{"id":36752,"date":"2026-03-05T16:46:41","date_gmt":"2026-03-05T15:46:41","guid":{"rendered":"https:\/\/epsimas.com\/?p=36752"},"modified":"2026-03-05T16:46:44","modified_gmt":"2026-03-05T15:46:44","slug":"marche-opticien","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/marche-opticien\/","title":{"rendered":"Etude du march\u00e9 des opticiens"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"36752\" class=\"elementor elementor-36752\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 des opticiens en France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 de l'optique en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45e6b elementor-widget elementor-widget-spacer\" data-id=\"9a45e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6ccd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2da6ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Background <\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">Le march\u00e9 de l\u2019optique retrouve sa dynamique apr\u00e8s la chute de 2020 due \u00e0 la pand\u00e9mie. En 2025, les premi\u00e8res estimations \u00e9valuent le chiffre d\u2019affaires du march\u00e9 des opticiens \u00e0 7,3 milliards d\u2019euros.<\/span><\/p><p><span style=\"font-weight: 400;\">Le march\u00e9 des opticiens (dont le code NAF est\u00a0<strong>47.78A &#8211; Commerce de d\u00e9tails d&rsquo;optique<\/strong>) correspond \u00e0 l\u2019ensemble des activit\u00e9s li\u00e9es \u00e0 la commercialisation de produits et de services destin\u00e9s \u00e0 la correction ou \u00e0 la protection de la vue. Il comprend principalement la vente de lunettes de vue (montures et verres correcteurs), de lentilles de contact, de lunettes de soleil, ainsi que de produits d\u2019entretien et d\u2019accessoires. En plus de cette fonction commerciale, les opticiens jouent \u00e9galement un r\u00f4le de professionnel de sant\u00e9, en r\u00e9alisant des examens de la vue et en assurant le bon ajustement des \u00e9quipements optiques.<\/span><\/p><p><span style=\"font-weight: 400;\">Le secteur devient n\u00e9anmoins de plus en plus concurrentiel. Les grandes enseignes se multiplient. Les plateformes en ligne gagnent du terrain. Le r\u00f4le de l&rsquo;opticien tend ainsi \u00e0 se r\u00e9inventer, axant le service et le conseil au c\u0153ur du m\u00e9tier. <\/span><span style=\"font-weight: 400;\">Le nombre d\u2019opticiens dipl\u00f4m\u00e9s continue de progresser. Ils \u00e9taient 27&rsquo;000 en 2014, ils sont plus de 44&rsquo;000 en 2025. Soit une densit\u00e9 de 65 opticiens pour 100\u202f000 habitants.<\/span><\/p><p><span style=\"font-size: 1rem;\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur le secteur des opticiens ? EPSIMAS s&rsquo;en occupe pour vous ! <\/span><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Key figures<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-glasses\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M574.1 280.37L528.75 98.66c-5.91-23.7-21.59-44.05-43-55.81-21.44-11.73-46.97-14.11-70.19-6.33l-15.25 5.08c-8.39 2.79-12.92 11.86-10.12 20.24l5.06 15.18c2.79 8.38 11.85 12.91 20.23 10.12l13.18-4.39c10.87-3.62 23-3.57 33.16 1.73 10.29 5.37 17.57 14.56 20.37 25.82l38.46 153.82c-22.19-6.81-49.79-12.46-81.2-12.46-34.77 0-73.98 7.02-114.85 26.74h-73.18c-40.87-19.74-80.08-26.75-114.86-26.75-31.42 0-59.02 5.65-81.21 12.46l38.46-153.83c2.79-11.25 10.09-20.45 20.38-25.81 10.16-5.3 22.28-5.35 33.15-1.73l13.17 4.39c8.38 2.79 17.44-1.74 20.23-10.12l5.06-15.18c2.8-8.38-1.73-17.45-10.12-20.24l-15.25-5.08c-23.22-7.78-48.75-5.41-70.19 6.33-21.41 11.77-37.09 32.11-43 55.8L1.9 280.37A64.218 64.218 0 0 0 0 295.86v70.25C0 429.01 51.58 480 115.2 480h37.12c60.28 0 110.37-45.94 114.88-105.37l2.93-38.63h35.75l2.93 38.63C313.31 434.06 363.4 480 423.68 480h37.12c63.62 0 115.2-50.99 115.2-113.88v-70.25c0-5.23-.64-10.43-1.9-15.5zm-370.72 89.42c-1.97 25.91-24.4 46.21-51.06 46.21H115.2C86.97 416 64 393.62 64 366.11v-37.54c18.12-6.49 43.42-12.92 72.58-12.92 23.86 0 47.26 4.33 69.93 12.92l-3.13 41.22zM512 366.12c0 27.51-22.97 49.88-51.2 49.88h-37.12c-26.67 0-49.1-20.3-51.06-46.21l-3.13-41.22c22.67-8.59 46.08-12.92 69.95-12.92 29.12 0 54.43 6.44 72.55 12.93v37.54z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. L'offre disponible sur le march\u00e9 <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Les clients des opticiens<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Industry Trends <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Les perspectives du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg\" class=\"attachment-large size-large wp-image-36764\" alt=\"March\u00e9 des opticiens\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f0164 e-flex e-con-boxed e-con e-parent\" data-id=\"37f0164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d34ae elementor-widget elementor-widget-spacer\" data-id=\"c7d34ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Les chiffres cl\u00e9s du march\u00e9 des opticiens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 de l\u2019optique progresse chaque ann\u00e9e, \u00e0 un rythme soutenu. En 2025, le chiffre d\u2019affaires est estim\u00e9 \u00e0<\/span><b> 7,3 milliards d\u2019euros<\/b><span style=\"font-weight: 400;\">, selon les premi\u00e8res estimations d&rsquo;EPSIMAS. Ce march\u00e9 a ainsi connu une croissance annuelle moyenne de 4.18% entre 2016 et 2025. U<\/span><span style=\"font-size: 1rem;\">ne croissance s&rsquo;expliquant en partie par la forte demande li\u00e9e aux troubles visuels, touchant une large majorit\u00e9 de la population.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En France, plus de<\/span><b> 7 personnes sur 10<\/b><span style=\"font-weight: 400;\">, parmi les plus de 20 ans, portent des lunettes ou lentilles de contact. Les troubles de la vision sont ainsi les atteintes sensorielles les plus fr\u00e9quentes en France. <\/span><b>75% des adultes de plus de 20 ans<\/b><span style=\"font-weight: 400;\"> sont concern\u00e9s, et jusqu\u2019\u00e0 97% des plus de 60 ans.\u00a0<\/span><span style=\"font-size: 1rem;\">Mal corrig\u00e9s, ces troubles deviennent handicapants au quotidien. Chez les plus de 80 ans, 24\u202f% peinent \u00e0 lire un journal, m\u00eame avec des lunettes, et 17% n\u2019arrivent plus \u00e0 reconna\u00eetre un visage \u00e0 quatre m\u00e8tres. L<\/span><span style=\"font-size: 1rem;\">es femmes sont plus nombreuses \u00e0 signaler des probl\u00e8mes visuels, notamment pour la vision de loin. Des \u00e9carts sociaux sont \u00e9galement observ\u00e9s quant aux troubles de vision. En effet, les ouvriers et employ\u00e9s, moins enclins \u00e0 consulter, vivent plus souvent avec des troubles non corrig\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/www.xerfi.com\/presentationetude\/le-marche-de-l-optique_DIS71\">Xerfi<\/a>\u00a0; <a href=\"https:\/\/nielseniq.com\/global\/fr\/news-center\/2023\/ventes-equipement-optique-france-2022\/\">GfK<\/a>; <a href=\"https:\/\/epsimas.com\/en\/\">EPSIMAS<\/a>\u00a0; <a href=\"https:\/\/www.octika.com\/blog\/les-chiffres-de-l-optique-avril-2025-n201#:~:text=Le%20chiffre%20d'affaires%202024,6%2C9%20en%202023).\">Octicka<\/a>\u00a0;\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/drees.solidarites-sante.gouv.fr\/publications\/etudes-et-resultats\/troubles-de-la-vision-sept-adultes-sur-dix-portent-des-lunettes-0\">Drees<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d8af184 e-flex e-con-boxed e-con e-parent\" data-id=\"d8af184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc4be7 elementor-widget elementor-widget-shortcode\" data-id=\"1bc4be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/27873704\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/27873704\/thumbnail\" width=\"100%\" alt=\"Visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fa7c7 e-flex e-con-boxed e-con e-parent\" data-id=\"e8fa7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1c19 elementor-widget elementor-widget-spacer\" data-id=\"d6f1c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des opticiens ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.  L'offre disponible sur le march\u00e9 des opticiens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019offre sur le march\u00e9 fran\u00e7ais de l\u2019optique se structure autour de quatre grands segments : verres correcteurs, montures optiques, lunettes de soleil et lentilles de contact, avec une grande diversit\u00e9 de gammes et de prix.\u00a0<\/p><p>Les verres correcteurs repr\u00e9sentent la part la plus importante de l\u2019offre (environ 65\u202f% du chiffre d\u2019affaires), suivis des montures (25\u202f%) et des lentilles de contact, qui, avec les produits associ\u00e9s, atteignent environ 10\u202f% du march\u00e9. Les lunettes solaires, bien que moins centrales, compl\u00e8tent l\u2019offre, notamment en p\u00e9riode estivale. L\u2019introduction du panier 100\u202f% Sant\u00e9 a \u00e9galement modifi\u00e9 la structure de l\u2019offre en \u00e9largissant l\u2019acc\u00e8s \u00e0 des \u00e9quipements optiques, incitant les enseignes \u00e0 proposer \u00e0 la fois des produits \u00abremboursables\u00bb standardis\u00e9s et des gammes plus premium.<\/p><p><span style=\"font-weight: 400;\">Sources: <a href=\"https:\/\/www.businesscoot.com\/fr\/etude\/le-marche-de-l-optique-france\">Businesscoot<\/a>, <a href=\"https:\/\/panelsculture.gfk.com\/\">Gfk <\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-84393c1 e-flex e-con-boxed e-con e-parent\" data-id=\"84393c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91e91eb elementor-widget elementor-widget-shortcode\" data-id=\"91e91eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/25080207\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/25080207\/thumbnail\" width=\"100%\" alt=\"Visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour ouvrir votre magasin d'optique ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Les clients des opticiens <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #333333;\" data-start=\"225\" data-end=\"499\">Les Fran\u00e7ais tendent \u00e0 rester fid\u00e8les \u00e0 leur opticien. En 2024, 72% ach\u00e8tent leurs lunettes dans le m\u00eame magasin que la fois pr\u00e9c\u00e9dente, soit 3 points de plus qu\u2019en 2023. Ce comportement s&rsquo;explique par un niveau de satisfaction tr\u00e8s \u00e9lev\u00e9 : 94% des clients se d\u00e9clarent satisfaits.<\/p><p style=\"color: #333333;\" data-start=\"501\" data-end=\"761\">La fr\u00e9quence de renouvellement, quant \u00e0 elle, diminue. Seuls 32% des Fran\u00e7ais ont chang\u00e9 de lunettes correctrices au cours des 12 derniers mois, contre 34\u202f% en 2023. En moyenne, un consommateur renouvelle ses lunettes tous les 2.5 ans. En revanche, 66\u202f% ont profit\u00e9 de leurs visites en magasin pour acheter d\u2019autres produits, comme des solaires ou des lentilles. Les ventes additionnelles sont ainsi un levier efficace de croissance du chiffre d&rsquo;affaires sur ce secteur.\u00a0<\/p><p style=\"color: #333333;\" data-start=\"763\" data-end=\"982\">Ce ralentissement du renouvellement s\u2019explique aussi par un manque d\u2019information. Seuls 52\u202f% des Fran\u00e7ais savent qu\u2019ils peuvent renouveler leurs lunettes directement chez l\u2019opticien, sans repasser par l\u2019ophtalmologiste. Il est toutefois \u00e0 noter que le consommateur fran\u00e7ais moyen n&rsquo;\u00e9prouve pas un fort besoin de renouvellement.<span style=\"font-size: 1rem;\">\u00a090% des porteurs sont pr\u00eats \u00e0 conserver leur monture si seule la correction change. Ce r\u00e9flexe est particuli\u00e8rement fort chez les plus de 65 ans (95%), contre 81% chez les 18-24 ans.\u00a0<\/span><span style=\"font-size: 1rem;\">Ces choix ont un impact direct sur le march\u00e9. Les ventes de montures reculent : \u20133,2% en 2023, apr\u00e8s \u20134,1% en 2022. \u00c0 l\u2019inverse, les ventes de verres progressent : +1,2% en 2023, +4,2% en 2022.\u00a0<\/span><\/p><p style=\"color: #333333;\" data-start=\"1395\" data-end=\"1573\">Les attentes changent aussi sur le plan environnemental. 80\u202f% des Fran\u00e7ais se disent favorables au reconditionnement local de leurs anciens \u00e9quipements, notamment leurs lunettes.\u00a0<\/p><p style=\"color: #333333;\" data-start=\"1575\" data-end=\"1696\"><span style=\"font-size: 1rem;\">Sources:\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.arcane-research.com\/infographie-lunettes-de-vue\/\">Arcane Research<\/a><span style=\"font-size: 1rem;\">\u00a0;\u00a0\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.insee.fr\/fr\/accueil\">INSEE<\/a><span style=\"font-size: 1rem;\">,\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.acuite.fr\/actualite\/magasin\/301783\/les-chiffres-du-marche-de-loptique-lunetterie-en-2024-leger-ralentissement\">Acuit\u00e9<\/a><span style=\"font-size: 1rem;\">,\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/drees.solidarites-sante.gouv.fr\/publications\/etudes-et-resultats\/troubles-de-la-vision-sept-adultes-sur-dix-portent-des-lunettes-0\">Drees<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-77f9a68 e-flex e-con-boxed e-con e-parent\" data-id=\"77f9a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5144cbe elementor-widget elementor-widget-shortcode\" data-id=\"5144cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/25079617\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/25079617\/thumbnail\" width=\"100%\" alt=\"Visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.  Les tendances du secteur de l'optique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Innovation et confort :\u00a0<\/b><span style=\"font-weight: 400;\">Le march\u00e9 de l\u2019optique \u00e9volue rapidement. Les verres int\u00e8grent d\u00e9sormais des technologies avanc\u00e9es : verres progressifs, anti-lumi\u00e8re bleue, hydrophobes, anti-salissures ou encore photochromiques. Les montures et les verres s\u2019adaptent aux besoins de chaque client gr\u00e2ce \u00e0 l\u2019innovation en mati\u00e8re de mat\u00e9riaux et de design.\u00a0<\/span><span style=\"font-weight: 400;\">Les lentilles suivent la m\u00eame dynamique. Les mod\u00e8les souples ou rigides (gazeuses) offrent plus de confort et r\u00e9pondent aux probl\u00e8mes d\u2019accommodation.<\/span><\/p><p><b>Digitalisation <\/b><span style=\"font-weight: 400;\">: Le num\u00e9rique transforme \u00e9galement le secteur. Les lunettes intelligentes et la r\u00e9alit\u00e9 augment\u00e9e prennent place sur le march\u00e9. Ces dispositifs connect\u00e9s facilitent le quotidien en interagissant avec d&rsquo;autres appareils ou applications. Ils ouvrent la voie \u00e0 une convergence entre optique, sant\u00e9, \u00e9ducation et divertissement.<\/span><\/p><p><b>Durabilit\u00e9 et responsabilit\u00e9 :\u00a0<\/b><span style=\"font-weight: 400;\">Autre tendance cl\u00e9 : l\u2019optique devient plus responsable. Les fabricants adoptent des pratiques durables et int\u00e8grent des mat\u00e9riaux \u00e9coresponsables dans leur production. Le reconditionnement des montures est \u00e9galement tr\u00e8s appr\u00e9ci\u00e9 par une partie des consommateurs.\u00a0<\/span><\/p><p><b>La vente en ligne et le e-commerce :\u00a0<\/b><span style=\"font-weight: 400;\">Enfin, l\u2019e-commerce s\u2019impose comme un canal de vente majeur. Les achats en ligne augmentent fortement, notamment chez les jeunes. Ces derniers utilisent des outils comme l\u2019essai virtuel via webcam pour choisir leurs \u00e9quipements \u00e0 distance.<\/span><\/p><p><span style=\"font-weight: 400;\">Source : <a href=\"https:\/\/www.octika.com\/blog\/l-avenir-de-l-optique-b2b-tendances-et-previsions-n101\">Octika<\/a>; <a href=\"https:\/\/www.iso.fr\/actualite\/marche-optique\/\">ISO<\/a>\u00a0; <a href=\"http:\/\/epsimas.com\/en\/\">EPSIMAS<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez l'ouverture de votre magasin d'optique ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Les perspectives du march\u00e9 des opticiens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le march\u00e9 des opticiens conna\u00eet une croissance soutenue, port\u00e9e par des tendances d\u00e9mographiques, technologiques et soci\u00e9tales fortes. Cette \u00e9volution s\u2019explique par plusieurs facteurs. D&rsquo;une part, le vieillissement de la population, qui accro\u00eet naturellement les besoins en correction visuelle. D&rsquo;autres parts, l\u2019augmentation des troubles de la vision chez les plus jeunes, notamment li\u00e9e \u00e0 une exposition prolong\u00e9e et pr\u00e9coce aux \u00e9crans. Enfin, l\u2019attrait grandissant pour les innovations technologiques dans le domaine de la sant\u00e9 visuelle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le march\u00e9 offre de nombreuses opportunit\u00e9s : r\u00e9alit\u00e9 augment\u00e9e, pr\u00e9vention et d\u00e9pistage visuel, lunettes sportives, dispositifs anti-lumi\u00e8re bleue, personnalisation des verres et des montures. L\u2019optique se positionne ainsi comme un secteur d\u2019avenir, port\u00e9 par l\u2019innovation et la recherche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parall\u00e8lement, la demande des consommateurs \u00e9volue en profondeur. Les clients ne se contentent plus de rechercher une simple correction visuelle : ils attendent d\u00e9sormais une solution globale, alliant sant\u00e9, confort, esth\u00e9tique et praticit\u00e9, adapt\u00e9e \u00e0 tous les moments de la vie. Le num\u00e9rique transforme les usages et les attentes, avec l\u2019\u00e9mergence de nouveaux produits et canaux de distribution. Dans ce contexte, les opticiens sont amen\u00e9s \u00e0 repenser leur r\u00f4le et leur offre pour rester en phase avec ces nouvelles aspirations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c9383 elementor-widget elementor-widget-spacer\" data-id=\"00c9383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de l\u2019optique retrouve sa dynamique apr\u00e8s la chute de 2020 due \u00e0 la pand\u00e9mie. Le chiffre d\u2019affaires progresse chaque ann\u00e9e. En 2023, il atteint 7,8 milliards d\u2019euros. Cela repr\u00e9sente +5% par rapport \u00e0 2022.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36752","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude du march\u00e9 des opticiens - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/marche-opticien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude du march\u00e9 des opticiens - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/marche-opticien\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T15:46:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T15:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg\" \/>\n<meta name=\"author\" content=\"Thomas MARIE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas MARIE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/\"},\"author\":{\"name\":\"Thomas MARIE\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\"},\"headline\":\"Etude du march\u00e9 des opticiens\",\"datePublished\":\"2026-03-05T15:46:41+00:00\",\"dateModified\":\"2026-03-05T15:46:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/\"},\"wordCount\":1432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/3097577-1024x682.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/\",\"name\":\"Etude du march\u00e9 des opticiens - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/3097577-1024x682.jpg\",\"datePublished\":\"2026-03-05T15:46:41+00:00\",\"dateModified\":\"2026-03-05T15:46:44+00:00\",\"description\":\"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/3097577-1024x682.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/3097577-1024x682.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/marche-opticien\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Etude du march\u00e9 des opticiens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\",\"name\":\"Thomas MARIE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"caption\":\"Thomas MARIE\"},\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/thomas-marie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Etude du march\u00e9 des opticiens - EPSIMAS","description":"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/marche-opticien\/","og_locale":"en_US","og_type":"article","og_title":"Etude du march\u00e9 des opticiens - EPSIMAS","og_description":"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...","og_url":"https:\/\/epsimas.com\/en\/marche-opticien\/","og_site_name":"EPSIMAS","article_published_time":"2026-03-05T15:46:41+00:00","article_modified_time":"2026-03-05T15:46:44+00:00","og_image":[{"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg","type":"","width":"","height":""}],"author":"Thomas MARIE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas MARIE","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/marche-opticien\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/marche-opticien\/"},"author":{"name":"Thomas MARIE","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe"},"headline":"Etude du march\u00e9 des opticiens","datePublished":"2026-03-05T15:46:41+00:00","dateModified":"2026-03-05T15:46:44+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/marche-opticien\/"},"wordCount":1432,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/marche-opticien\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/marche-opticien\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/marche-opticien\/","url":"https:\/\/epsimas.com\/marche-opticien\/","name":"Etude du march\u00e9 des opticiens - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/marche-opticien\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/marche-opticien\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg","datePublished":"2026-03-05T15:46:41+00:00","dateModified":"2026-03-05T15:46:44+00:00","description":"Le march\u00e9 des opticiens en France se positionne sur une tendance haussi\u00e8re. Avec une valorisation estim\u00e9e variant entre 7 et 8 milliards ...","breadcrumb":{"@id":"https:\/\/epsimas.com\/marche-opticien\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/marche-opticien\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/marche-opticien\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/3097577-1024x682.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/marche-opticien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Etude du march\u00e9 des opticiens"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe","name":"Thomas MARIE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","caption":"Thomas MARIE"},"url":"https:\/\/epsimas.com\/en\/author\/thomas-marie\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/36752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=36752"}],"version-history":[{"count":20,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/36752\/revisions"}],"predecessor-version":[{"id":39235,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/36752\/revisions\/39235"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=36752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=36752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=36752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}