{"id":37463,"date":"2025-11-27T10:09:07","date_gmt":"2025-11-27T09:09:07","guid":{"rendered":"https:\/\/epsimas.com\/?p=37463"},"modified":"2025-11-27T10:10:16","modified_gmt":"2025-11-27T09:10:16","slug":"le-marche-des-cigarettes-electroniques-en-france","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/le-marche-des-cigarettes-electroniques-en-france\/","title":{"rendered":"Le march\u00e9 des cigarettes \u00e9lectroniques en France"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37463\" class=\"elementor elementor-37463\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The e-cigarette market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 des cigarettes \u00e9lectroniques en 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6332ac4 elementor-widget elementor-widget-spacer\" data-id=\"6332ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e27f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99e27f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Background <\/span><\/strong><\/h2><p data-start=\"218\" data-end=\"512\">Le march\u00e9 des cigarettes \u00e9lectroniques comprend la vente de dispositifs de vapotage, d\u2019e-liquides et d\u2019accessoires. Ils constituent \u00e0 offrir une alternative au tabac fum\u00e9. Ces produits fonctionnent par vaporisation d\u2019un liquide, \u00e9vitant ainsi la combustion propre \u00e0 la cigarette traditionnelle.<\/p><p data-start=\"514\" data-end=\"975\">Ces derni\u00e8res ann\u00e9es, le march\u00e9 fran\u00e7ais du vapotage conna\u00eet une croissance soutenue, notamment chez les jeunes et les adultes. Les exp\u00e9rimentations augmentent r\u00e9guli\u00e8rement. Parall\u00e8lement, l\u2019usage quotidien se d\u00e9veloppe et touche d\u00e9sormais l\u2019ensemble de la population adulte. Le vapotage s\u2019installe ainsi comme un segment dynamique du secteur des produits nicotiniques.<\/p><p><span style=\"font-size: 1rem;\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur le secteur des cigarettes \u00e9lectroniques ? EPSIMAS s&rsquo;en occupe pour vous !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Key figures of the sector<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-smoking\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M632 352h-48c-4.4 0-8 3.6-8 8v144c0 4.4 3.6 8 8 8h48c4.4 0 8-3.6 8-8V360c0-4.4-3.6-8-8-8zM553.3 87.1c-5.7-3.8-9.3-10-9.3-16.8V8c0-4.4-3.6-8-8-8h-48c-4.4 0-8 3.6-8 8v62.3c0 22 10.2 43.4 28.6 55.4 42.2 27.3 67.4 73.8 67.4 124V280c0 4.4 3.6 8 8 8h48c4.4 0 8-3.6 8-8v-30.3c0-65.5-32.4-126.2-86.7-162.6zM432 352H48c-26.5 0-48 21.5-48 48v64c0 26.5 21.5 48 48 48h384c8.8 0 16-7.2 16-16V368c0-8.8-7.2-16-16-16zm-32 112H224v-64h176v64zm87.7-322.4C463.8 125 448 99.3 448 70.3V8c0-4.4-3.6-8-8-8h-48c-4.4 0-8 3.6-8 8v66.4c0 43.7 24.6 81.6 60.3 106.7 22.4 15.7 35.7 41.2 35.7 68.6V280c0 4.4 3.6 8 8 8h48c4.4 0 8-3.6 8-8v-30.3c0-43.3-21-83.4-56.3-108.1zM536 352h-48c-4.4 0-8 3.6-8 8v144c0 4.4 3.6 8 8 8h48c4.4 0 8-3.6 8-8V360c0-4.4-3.6-8-8-8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. L'offre disponible du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Les consommateurs de cigarettes \u00e9lectroniques<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbtack\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M298.028 214.267L285.793 96H328c13.255 0 24-10.745 24-24V24c0-13.255-10.745-24-24-24H56C42.745 0 32 10.745 32 24v48c0 13.255 10.745 24 24 24h42.207L85.972 214.267C37.465 236.82 0 277.261 0 328c0 13.255 10.745 24 24 24h136v104.007c0 1.242.289 2.467.845 3.578l24 48c2.941 5.882 11.364 5.893 14.311 0l24-48a8.008 8.008 0 0 0 .845-3.578V352h136c13.255 0 24-10.745 24-24-.001-51.183-37.983-91.42-85.973-113.733z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Les tendances et saisonnalit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Development Prospects<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. NAF Code of the sector<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg\" class=\"attachment-large size-large wp-image-37481\" alt=\"Man smoking an e-cigarette against a black background. E-cigarette market - Epsimas\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26b94e elementor-widget elementor-widget-spacer\" data-id=\"d26b94e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Les chiffres cl\u00e9s du secteur des cigarettes \u00e9lectroniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 fran\u00e7ais de la cigarette \u00e9lectronique a franchi la barre des 1,6 milliard d\u2019euros de chiffre d\u2019affaires en 2025 selon Xerfi, confirmant une croissance soutenue depuis plusieurs ann\u00e9es. Cette progression refl\u00e8te \u00e0 la fois la d\u00e9mocratisation de la vape et son r\u00f4le comme substitut nicotinique efficace, notamment dans le cadre du sevrage tabagique. Aujourd\u2019hui, la France compte plus de 4,5 millions de vapoteurs. La vape s\u2019est impos\u00e9e comme une alternative s\u00e9rieuse au tabac, port\u00e9e par la hausse des prix et par la diversit\u00e9 de l\u2019offre.<\/span><\/p><p><span style=\"font-weight: 400;\">Le march\u00e9 est \u00e9galement structur\u00e9 autour de 3\u202f200 boutiques sp\u00e9cialis\u00e9es. Il est compl\u00e9t\u00e9 par plus d\u2019une dizaine d\u2019enseignes nationales, comme Vapostore, Cigusto ou Le Petit Vapoteur. Les ventes en ligne repr\u00e9sentent environ 37\u202f% des achats. En revanche, 63\u202f% des vapoteurs privil\u00e9gient l\u2019achat en boutique, soulignant l\u2019importance du conseil et de l\u2019accompagnement.<\/span><\/p><p>Sources: <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.xerfi.com\/presentationetude\/le-marche-de-la-cigarette-electronique_DIS47\">Xerfi<\/a>, <a href=\"https:\/\/ecigintelligence.com\/\">ECigIntelligence<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b43f1e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b43f1e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8002aba elementor-widget elementor-widget-shortcode\" data-id=\"8002aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/26471199\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/26471199\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0835b01 e-flex e-con-boxed e-con e-parent\" data-id=\"0835b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d4d4e elementor-widget elementor-widget-spacer\" data-id=\"20d4d4e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f304a35 e-flex e-con-boxed e-con e-parent\" data-id=\"f304a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e1e31 elementor-widget elementor-widget-heading\" data-id=\"c9e1e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. L'offre disponible du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aeaa9d e-flex e-con-boxed e-con e-parent\" data-id=\"0aeaa9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3379a elementor-widget elementor-widget-text-editor\" data-id=\"9c3379a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La cigarette \u00e9lectronique se d\u00e9cline en plusieurs cat\u00e9gories pour r\u00e9pondre aux diff\u00e9rents profils de consommateurs :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>puffs<\/strong> (jetables) : longtemps populaires aupr\u00e8s des d\u00e9butants pour leur praticit\u00e9, elles ont \u00e9t\u00e9 interdites en France en f\u00e9vrier 2025 pour des raisons environnementales et de s\u00e9curit\u00e9.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">The <strong>pods<\/strong> : syst\u00e8mes rechargeables compacts, faciles \u00e0 utiliser et discrets, s\u00e9duisent un large public souhaitant simplicit\u00e9 et efficacit\u00e9.<\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <strong>mods et boxs<\/strong> : destin\u00e9s aux vapoteurs exp\u00e9riment\u00e9s, ils offrent puissance et personnalisation, avec un contr\u00f4le avanc\u00e9 de la vapeur et des saveurs.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Les e\u2011liquides, quant \u00e0 eux, constituent un \u00e9l\u00e9ment central de l\u2019exp\u00e9rience. La France compte une cinquantaine de laboratoires ind\u00e9pendants parmi lesquels Ga\u00efatrend et VDLV qui produisent la majorit\u00e9 des liquides consomm\u00e9s sur le territoire. Les saveurs propos\u00e9es d\u00e9passent 7 700 r\u00e9f\u00e9rences, allant des go\u00fbts classiques aux go\u00fbts fruit\u00e9s ou gourmands, avec ou sans nicotine. Cette vari\u00e9t\u00e9 contribue \u00e0 la personnalisation et \u00e0 l\u2019adoption croissante de la vape.<\/span><\/p><p>En termes d\u2019importation, la quasi-totalit\u00e9 des dispositifs (e-cig, pods, puffs) provient de Chine. Les e-liquides, eux, sont majoritairement produits en France, offrant un \u00e9quilibre entre innovation locale et approvisionnement international.<\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/epsimas.com\/en\/\">Epsimas<\/a>, <a href=\"https:\/\/www.xerfi.com\/presentationetude\/le-marche-de-la-cigarette-electronique_DIS47\">Xerfi<\/a>, <a href=\"https:\/\/www.go-sidely.com\/?utm_term=sidely&amp;utm_campaign=France+-+R%C3%A9seau+de+recherche&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=3746226594&amp;hsa_cam=21142766350&amp;hsa_grp=155579593170&amp;hsa_ad=694976044204&amp;hsa_src=g&amp;hsa_tgt=kwd-333758351230&amp;hsa_kw=sidely&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=21142766350&amp;gbraid=0AAAAABzEZP_101atBZTdfdxYTDY9P9R2Y&amp;gclid=CjwKCAiA55rJBhByEiwAFkY1QBILewSPJ1yeCzHxDAhoWviJv5mKdafCbX6-0L3UzLqYJvAVS5qNlxoCawgQAvD_BwE\">Sidely<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56669 elementor-widget elementor-widget-spacer\" data-id=\"8f56669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des cigarettes \u00e9lectroniques ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842ae91 elementor-widget elementor-widget-spacer\" data-id=\"842ae91\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.  Les consommateurs de cigarettes \u00e9lectroniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La cigarette \u00e9lectronique s\u00e9duit un public large, mais divers profils se dessinent :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fumeurs en transition<\/b><span style=\"font-weight: 400;\"> : nombreux sont ceux qui utilisent la vape comme moyen de sevrage, profitant d\u2019une alternative moins nocive que le tabac.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vapoteurs plaisir<\/b><span style=\"font-weight: 400;\"> : certains utilisateurs adoptent la vape pour la vari\u00e9t\u00e9 des saveurs et le plaisir gustatif, ce qui inqui\u00e8te les pouvoirs publics quant \u00e0 l\u2019effet passerelle vers le tabac chez les jeunes.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jeunes adultes<\/b><span style=\"font-weight: 400;\"> : la vape s\u00e9duit particuli\u00e8rement les 17\u201125 ans, un segment attentif aux nouvelles exp\u00e9riences et aux formats innovants.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Chez les jeunes de 17 ans en 2022, l\u2019OFDT a observ\u00e9 une augmentation notable de l\u2019usage de la cigarette \u00e9lectronique. Cette ann\u00e9e-l\u00e0, 6,2\u202f% des adolescents \u00e9taient vapoteurs quotidiens, contre seulement 1,9\u202f% en 2017. Par ailleurs, 56,9 % des jeunes de 17 ans avaient d\u00e9j\u00e0 exp\u00e9riment\u00e9 le vapotage en 2022, alors que 46,5 % avaient d\u00e9j\u00e0 essay\u00e9 de fumer des cigarettes.<\/span><\/p><p><span style=\"font-weight: 400;\">Chez les adultes, l\u2019exp\u00e9rimentation du vapotage a presque doubl\u00e9 en neuf ans, passant de 25,7 % en 2014 \u00e0 41,8 %. En 2023, 8,3\u202f% des 18-75 ans d\u00e9clarent vapoter actuellement. La majorit\u00e9 de ces usages est quotidienne, avec 6,1\u202f% de la population adulte concern\u00e9e. Ce ph\u00e9nom\u00e8ne touche toutes les cat\u00e9gories de la population adulte. Les hommes sont l\u00e9g\u00e8rement plus nombreux \u00e0 vapoter quotidiennement que les femmes (6,8 % contre 5,4 %).<\/span><\/p><p><span style=\"font-weight: 400;\">En 2023, le <\/span><span style=\"font-weight: 400;\">vapotage<\/span><span style=\"font-weight: 400;\"> quotidien est plus courant dans deux r\u00e9gions de France hexagonale : la Bretagne et la Normandie (respectivement 8,5% et 8,1%). Cette sp\u00e9cificit\u00e9 de la Bretagne avait d\u00e9j\u00e0 \u00e9t\u00e9 observ\u00e9e en 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">Les moments de consommation sont vari\u00e9s : certains vapoteurs privil\u00e9gient une utilisation quotidienne discr\u00e8te, tandis que d\u2019autres consomment dans un cadre social, en parall\u00e8le d\u2019activit\u00e9s de loisirs.<\/span><\/p><p><span style=\"font-weight: 400;\">Source : <a href=\"https:\/\/www.ofdt.fr\/\">Observatoire fran\u00e7ais des drogues et des tendances addictives<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour ouvrir votre magasin de cigarettes \u00e9lectroniques ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Les tendances et saisonnalit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Plusieurs tendances structurent actuellement le march\u00e9 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mont\u00e9e en gamme et diversification des saveurs : les consommateurs recherchent des produits plus personnalis\u00e9s, avec une large gamme d\u2019ar\u00f4mes et de compositions nicotiniques.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digitalisation croissante : bien que l\u2019achat en boutique reste majoritaire, les plateformes en ligne connaissent une progression constante, en particulier aupr\u00e8s des moins de 35 ans et des gros consommateurs.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9glementation accrue : la fiscalit\u00e9 des e\u2011liquides pr\u00e9vue d\u00e8s 2026 pourrait remodeler le march\u00e9, comme cela a \u00e9t\u00e9 observ\u00e9 en Allemagne, o\u00f9 la taxation a entra\u00een\u00e9 une pression sur les marges et une consolidation sectorielle.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9occupations environnementales : l\u2019interdiction des puffs jetables illustre la sensibilit\u00e9 croissante aux enjeux \u00e9cologiques, qui influence le d\u00e9veloppement de formats rechargeables et durables.<\/span><\/li><\/ul><p>\u00a0<\/p><p>La saisonnalit\u00e9 du secteur, et plus pr\u00e9cis\u00e9ment du code NAF 47.26Z \u00ab Commerce de d\u00e9tail de produits \u00e0 base de tabac \u00bb, est particuli\u00e8rement marqu\u00e9e. Les mois d\u2019ao\u00fbt constituent syst\u00e9matiquement la p\u00e9riode o\u00f9 le chiffre d\u2019affaires atteint son pic, tandis que juillet affiche les niveaux les plus faibles.<br data-start=\"363\" data-end=\"366\" \/>Cependant, les recherches Google pour le terme \u00ab cigarette \u00e9lectronique \u00bb r\u00e9v\u00e8lent d\u2019autres p\u00e9riodes d\u2019int\u00e9r\u00eat, notamment en d\u00e9cembre et d\u00e9but janvier, en f\u00e9vrier ainsi qu\u2019\u00e0 la fin du mois de mai.<\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/epsimas.com\/en\/\">Epsimas<\/a>, <a href=\"https:\/\/www.xerfi.com\/presentationetude\/le-marche-de-la-cigarette-electronique_DIS47\">Xerfi<\/a>, <a href=\"https:\/\/www.ameli.fr\/assure\/actualites\/les-cigarettes-electroniques-jetables-ou-puffs-sont-interdites-la-vente\">Ameli<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c8f3b3d e-flex e-con-boxed e-con e-parent\" data-id=\"c8f3b3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b21f4 elementor-widget elementor-widget-shortcode\" data-id=\"41b21f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/26487212\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/26487212\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.  Quelles perspectives pour le march\u00e9 des cigarettes \u00e9lectroniques en France ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 fran\u00e7ais de la cigarette \u00e9lectronique \u00e9volue dans un contexte \u00e0 la fois favorable et exigeant :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Croissance soutenue<span style=\"font-weight: 400;\"> : le nombre de vapoteurs et la diversification des produits offrent des leviers de d\u00e9veloppement pour les acteurs du secteur.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Consolidation et concurrence<span style=\"font-weight: 400;\"> : la concurrence est forte entre boutiques sp\u00e9cialis\u00e9es, buralistes et plateformes en ligne, ainsi que face aux dispositifs import\u00e9s par les g\u00e9ants du tabac.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Innovation produit et services<span style=\"font-weight: 400;\"> : les vape shops peuvent se d\u00e9marquer par l\u2019expertise, le conseil personnalis\u00e9 et la promotion de produits locaux ou artisanaux, notamment des e-liquides fran\u00e7ais.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Digitalisation et fid\u00e9lisation<span style=\"font-weight: 400;\"> : l\u2019essor du e-commerce et des outils digitaux constitue une opportunit\u00e9 pour toucher de nouveaux consommateurs et renforcer la relation client.<\/span><\/li><\/ul><p>\u00a0<\/p><p>Pour les acteurs ind\u00e9pendants, rester comp\u00e9titif passe par la combinaison de qualit\u00e9, expertise, service et innovation. Les enseignes nationales disposent, elles, d\u2019avantages logistiques et marketing. Ces atouts leur permettent de capter une part croissante du march\u00e9.<\/p><p><span style=\"font-weight: 400;\">Selon les premi\u00e8res estimations d\u2019EPSIMAS, le taux de croissance annuel moyen projet\u00e9 s\u2019\u00e9l\u00e8ve \u00e0 5.99% entre 2025 et 2029 sur le code NAF 47.26Z.<\/span><\/p><p><span style=\"font-weight: 400;\">Source : <a href=\"https:\/\/epsimas.com\/en\/\">Epsimas<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez l'ouverture de votre magasin sp\u00e9cialis\u00e9 dans le vapotage ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. NAF \/ APE Codes of the sector <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"font-weight: 400;\">Le code NAF utilis\u00e9 en France pour les commerces vendant des cigarettes \u00e9lectroniques est g\u00e9n\u00e9ralement <b>47.78C<\/b> \u00ab\u202fAutres commerces de d\u00e9tail sp\u00e9cialis\u00e9s divers\u202f\u00bb quand elles se pr\u00e9sentent comme des commerces sp\u00e9cialis\u00e9s \u00ab vape \/ e-cigarette \u00bb hors tabac classique.<\/span><b><\/b><\/p><p><span style=\"font-weight: 400;\">Certaines boutiques d\u00e9clarent \u00e9galement un code <\/span><b>47.26Z<\/b><span style=\"font-weight: 400;\">\u00a0 \u00ab\u202fCommerce de d\u00e9tail de produits \u00e0 base de tabac\u202fen magasin sp\u00e9cialis\u00e9 \u00bb, souvent les bureaux de tabac vendant des cigarettes \u00e9lectroniques.<\/span><\/p><p>This subclass includes:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tobacco retail<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tobacco product retail<\/span><\/li><\/ul><p>\u00a0<\/p><\/div><p><i>Source : <a href=\"http:\/\/insee.fr\">INSEE\u00a0<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c9383 elementor-widget elementor-widget-spacer\" data-id=\"00c9383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 fran\u00e7ais de la cigarette \u00e9lectronique estim\u00e9 \u00e0 environ 1,6 milliard d\u2019euros conna\u00eet une croissance soutenue, port\u00e9e par une hausse continue du vapotage. Les jeunes y recourent de plus en plus comme alternative aux produits du tabac.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37463","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/le-marche-des-cigarettes-electroniques-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/le-marche-des-cigarettes-electroniques-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T09:09:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T09:10:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas MARIE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas MARIE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/\"},\"author\":{\"name\":\"Thomas MARIE\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\"},\"headline\":\"Le march\u00e9 des cigarettes \u00e9lectroniques en France\",\"datePublished\":\"2025-11-27T09:09:07+00:00\",\"dateModified\":\"2025-11-27T09:10:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/\"},\"wordCount\":1483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1301670-1024x682.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/\",\"name\":\"Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1301670-1024x682.jpg\",\"datePublished\":\"2025-11-27T09:09:07+00:00\",\"dateModified\":\"2025-11-27T09:10:16+00:00\",\"description\":\"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1301670-1024x682.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1301670-1024x682.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/le-marche-des-cigarettes-electroniques-en-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le march\u00e9 des cigarettes \u00e9lectroniques en France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\",\"name\":\"Thomas MARIE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"caption\":\"Thomas MARIE\"},\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/thomas-marie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS","description":"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/le-marche-des-cigarettes-electroniques-en-france\/","og_locale":"en_US","og_type":"article","og_title":"Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS","og_description":"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.","og_url":"https:\/\/epsimas.com\/en\/le-marche-des-cigarettes-electroniques-en-france\/","og_site_name":"EPSIMAS","article_published_time":"2025-11-27T09:09:07+00:00","article_modified_time":"2025-11-27T09:10:16+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670.jpg","type":"image\/jpeg"}],"author":"Thomas MARIE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas MARIE","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/"},"author":{"name":"Thomas MARIE","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe"},"headline":"Le march\u00e9 des cigarettes \u00e9lectroniques en France","datePublished":"2025-11-27T09:09:07+00:00","dateModified":"2025-11-27T09:10:16+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/"},"wordCount":1483,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/","url":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/","name":"Le march\u00e9 des cigarettes \u00e9lectroniques en France - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg","datePublished":"2025-11-27T09:09:07+00:00","dateModified":"2025-11-27T09:10:16+00:00","description":"Le march\u00e9 des cigarettes \u00e9lectroniques, estim\u00e9 \u00e0 1,6 milliard d\u2019euros, poursuit sa croissance, port\u00e9 par l\u2019essor du vapotage.","breadcrumb":{"@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/11\/1301670-1024x682.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/le-marche-des-cigarettes-electroniques-en-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Le march\u00e9 des cigarettes \u00e9lectroniques en France"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe","name":"Thomas MARIE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","caption":"Thomas MARIE"},"url":"https:\/\/epsimas.com\/en\/author\/thomas-marie\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/37463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=37463"}],"version-history":[{"count":99,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/37463\/revisions"}],"predecessor-version":[{"id":37571,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/37463\/revisions\/37571"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=37463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=37463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=37463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}