84 0-16 7.16-16 16v480c0 8.84 7.16 16 16 16h48c8.84 0 16-7.16 16-16V16c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Le pouvoir d'achat et les d\u00e9penses du consommateur suisse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Comportement du consommateur suisse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mobile-alt\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M272 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h224c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM160 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm112-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h200c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. La pratique digitale suisse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-money-bill-alt\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 144c-53.02 0-96 50.14-96 112 0 61.85 42.98 112 96 112 53 0 96-50.13 96-112 0-61.86-42.98-112-96-112zm40 168c0 4.42-3.58 8-8 8h-64c-4.42 0-8-3.58-8-8v-16c0-4.42 3.58-8 8-8h16v-55.44l-.47.31a7.992 7.992 0 0 1-11.09-2.22l-8.88-13.31a7.992 7.992 0 0 1 2.22-11.09l15.33-10.22a23.99 23.99 0 0 1 13.31-4.03H328c4.42 0 8 3.58 8 8v88h16c4.42 0 8 3.58 8 8v16zM608 64H32C14.33 64 0 78.33 0 96v320c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V96c0-17.67-14.33-32-32-32zm-16 272c-35.35 0-64 28.65-64 64H112c0-35.35-28.65-64-64-64V176c35.35 0 64-28.65 64-64h416c0 35.35 28.65 64 64 64v160z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. L'\u00e9pargne du consommateur suisse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm-1024x683.jpg\" class=\"attachment-large size-large wp-image-37574\" alt=\"Paysage de la suisse - Consommateur suisse - Epsimas\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/fps_x9gh0nm.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26b94e elementor-widget elementor-widget-spacer\" data-id=\"d26b94e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Le profil d\u00e9mographique suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Suisse compte plus de 9 millions d\u2019habitants en 2025, avec une densit\u00e9 moyenne de 214,4 hab\/km\u00b2. Le pays est fortement urbanis\u00e9, puisque 74,4% de la population vit dans des centres urbains contre 25,6% en zones rurales. Pour une entreprise, cela signifie que la majorit\u00e9 des consommateurs vivent dans des environnements \u00e0 forte offre commerciale, habitu\u00e9s \u00e0 des services rapides, accessibles et qualitatifs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e2ge m\u00e9dian atteint 42,9 ans, confirmant un vieillissement progressif de la population. Celui-ci est en partie compens\u00e9 par l\u2019immigration et un taux de f\u00e9condit\u00e9 proche du niveau de remplacement. Le vieillissement de la population cr\u00e9e un public aux attentes \u00e9lev\u00e9es : fiabilit\u00e9, confort et qualit\u00e9. La diversit\u00e9 migratoire conna\u00eet des besoins diff\u00e9rents et plus dynamiques notamment par des segments plus jeunes. Le ratio hommes-femmes demeure \u00e9quilibr\u00e9, avec 0,99 homme pour 1 femme en 2023, et la population se compose de 50,3% de femmes et 49,7% d\u2019hommes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La dimension migratoire est particuli\u00e8rement marqu\u00e9e. En 2024, 41% de la population r\u00e9sidante permanente \u00e2g\u00e9e de 15 ans ou plus a un \u00ab pass\u00e9 migratoire \u00bb. Parmi les personnes n\u00e9es \u00e0 l\u2019\u00e9tranger, 40% sont venues pour des raisons familiales, 38% pour des raisons professionnelles. L\u2019asile et les \u00e9tudes repr\u00e9sentent respectivement 7% et 5% des motifs. Cette diversit\u00e9 culturelle fa\u00e7onne un consommateur ouvert, influenc\u00e9 par des r\u00e9f\u00e9rences internationales et habitu\u00e9 aux offres multilingues, avec un pouvoir d\u2019achat \u00e9lev\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2023, la Suisse comptait 4 016 000 m\u00e9nages priv\u00e9s, dont 37 % d\u2019une seule personne. Les m\u00e9nages solos favorisent la demande de formats individuels et de services pratiques, avec un budget souvent plus \u00e9lev\u00e9 et une recherche de solutions personnalis\u00e9es et premium.<\/span><\/p>\n<p>Sources: <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-switzerland\">Data Reportal 2025<\/a>, <a href=\"https:\/\/www.teamfrance-export.fr\/\">France Export 2024<\/a>, <a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home.html\">OFS<\/a>, <a href=\"https:\/\/www.cia.gov\/the-world-factbook\/about\/archives\/2022\/countries\/switzerland\/\">CIA 2023<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0835b01 e-flex e-con-boxed e-con e-parent\" data-id=\"0835b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d4d4e elementor-widget elementor-widget-spacer\" data-id=\"20d4d4e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f304a35 e-flex e-con-boxed e-con e-parent\" data-id=\"f304a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e1e31 elementor-widget elementor-widget-heading\" data-id=\"c9e1e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Le pouvoir d'achat et les d\u00e9penses du consommateur suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aeaa9d e-flex e-con-boxed e-con e-parent\" data-id=\"0aeaa9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3379a elementor-widget elementor-widget-text-editor\" data-id=\"9c3379a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019\u00e9conomie suisse demeure l\u2019une des plus solides au monde. Le PIB par habitant atteint 93 818 USD PPA en 2024. Le salaire mensuel brut moyen s\u2019\u00e9l\u00e8ve \u00e0 7 024 CHF en 2025. Cette prosp\u00e9rit\u00e9 masque toutefois des in\u00e9galit\u00e9s notables : les 20 % les plus riches gagnent presque cinq fois plus que les 20 % les plus pauvres, et l\u2019indice de Gini atteint 33,8. Par ailleurs, seulement 61 % des m\u00e9nages atteignent ou d\u00e9passent le revenu moyen.<\/span><\/p><p><span style=\"font-weight: 400;\">Les d\u00e9penses mensuelles de consommation s\u2019\u00e9l\u00e8vent \u00e0 5 048 CHF par m\u00e9nage en 2023. Le logement et l\u2019\u00e9nergie constituent le premier poste (14,17% du budget), suivis des transports (7,19%), de l\u2019alimentation (6,1%) et des loisirs (4,7%).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">L\u2019\u00e9cart salarial entre les sexes continue de diminuer : il passe de 10,8 % en 2020 \u00e0 8,4 % en 2022. Dans le classement Global Gender Gap Index 2025, la Suisse occupe la 17e place mondiale et la 12e en Europe.<\/span><\/p><p><span style=\"font-weight: 400;\">Le commerce de d\u00e9tail enregistre un chiffre d\u2019affaires de 103 milliards CHF en 2023 selon Gfk. Malgr\u00e9 cette performance, la confiance des consommateurs se d\u00e9grade : en ao\u00fbt 2025, l\u2019indice du climat de consommation chute \u00e0 \u201339,9 points, indiquant une prudence accrue face aux d\u00e9penses importantes. Les entreprises doivent instaurer des offres rassurantes et flexibles si elles souhaitent correspondre aux profils suisses.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/www.banquemondiale.org\/ext\/fr\/home\">Banque mondiale<\/a>, <a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home.html\">OFS<\/a>, <a href=\"https:\/\/www.weforum.org\/publications\/global-gender-gap-report-2025\/\">Global Gender Cap Index 2025<\/a>, <a href=\"https:\/\/panelsculture.gfk.com\/\">GfK<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea6a61 e-flex e-con-boxed e-con e-parent\" data-id=\"0ea6a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484ba59 elementor-widget elementor-widget-shortcode\" data-id=\"484ba59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/26510362\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/26510362\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02a1b80 e-flex e-con-boxed e-con e-parent\" data-id=\"02a1b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c6738 elementor-widget elementor-widget-shortcode\" data-id=\"43c6738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/26690291\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/26690291\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div> <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56669 elementor-widget elementor-widget-spacer\" data-id=\"8f56669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 sur un march\u00e9 en Suisse ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842ae91 elementor-widget elementor-widget-spacer\" data-id=\"842ae91\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.  Le comportement du consommateur Suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le consommateur suisse accorde une attention particuli\u00e8re \u00e0 la qualit\u00e9, \u00e0 la fiabilit\u00e9 et \u00e0 l\u2019origine des produits, notamment alimentaires. Les articles locaux ou suisses sont privil\u00e9gi\u00e9s \u00e0 qualit\u00e9 \u00e9quivalente, tandis que le rapport qualit\u00e9-prix reste un crit\u00e8re important dans un pays o\u00f9 les prix de d\u00e9tail figurent parmi les plus \u00e9lev\u00e9s d\u2019Europe. En 2023, les Suisses ont d\u00e9pens\u00e9 4,075 milliards CHF en produits bio, repr\u00e9sentant 11,6 % du commerce de d\u00e9tail alimentaire. Les donn\u00e9es provisoires pour 2024 indiquent un chiffre d\u2019affaires de 4,148 milliards CHF et une part de march\u00e9 de 12,3 % pour le bio. GfK pr\u00e9voit une croissance totale du commerce de d\u00e9tail pouvant atteindre +1 %, permettant au march\u00e9 de d\u00e9passer 104 milliards CHF.<\/span><\/p><p><span style=\"font-weight: 400;\">Depuis la r\u00e9cente vague d\u2019inflation, les Suisses ont modifi\u00e9 leurs habitudes de consommation, r\u00e9duisant d\u2019abord leurs d\u00e9penses non essentielles. Ainsi, 52 % des personnes interrog\u00e9es vont moins souvent au restaurant et sortent moins fr\u00e9quemment. Plus de 40 % diminuent leurs activit\u00e9s de loisirs ou leurs achats de meubles, d\u2019articles m\u00e9nagers et de v\u00eatements, et 41 % r\u00e9duisent leurs vacances. Certains cherchent \u00e9galement \u00e0 \u00e9conomiser sur des d\u00e9penses plus importantes, notamment l\u2019alimentation, avec 34 % d\u00e9clarant r\u00e9duire leurs achats dans ce domaine.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces comportements ont aussi un impact environnemental. La consommation de mat\u00e9riaux par personne en Suisse reste sup\u00e9rieure \u00e0 la moyenne europ\u00e9enne, avec une empreinte mat\u00e9rielle de 15,9 tonnes par habitant en 2022 contre 14,2 tonnes dans l\u2019UE en 2023. Par ailleurs, la population suisse ne se nourrit pas toujours de mani\u00e8re \u00e9quilibr\u00e9e, selon l\u2019Office f\u00e9d\u00e9ral de la s\u00e9curit\u00e9 alimentaire.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/www.bio-suisse.ch\/fr\/notre-association\/portrait\/le-bio-en-chiffres.html\">Bio Suisse<\/a>, <a href=\"https:\/\/www.proviande.ch\/fr\">Proviande 2023<\/a>, <\/span><a href=\"https:\/\/www.deloitte.com\/ch\/fr\/services\/consulting-financial\/perspectives\/das-leben-in-der-schweiz-wird-noch-teurer-wie-gehen-wir-damit-um.html\"><span style=\"font-weight: 400;\">Deloitte rapport <\/span><\/a><span style=\"font-weight: 400;\">Pulse of Switzerland, <a href=\"https:\/\/www.blv.admin.ch\/blv\/fr\/home\/lebensmittel-und-ernaehrung\/ernaehrung\/menuCH\/menuch-lebensmittelkonsum-schweiz.html\">office f\u00e9d\u00e9ral de la s\u00e9curit\u00e9 alimentaire<\/a>, <a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home\/statistiques\/developpement-durable\/monet-2030\/indicateurs\/empreinte-materielle-personne.assetdetail.33188817.html\">OFS<\/a>, <a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/SDG_12_21__custom_12644063\/default\/table\">Eurostat<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour vous implanter en Suisse ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La pratique du digitale suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le commerce en ligne continue de se d\u00e9velopper, mais l\u2019achat en magasin reste tr\u00e8s important, car de nombreux consommateurs souhaitent v\u00e9rifier les produits physiquement ou obtenir les conseils de vendeurs. Environ la moiti\u00e9 de la population effectue au moins un achat en ligne par mois. Les outils num\u00e9riques s\u2019imposent dans toutes les \u00e9tapes du parcours d\u2019achat : 83 % des consommateurs utilisent leur smartphone pour consulter des avis, comparer les prix ou v\u00e9rifier la disponibilit\u00e9 des articles, selon Deloitte.<\/span><\/p><p><span style=\"font-weight: 400;\">En 2023, les achats en ligne atteignent 14,4 milliards CHF, soit une progression de 0,4 milliard CHF (+3 %) par rapport \u00e0 2022. Les achats \u00e0 l\u2019\u00e9tranger totalisent 2,2 milliards CHF, en hausse de 10 %, port\u00e9s principalement par les plateformes asiatiques qui exp\u00e9dient leurs colis directement vers Zurich et Gen\u00e8ve par fret a\u00e9rien.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Au d\u00e9but de l\u2019ann\u00e9e 2025, la Suisse comptait 8,86 millions d\u2019utilisateurs d\u2019internet, soit un taux de p\u00e9n\u00e9tration en ligne de 99%.<\/span><\/p><p><span style=\"font-weight: 400;\">La Suisse comptait aussi 6,70 millions d\u2019utilisateurs de r\u00e9seaux sociaux en janvier 2025, soit 75% de la population totale.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/panelsculture.gfk.com\/\">GfK<\/a>, <a href=\"https:\/\/www.deloitte.com\/fr\/fr.html\">Rapport \u201cGoodbye Wallet\u201d Deloitte<\/a>, <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-switzerland\">Data Reportal 2025<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9b1c66e e-flex e-con-boxed e-con e-parent\" data-id=\"9b1c66e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e700c94 elementor-widget elementor-widget-spacer\" data-id=\"e700c94\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e05aad e-flex e-con-boxed e-con e-parent\" data-id=\"7e05aad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-959918c elementor-widget elementor-widget-heading\" data-id=\"959918c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Le taux d'\u00e9pargne suisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546cca6 e-flex e-con-boxed e-con e-parent\" data-id=\"546cca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e9a6a elementor-widget elementor-widget-heading\" data-id=\"80e9a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Priorit\u00e9s et comportements d\u2019\u00e9pargne en Suisse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499c3d7 e-flex e-con-boxed e-con e-parent\" data-id=\"499c3d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de26804 elementor-widget elementor-widget-text-editor\" data-id=\"de26804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019\u00e9pargne en Suisse : un paysage en mutation. Les r\u00e9serves financi\u00e8res passent au premier plan. Les priorit\u00e9s d\u2019\u00e9pargne \u00e9voluent clairement. Les Suisses placent d\u00e9sormais la constitution de r\u00e9serves financi\u00e8res en t\u00eate de leurs objectifs. Cet objectif d\u00e9passe pour la premi\u00e8re fois la pr\u00e9voyance vieillesse. L\u2019acc\u00e8s \u00e0 la propri\u00e9t\u00e9 reste un but important et se classe troisi\u00e8me.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00c0 noter : 15% des personnes interrog\u00e9es \u00e9pargnent sans but pr\u00e9cis.<\/span><\/p><p><span style=\"font-weight: 400;\">Les habitudes varient selon le profil. Les femmes et les jeunes privil\u00e9gient davantage les voyages en plus des r\u00e9serves financi\u00e8res et de la retraite. Les hommes, eux, \u00e9pargnent plus souvent pour acheter une voiture.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e9anmoins, la confiance \u00e9conomique est en baisse. En 2019, seuls 29% des Suisses avaient une vision n\u00e9gative de l\u2019avenir \u00e9conomique contre 39% en 2023.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">La Romandie se montre encore plus pessimiste, avec 45% de r\u00e9ponses n\u00e9gatives.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette perception influe sur le moral financier : 27% estiment que leur situation personnelle s\u2019est d\u00e9t\u00e9rior\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Les inqui\u00e9tudes \u00e9conomiques orientent \u00e9galement les choix. Pour 52% des sond\u00e9s, les principaux risques proviennent des tensions politiques et sociales. Ces \u00e9v\u00e9nements p\u00e8sent sur l\u2019\u00e9conomie et sur les march\u00e9s.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">L\u2019inflation arrive ensuite (29%), suivie de la peur de devoir liquider ses placements \u00e0 perte (28%).<\/span><\/p><p><span style=\"font-weight: 400;\">Le compte d\u2019\u00e9pargne s\u00e9duit plus que jamais. Les crit\u00e8res les plus importants sont le faible risque, la flexibilit\u00e9 et les frais r\u00e9duits. Les femmes restent plus prudentes : seules 4% privil\u00e9gient les gains \u00e9lev\u00e9s, contre 11% des hommes.<\/span><\/p><p><span style=\"font-weight: 400;\">Le compte d\u2019\u00e9pargne r\u00e9pond \u00e0 ces attentes. Il est utilis\u00e9 par pr\u00e8s de 80% de la population et reste la forme d\u2019\u00e9pargne la plus populaire, quelle que soit la motivation.<\/span><\/p><p><span style=\"font-weight: 400;\">La hausse des taux d\u2019int\u00e9r\u00eat n\u2019a pas modifi\u00e9 les habitudes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Quelles tendances pour l\u2019avenir ?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Les Suisses envisagent de renforcer leur s\u00e9curit\u00e9 financi\u00e8re. 49 % souhaitent utiliser leur compte d\u2019\u00e9pargne plus souvent.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p>Sources: <a href=\"https:\/\/www.migrosbank.ch\/fr\/a-propos-de-nous\/notre-entreprise\/relations-medias-investisseurs\/enquete-2023-sur-l-%C3%A9pargne-la-population-suisse-mise-plus-que-jamais-sur-la-securite.html\">Banque Migros enqu\u00eate 2023<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a7f7e e-flex e-con-boxed e-con e-parent\" data-id=\"c0a7f7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-938c458 elementor-widget elementor-widget-image\" data-id=\"938c458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1271\" height=\"517\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-08-115955.png\" class=\"attachment-full size-full wp-image-37690\" alt=\"Graphiques des m\u00e9thodes d&apos;\u00e9pargne des consommateurs suisses, sources Banque Migros, Epsimas\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-08-115955.png 1271w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-08-115955-300x122.png 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-08-115955-1024x417.png 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-08-115955-768x312.png 768w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422028a e-flex e-con-boxed e-con e-parent\" data-id=\"422028a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f65fabb elementor-widget elementor-widget-heading\" data-id=\"f65fabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Situation financi\u00e8re des m\u00e9nages et endettement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540754d e-flex e-con-boxed e-con e-parent\" data-id=\"540754d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7d46f elementor-widget elementor-widget-text-editor\" data-id=\"8d7d46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De plus, s<\/span><span style=\"font-weight: 400;\">elon l\u2019enqu\u00eate \u00ab Revenus et conditions de vie \u00bb de l\u2019OFS, 41 % de la population suisse d\u00e9clare au moins une forme de dette, principalement hypoth\u00e9caire. Apr\u00e8s avoir acquitt\u00e9 leurs d\u00e9penses courantes, les m\u00e9nages disposent en moyenne de 1 736 CHF par mois pour l\u2019\u00e9pargne ou les d\u00e9penses discr\u00e9tionnaires.<\/span><\/p><p>Source : <a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home.html\">OFS enqu\u00eate revenus et conditions de vie<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88e3f78 e-flex e-con-boxed e-con e-parent\" data-id=\"88e3f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-619f772 elementor-widget elementor-widget-spacer\" data-id=\"619f772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les consommateurs suisses privil\u00e9gient qualit\u00e9, fiabilit\u00e9 et produits locaux. Le march\u00e9 bio progresse, atteignant plus de 4 milliards CHF et plus de 12 % de part de march\u00e9.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37572","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le consommateur suisse - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le consommateur suisse accorde une attention particuli\u00e8re \u00e0 la qualit\u00e9, \u00e0 la fiabilit\u00e9 et \u00e0 l\u2019origine des produits...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/le-consommateur-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le consommateur suisse - 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