{"id":36953,"date":"2026-03-06T09:01:00","date_gmt":"2026-03-06T08:01:00","guid":{"rendered":"https:\/\/epsimas.com\/?p=36953"},"modified":"2026-04-10T10:32:52","modified_gmt":"2026-04-10T08:32:52","slug":"le-marche-des-cavistes-en-france","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/le-marche-des-cavistes-en-france\/","title":{"rendered":"Etude du march\u00e9 des cavistes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"36953\" class=\"elementor elementor-36953\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 des cavistes en France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 des cavistes en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6332ac4 elementor-widget elementor-widget-spacer\" data-id=\"6332ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e27f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99e27f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Background <\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">Le vin occupe une place centrale dans la culture fran\u00e7aise : plus qu\u2019un simple produit, il repr\u00e9sente un v\u00e9ritable patrimoine. La France observe une fili\u00e8re vin particuli\u00e8rement d\u00e9velopp\u00e9e, avec un chiffre d&rsquo;affaires de 92 milliards d&rsquo;euros (dans son ensemble). Malgr\u00e9 une forte concurrence internationale, notamment de la part de l\u2019Italie et de l\u2019Espagne, le vin fran\u00e7ais continue de s\u2019exporter et de s\u00e9duire.\u00a0<\/span><span style=\"font-size: 1rem;\">De son c\u00f4t\u00e9, le march\u00e9 des cavistes (code NAF 47.25Z) continue de cro\u00eetre, atteignant en 2025 plus de 2.6 milliards d&rsquo;euros selon les estimations d&rsquo;EPSIMAS. <\/span><span style=\"font-size: 1rem;\">Toutefois, sur le march\u00e9 national, une tendance de fond se dessine : depuis 2012, la consommation annuelle de vin par habitant est en baisse. Ce recul n\u2019est pas n\u00e9cessairement synonyme de d\u00e9sint\u00e9r\u00eat, mais refl\u00e8te plut\u00f4t une \u00e9volution des comportements de consommation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le secteur viticole, de la production \u00e0 la distribution, est donc en pleine mutation. Le nombre d\u2019entreprises de la fili\u00e8re est en diminution depuis 2016, et les acteurs doivent d\u00e9sormais s\u2019adapter \u00e0 une demande plus exigeante, dans un contexte global de baisse de la consommation d\u2019alcool en France.\u00a0<\/span><\/p><p><span style=\"font-size: 1rem;\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur le secteur des cavistes ? EPSIMAS s&rsquo;en occupe pour vous !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Key market figures<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Les consommateurs de vin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-wine-glass-alt\" viewbox=\"0 0 288 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 464h-40V346.81c68.47-15.89 118.05-79.91 111.4-154.16l-15.95-178.1C270.71 6.31 263.9 0 255.74 0H32.26c-8.15 0-14.97 6.31-15.7 14.55L.6 192.66C-6.05 266.91 43.53 330.93 112 346.82V464H72c-22.09 0-40 17.91-40 40 0 4.42 3.58 8 8 8h208c4.42 0 8-3.58 8-8 0-22.09-17.91-40-40-40zM61.75 48h164.5l7.17 80H54.58l7.17-80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Les tendances du secteur<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbtack\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M298.028 214.267L285.793 96H328c13.255 0 24-10.745 24-24V24c0-13.255-10.745-24-24-24H56C42.745 0 32 10.745 32 24v48c0 13.255 10.745 24 24 24h42.207L85.972 214.267C37.465 236.82 0 277.261 0 328c0 13.255 10.745 24 24 24h136v104.007c0 1.242.289 2.467.845 3.578l24 48c2.941 5.882 11.364 5.893 14.311 0l24-48a8.008 8.008 0 0 0 .845-3.578V352h136c13.255 0 24-10.745 24-24-.001-51.183-37.983-91.42-85.973-113.733z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Market Competition <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Les perspectives du secteur<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Code NAF des cavistes<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta-1024x683.jpg\" class=\"attachment-large size-large wp-image-36959\" alt=\"bouteilles de vins - March\u00e9 des cavistes\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/10\/h4aglo55tta.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26b94e elementor-widget elementor-widget-spacer\" data-id=\"d26b94e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Les chiffres cl\u00e9s du march\u00e9 des cavistes et du vin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"126\" data-end=\"652\">Le march\u00e9 des \u00e9tablissements de commerce de d\u00e9tails de boissons en France affiche une croissance continue depuis plus de 25 ans, malgr\u00e9 un recul ponctuel en 2020. Entre 2023 et 2024, une baisse mod\u00e9r\u00e9e du chiffre d\u2019affaires du secteur a \u00e9t\u00e9 observ\u00e9e. Malgr\u00e9 ce recul, la tendance reste \u00e0 la hausse sur les dix derni\u00e8res ann\u00e9es. En 2025, le chiffre d&rsquo;affaires des commerces de d\u00e9tails de boissons s&rsquo;estimait \u00e0 plus de 2.6 milliards d&rsquo;euros en France, selon les premi\u00e8res estimations.<span style=\"font-size: 1rem;\">\u00a0Soit une croissance annuelle moyenne d&rsquo;environ 6.6% sur les dix derni\u00e8res ann\u00e9es. <\/span><span style=\"font-size: 1rem;\">La consommation individuelle d&rsquo;alcool tend, n\u00e9anmoins, \u00e0 la baisse depuis de nombreuses ann\u00e9es en France, et le secteur du vin n&rsquo;est pas \u00e9pargn\u00e9.<\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p>\n<p data-start=\"654\" data-end=\"1097\">Dans ce contexte, le march\u00e9 des cavistes reste central : selon une \u00e9tude de Bonial et OpinionWay, 33% des Fran\u00e7ais consid\u00e8rent le caviste comme le lieu id\u00e9al pour d\u00e9nicher une bonne bouteille. Par ailleurs, l\u2019offre elle-m\u00eame \u00e9volue, port\u00e9e notamment par la mont\u00e9e en puissance du bio : en 2023, 22\u202f% du vignoble fran\u00e7ais est cultiv\u00e9 en agriculture biologique, soit plus de 10\u202f700 producteurs r\u00e9partis sur l\u2019ensemble du territoire. Face \u00e0 la baisse de consommation en volume, les professionnels misent sur une certaine mont\u00e9e en gamme. Entre 2015 et 2025, le prix moyen du litre de vin a connu une croissance de plus de 25%, soit une croissance annuelle moyenne d&rsquo;environ 2.5%.\u00a0<\/p>\n<p>Sources: <a href=\"https:\/\/www.insee.fr\/fr\/accueil\">INSEE<\/a>\u00a0; <a href=\"https:\/\/www.fnb-info.fr\/actualites\/etudes-et-publications\/rapport-d-activites-fnb-2023\">FNB 2023<\/a>\u00a0; Sitevi\u00a0; <a href=\"https:\/\/www.opinion-way.com\/\">Bonial \/ OpinionWay 2021<\/a> ; <a href=\"https:\/\/www.vinetsociete.fr\/chiffres-cles\/\">Vins et Soci\u00e9t\u00e9<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0b300e3 e-flex e-con-boxed e-con e-parent\" data-id=\"0b300e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b1c6d elementor-widget elementor-widget-shortcode\" data-id=\"e7b1c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/27921958\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/27921958\/thumbnail\" width=\"100%\" alt=\"Visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0835b01 e-flex e-con-boxed e-con e-parent\" data-id=\"0835b01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d4d4e elementor-widget elementor-widget-spacer\" data-id=\"20d4d4e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f304a35 e-flex e-con-boxed e-con e-parent\" data-id=\"f304a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e1e31 elementor-widget elementor-widget-heading\" data-id=\"c9e1e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Les consommateurs de vin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05a0a2 elementor-widget elementor-widget-heading\" data-id=\"d05a0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Les pr\u00e9f\u00e9rences et profil de consommation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aeaa9d e-flex e-con-boxed e-con e-parent\" data-id=\"0aeaa9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3379a elementor-widget elementor-widget-text-editor\" data-id=\"9c3379a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En 2025, le vin conserve une place de choix dans les habitudes de consommation des Fran\u00e7ais. Avec 58\u202f% de pr\u00e9f\u00e9rence, il reste la boisson alcoolis\u00e9e favorite, devant la bi\u00e8re (56\u202f%) et le champagne. N\u00e9anmoins, ces deux premi\u00e8res enregistrent une l\u00e9g\u00e8re baisse de popularit\u00e9 par rapport \u00e0 2024 (-2 points), traduisant un recul global de la consommation d\u2019alcool.<\/span><\/p><p><span style=\"font-weight: 400;\">Les pr\u00e9f\u00e9rences varient fortement selon les profils. Chez les hommes, la pr\u00e9f\u00e9rence pour le vin progresse (67\u202f%, +3 points), tandis que chez les femmes, elle chute \u00e0 50\u202f% (-6 points).\u00a0<\/span><span style=\"font-weight: 400;\">Du c\u00f4t\u00e9 des 18-25 ans, on observe un regain d\u2019int\u00e9r\u00eat avec une hausse de 6 points (45\u202f%), accompagn\u00e9 d\u2019un engouement croissant pour le cidre (+7 points) et les spiritueux purs (+4 points).\u00a0<\/span><span style=\"font-weight: 400;\">\u00c0 l\u2019inverse, les 26-35 ans marquent un net d\u00e9sengagement, avec le vin passant de 59\u202f% \u00e0 48\u202f%, cette tranche d\u2019\u00e2ge \u00e9tant d\u00e9sormais la seule \u00e0 placer la bi\u00e8re en t\u00eate de ses boissons alcoolis\u00e9es pr\u00e9f\u00e9r\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Le vin rouge reste la couleur la plus consomm\u00e9e lors des repas (78\u202f%), bien que ce chiffre soit en l\u00e9ger recul (-3 points). Le blanc (50\u202f%) reste stable, et le ros\u00e9 (49\u202f%) gagne un point. Le vin orange s\u00e9duit davantage dans un cadre amical (26\u202f%).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb5297 elementor-widget elementor-widget-heading\" data-id=\"fcb5297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e9volution des pratiques et des comportements<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c596781 elementor-widget elementor-widget-text-editor\" data-id=\"c596781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les moments de consommation confirment le lien du vin avec la convivialit\u00e9. Il est majoritairement consomm\u00e9 le soir et le week-end (68\u202f%, +8 points depuis 2022) et au d\u00e9jeuner dominical (48\u202f%, -4 points). En semaine, la consommation reste plus discr\u00e8te.\u00a0<\/span><span style=\"font-weight: 400;\">Les motifs de consommation restent constants : l\u2019accord mets-vins (45\u202f%), la convivialit\u00e9 (40\u202f%), et le plaisir gustatif (39\u202f%).\u00a0<\/span><span style=\"font-size: 1rem;\">Les nouvelles habitudes alimentaires comme les ap\u00e9ros d\u00eenatoires ou les repas fractionn\u00e9s ouvrent la voie \u00e0 de nouveaux usages, notamment \u00e0 travers des formats plus nomades, tels que les canettes.<\/span><\/p><p><span style=\"font-weight: 400;\">En parall\u00e8le, les pratiques de sobri\u00e9t\u00e9 gagnent du terrain. En 2025, la part des non-consommateurs d\u2019alcool atteint 17\u202f% (+3 points). Cette progression concerne surtout les femmes (+6 points, \u00e0 23\u202f%). Elle est stable chez les 18-25 ans (22\u202f%), mais progresse l\u00e9g\u00e8rement chez les 26-35 ans (18\u202f%, +1 point). S<\/span><span style=\"font-size: 1rem;\">i 80\u202f% des Fran\u00e7ais consomment encore du vin au moins une fois par an, cette proportion est en baisse de 2 points par rapport \u00e0 2024, et de 5 points sur la derni\u00e8re d\u00e9cennie.\u00a0<\/span><span style=\"font-size: 1rem;\">Pour autant, seuls 4\u202f% des consommateurs d\u2019alcool ne boivent jamais de vin, contre 14\u202f% qui ne consomment jamais de spiritueux \u2014 preuve que le vin conserve une place symbolique forte dans la culture alimentaire fran\u00e7aise, m\u00eame si les usages se r\u00e9inventent.<\/span><\/p><p dir=\"ltr\"><span style=\"font-size: 1rem;\">Sources: <a href=\"https:\/\/www.sowine.com\/barometre\/barometre-2025\/boissons-alcoolisees-preferees\/\">Barom\u00e8tre 2025 Sowine \/ Dynata<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56669 elementor-widget elementor-widget-spacer\" data-id=\"8f56669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 du vin ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842ae91 elementor-widget elementor-widget-spacer\" data-id=\"842ae91\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.  Les tendances et saisonnalit\u00e9 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La tendance des boissons \u00e0 faible ou sans alcool (\u00ab\u202fno\/low\u202f\u00bb) continue de progresser en France. En 2025, 29\u202f% des Fran\u00e7ais en consomment, principalement pour r\u00e9duire leur consommation d\u2019alcool (42\u202f%), prendre soin de leur sant\u00e9 (39\u202f%), ou simplement pour le plaisir du go\u00fbt (37\u202f%). Ce ph\u00e9nom\u00e8ne s\u00e9duit davantage les femmes (33\u202f%) que les hommes (25\u202f%), et rencontre un fort succ\u00e8s aupr\u00e8s des 18-25 ans, dont 45\u202f% d\u00e9clarent en consommer, contre seulement 18\u202f% chez les 50-65 ans.<\/span><\/p><p><span style=\"font-weight: 400;\">Les pr\u00e9occupations environnementales s\u2019ancrent elles aussi de plus en plus dans les comportements d\u2019achat. En 2025, 51\u202f% des Fran\u00e7ais d\u00e9clarent regarder syst\u00e9matiquement ou presque les labels environnementaux avant d\u2019acheter une bouteille de vin. 69\u202f% ont d\u00e9j\u00e0 achet\u00e9 un vin labellis\u00e9, m\u00eame si l\u2019acte reste occasionnel pour la majorit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cette attention est particuli\u00e8rement marqu\u00e9e chez :<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les jeunes consommateurs,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les amateurs avertis,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les acheteurs en ligne,<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">et ceux qui consacrent plus de 20\u202f\u20ac par bouteille.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Du c\u00f4t\u00e9 du digital, les achats de vin en ligne se stabilisent en 2025 \u00e0 34\u202f% des consommateurs. Bien que ce chiffre soit l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 celui de 2023 (38\u202f%), les acheteurs r\u00e9guliers et les grands acheteurs sont en progression.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Le budget moyen, quant \u00e0 lui, affiche une tendance \u00e0 la baisse, se situant d\u00e9sormais entre 31 \u20ac et 50 \u20ac par bouteille. Toutefois, les consommateurs d\u00e9pensant plus de 20\u202f\u20ac par bouteille sont de plus en plus nombreux (25\u202f%, +3 points par rapport \u00e0 2024).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Les moins de 35 ans restent les plus adeptes de ce canal, avec une forte app\u00e9tence pour la commande en ligne.\u00a0<\/span><\/p><p><span style=\"font-size: 1rem;\">Sources: <\/span><a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/www.sowine.com\/barometre\/barometre-2025\/boissons-alcoolisees-preferees\/\">Barom\u00e8tre 2025 Sowine \/ Dynata<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour ouvrir votre cave ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La concurrence sur le march\u00e9 des cavistes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"114\" data-end=\"537\">La concurrence \u00e0 laquelle font face les cavistes est particuli\u00e8rement intense et provient de plusieurs canaux de distribution. En premier lieu, les grandes et moyennes surfaces (GMS) repr\u00e9sentent des concurrents majeurs. Elles proposent un large choix de vins \u00e0 des prix comp\u00e9titifs, accessibles facilement lors des courses du quotidien, ce qui s\u00e9duit une client\u00e8le en qu\u00eate de praticit\u00e9 et de rapport qualit\u00e9-prix.<\/p><p data-start=\"539\" data-end=\"851\">Les enseignes sp\u00e9cialis\u00e9es, notamment les cha\u00eenes nationales (comme Nicolas ou Repaire de Bacchus), viennent \u00e9galement concurrencer les cavistes ind\u00e9pendants. Leur force r\u00e9side dans une image d\u2019expertise, des conseils personnalis\u00e9s et une offre structur\u00e9e, souvent appuy\u00e9e par des outils marketing puissants.<\/p><p data-start=\"853\" data-end=\"1299\">Enfin, les plateformes de vente en ligne connaissent une progression constante et transforment les comportements d\u2019achat. Elles offrent une grande vari\u00e9t\u00e9 de r\u00e9f\u00e9rences, des prix attractifs, des livraisons rapides, ainsi que des services innovants comme les abonnements ou les ventes priv\u00e9es. Les sites de producteurs, les marketplaces g\u00e9n\u00e9ralistes et les sites de cavistes digitalis\u00e9s viennent ainsi renforcer cette pression concurrentielle.<\/p><p><em>Sources: <a href=\"http:\/\/epsimas.com\/en\/\">EPSIMAS<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.  Quelles perspectives pour le march\u00e9 des cavistes en France ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"300\" data-end=\"685\">Le secteur des cavistes en France \u00e9volue dans un contexte contrast\u00e9. Les ind\u00e9pendants repr\u00e9sentent encore la majorit\u00e9 du march\u00e9 (environ 75 %), mais les r\u00e9seaux sous enseigne progressent rapidement, captant d\u00e9sormais un quart du secteur. Leur force ? Une image de marque solide, une logistique rod\u00e9e, des achats centralis\u00e9s\u2026 Autant d\u2019avantages qui leur permettent de gagner du terrain.<\/p><p data-start=\"687\" data-end=\"965\">Pour les cavistes ind\u00e9pendants, l\u2019enjeu est donc clair : rester comp\u00e9titifs en s\u2019adaptant aux attentes d\u2019une client\u00e8le en pleine \u00e9volution. Car aujourd\u2019hui, on boit moins, mais on boit mieux. Les consommateurs recherchent des produits de qualit\u00e9, authentiques, porteurs de sens.<\/p><p data-start=\"967\" data-end=\"1028\">Face \u00e0 cela, plusieurs leviers permettent de se d\u00e9marquer :<\/p><ul data-start=\"1029\" data-end=\"1366\"><li data-start=\"1029\" data-end=\"1109\"><p data-start=\"1031\" data-end=\"1109\">Mettre en avant des vignerons ind\u00e9pendants et des terroirs moins connus,<\/p><\/li><li data-start=\"1110\" data-end=\"1167\"><p data-start=\"1112\" data-end=\"1167\">Proposer des vins bio, naturels ou en biodynamie,<\/p><\/li><li data-start=\"1168\" data-end=\"1268\"><p data-start=\"1170\" data-end=\"1268\">Cr\u00e9er de l\u2019exp\u00e9rience en boutique : d\u00e9gustations, ateliers, rencontres avec les producteurs,<\/p><\/li><li data-start=\"1269\" data-end=\"1366\"><p data-start=\"1271\" data-end=\"1366\">Jouer la carte du conseil personnalis\u00e9, un atout majeur face aux offres plus standardis\u00e9es.<\/p><\/li><\/ul><p data-start=\"1368\" data-end=\"1639\">La digitalisation, encore peu exploit\u00e9e par les cavistes, constitue \u00e9galement un axe de d\u00e9veloppement : pr\u00e9sence sur les r\u00e9seaux sociaux, vente en ligne, outils de fid\u00e9lisation\u2026 Des solutions qui permettent de renforcer le lien client et de toucher une nouvelle audience.<\/p><p data-start=\"1641\" data-end=\"1811\">Dans un march\u00e9 en pleine transformation, les cavistes qui sauront allier authenticit\u00e9, expertise et sens du service auront toutes les cl\u00e9s pour tirer leur \u00e9pingle du jeu.<\/p><p><i style=\"font-size: 1rem;\">Sources: <a href=\"https:\/\/propulsebyca.fr\/\"><em data-start=\"1813\" data-end=\"1840\">Propulse by CA<\/em><\/a>;\u00a0 <a href=\"http:\/\/epsimas.com\/en\/\">EPSIMAS<\/a>\u00a0<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez l'ouverture de votre cave ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your custom market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Codes NAF \/ APE du secteur des cavistes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"font-weight: 400\">Subclass <\/span><b>47.25Z<\/b><span style=\"font-weight: 400\"> : Commerce de d\u00e9tail de boissons en magasin sp\u00e9cialis\u00e9<\/span><\/p><p><span style=\"font-weight: 400\">This subclass includes:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">le commerce de d\u00e9tail de boissons (non destin\u00e9es \u00e0 la consommation sur place) :<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">boissons alcoolis\u00e9es<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">boissons non alcoolis\u00e9es<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400\">This subclass does not include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">l&rsquo;activit\u00e9 des d\u00e9bits de boisson (cf. 56.30Z)<\/span><\/li><\/ul><p>\u00a0<\/p><\/div><p><i>Source : <a href=\"http:\/\/insee.fr\">INSEE\u00a0<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c9383 elementor-widget elementor-widget-spacer\" data-id=\"00c9383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le vin occupe une place embl\u00e9matique dans la culture fran\u00e7aise : il ne s\u2019agit pas seulement d\u2019un produit de consommation, mais d\u2019un v\u00e9ritable symbole du patrimoine national. Actuellement, la France se classe au troisi\u00e8me rang des march\u00e9s mondiaux du vin, un secteur qui devrait atteindre plus de 30 milliards d\u2019euros d\u2019ici 2028, selon les donn\u00e9es de Statista. Bien que la concurrence \u00e9trang\u00e8re, notamment italienne et espagnole, soit de plus en plus pr\u00e9sente, les vins fran\u00e7ais continuent de s\u00e9duire les march\u00e9s internationaux.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36953","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude du march\u00e9 des cavistes - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des cavistes, \u00e0 l&#039;instar de la fili\u00e8re du vin, conna\u00eet en 2025 un l\u00e9ger recul de son chiffre d&#039;affaires en France. 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