{"id":36640,"date":"2026-03-05T11:10:02","date_gmt":"2026-03-05T10:10:02","guid":{"rendered":"https:\/\/epsimas.com\/?p=36640"},"modified":"2026-03-05T11:10:05","modified_gmt":"2026-03-05T10:10:05","slug":"hair-salon","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/marche-coiffure\/","title":{"rendered":"Market research \u2013 Hair salons"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36640\" class=\"elementor elementor-36640\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b79d066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b79d066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a073ee7\" data-id=\"a073ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2164e1 elementor-widget elementor-widget-spacer\" data-id=\"c2164e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f3928f2 e-flex e-con-boxed e-con e-parent\" data-id=\"f3928f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a037b5 e-con-full e-flex e-con e-child\" data-id=\"1a037b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adeab92 e-con-full e-flex e-con e-child\" data-id=\"adeab92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06f16d6 elementor-widget elementor-widget-heading\" data-id=\"06f16d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 de la coiffure en France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0e97 elementor-widget elementor-widget-heading\" data-id=\"17b0e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 des salons de coiffure en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b7618 elementor-widget elementor-widget-spacer\" data-id=\"31b7618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fe27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f5fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 compl\u00e8te ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66d80b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e66d80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ou essayez gratuitement notre outil d'analyse march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad9b30 elementor-widget elementor-widget-spacer\" data-id=\"bad9b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03aed0 e-flex e-con-boxed e-con e-parent\" data-id=\"b03aed0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bbde7 e-con-full e-flex e-con e-child\" data-id=\"f1bbde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9207aa6 elementor-widget elementor-widget-text-editor\" data-id=\"9207aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Contexte <\/span><\/strong><\/h2><p dir=\"ltr\">Le march\u00e9 de la coiffure se positionne sur une tendance haussi\u00e8re depuis plus de 20 ans. Ce secteur regroupe l\u2019ensemble des activit\u00e9s li\u00e9es \u00e0 la coupe, l\u2019entretien, la coloration et le soin des cheveux. Il comprend \u00e0 la fois les prestations classiques (coupe, brushing, coloration, permanente, lissage, etc.) ainsi que des services compl\u00e9mentaires (soins capillaires, coiffure \u00e9v\u00e9nementielle, barber, vente de produits professionnels). Ce secteur est principalement segment\u00e9 par type de client\u00e8le (Hommes, Femmes ou mixte). Cependant, en vue de se diff\u00e9rencier, de nombreux concepts misent d\u00e9sormais davantage sur l&rsquo;exp\u00e9rience client. Une exp\u00e9rience au-d\u00e9l\u00e0 de la simple prestation (accueil, atmosph\u00e8re, ambiance sonore &#8230;).\u00a0<\/p><p dir=\"ltr\">En 2025, le secteur de la coiffure r\u00e9alisait un chiffre d&rsquo;affaires de plus de <b>7 milliards d\u2019euros<\/b>. La demande est notamment pouss\u00e9e par le segment masculin, et l\u2019int\u00e9r\u00eat croissant des hommes pour leur apparence. En 2023, l\u2019UNEC observait une l\u00e9g\u00e8re baisse de fr\u00e9quentation, en particulier sur le segment des Femmes. Cette baisse de fr\u00e9quentation est toutefois compens\u00e9e par une augmentation de la fiche moyenne Homme, et une relative stabilit\u00e9 de la fiche moyenne Femme.\u00a0<\/p><p dir=\"ltr\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur le secteur de la coiffure ? EPSIMAS s&rsquo;en occupe pour vous !\u00a0<span style=\"font-size: 1rem;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bf598d e-grid e-con-full e-con e-child\" data-id=\"0bf598d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b422b6 e-con-full e-flex e-con e-child\" data-id=\"2b422b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f042d7a elementor-widget elementor-widget-heading\" data-id=\"f042d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sommaire<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15734d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b15734d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Les chiffres cl\u00e9s du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-child\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M120 72c0-39.765 32.235-72 72-72s72 32.235 72 72c0 39.764-32.235 72-72 72s-72-32.236-72-72zm254.627 1.373c-12.496-12.497-32.758-12.497-45.254 0L242.745 160H141.254L54.627 73.373c-12.496-12.497-32.758-12.497-45.254 0-12.497 12.497-12.497 32.758 0 45.255L104 213.254V480c0 17.673 14.327 32 32 32h16c17.673 0 32-14.327 32-32V368h16v112c0 17.673 14.327 32 32 32h16c17.673 0 32-14.327 32-32V213.254l94.627-94.627c12.497-12.497 12.497-32.757 0-45.254z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Les consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. L'offre disponible<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-snowflake\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M440.1 355.2l-39.2-23 34.1-9.3c8.4-2.3 13.4-11.1 11.1-19.6l-4.1-15.5c-2.2-8.5-10.9-13.6-19.3-11.3L343 298.2 271.2 256l71.9-42.2 79.7 21.7c8.4 2.3 17-2.8 19.3-11.3l4.1-15.5c2.2-8.5-2.7-17.3-11.1-19.6l-34.1-9.3 39.2-23c7.5-4.4 10.1-14.2 5.8-21.9l-7.9-13.9c-4.3-7.7-14-10.3-21.5-5.9l-39.2 23 9.1-34.7c2.2-8.5-2.7-17.3-11.1-19.6l-15.2-4.1c-8.4-2.3-17 2.8-19.3 11.3l-21.3 81-71.9 42.2v-84.5L306 70.4c6.1-6.2 6.1-16.4 0-22.6l-11.1-11.3c-6.1-6.2-16.1-6.2-22.2 0l-24.9 25.4V16c0-8.8-7-16-15.7-16h-15.7c-8.7 0-15.7 7.2-15.7 16v46.1l-24.9-25.4c-6.1-6.2-16.1-6.2-22.2 0L142.1 48c-6.1 6.2-6.1 16.4 0 22.6l58.3 59.3v84.5l-71.9-42.2-21.3-81c-2.2-8.5-10.9-13.6-19.3-11.3L72.7 84c-8.4 2.3-13.4 11.1-11.1 19.6l9.1 34.7-39.2-23c-7.5-4.4-17.1-1.8-21.5 5.9l-7.9 13.9c-4.3 7.7-1.8 17.4 5.8 21.9l39.2 23-34.1 9.1c-8.4 2.3-13.4 11.1-11.1 19.6L6 224.2c2.2 8.5 10.9 13.6 19.3 11.3l79.7-21.7 71.9 42.2-71.9 42.2-79.7-21.7c-8.4-2.3-17 2.8-19.3 11.3l-4.1 15.5c-2.2 8.5 2.7 17.3 11.1 19.6l34.1 9.3-39.2 23c-7.5 4.4-10.1 14.2-5.8 21.9L10 391c4.3 7.7 14 10.3 21.5 5.9l39.2-23-9.1 34.7c-2.2 8.5 2.7 17.3 11.1 19.6l15.2 4.1c8.4 2.3 17-2.8 19.3-11.3l21.3-81 71.9-42.2v84.5l-58.3 59.3c-6.1 6.2-6.1 16.4 0 22.6l11.1 11.3c6.1 6.2 16.1 6.2 22.2 0l24.9-25.4V496c0 8.8 7 16 15.7 16h15.7c8.7 0 15.7-7.2 15.7-16v-46.1l24.9 25.4c6.1 6.2 16.1 6.2 22.2 0l11.1-11.3c6.1-6.2 6.1-16.4 0-22.6l-58.3-59.3v-84.5l71.9 42.2 21.3 81c2.2 8.5 10.9 13.6 19.3 11.3L375 428c8.4-2.3 13.4-11.1 11.1-19.6l-9.1-34.7 39.2 23c7.5 4.4 17.1 1.8 21.5-5.9l7.9-13.9c4.6-7.5 2.1-17.3-5.5-21.7z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. La saisonnalit\u00e9 du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-stream\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 128h416c8.84 0 16-7.16 16-16V48c0-8.84-7.16-16-16-16H16C7.16 32 0 39.16 0 48v64c0 8.84 7.16 16 16 16zm480 80H80c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16zm-64 176H16c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Les tendances du secteur<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale-left\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528 448H352V153.25c20.42-8.94 36.1-26.22 43.38-47.47l132-44.26c8.38-2.81 12.89-11.88 10.08-20.26l-10.17-30.34C524.48 2.54 515.41-1.97 507.03.84L389.11 40.37C375.3 16.36 349.69 0 320 0c-44.18 0-80 35.82-80 80 0 3.43.59 6.71 1.01 10.03l-128.39 43.05c-8.38 2.81-12.89 11.88-10.08 20.26l10.17 30.34c2.81 8.38 11.88 12.89 20.26 10.08l142.05-47.63c4.07 2.77 8.43 5.12 12.99 7.12V496c0 8.84 7.16 16 16 16h224c8.84 0 16-7.16 16-16v-32c-.01-8.84-7.17-16-16.01-16zm111.98-144c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 288l72-144 72 144H440zm-269.07-37.51c-17.65-35.29-68.19-35.36-85.87 0C-2.06 424.75.02 416.33.02 432H0c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02c0-16.18 1.34-8.73-85.05-181.51zM56 416l72-144 72 144H56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Code NAF des salons de coiffure<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f25c05 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"6f25c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm-1024x684.jpg\" class=\"attachment-large size-large wp-image-36642\" alt=\"March\u00e9 de la coiffure\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm-1024x684.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm-768x513.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm-1536x1025.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2025\/09\/fkazqqjtbxm.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-191a71a\" data-id=\"191a71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26b94e elementor-widget elementor-widget-spacer\" data-id=\"d26b94e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b2942 elementor-widget elementor-widget-heading\" data-id=\"b1b2942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.  Les chiffres cl\u00e9s du secteur de la coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fbd00 elementor-widget elementor-widget-text-editor\" data-id=\"65fbd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">En 2023, les entreprises du secteur de la coiffure g\u00e9n\u00e9raient un chiffre d&rsquo;affaires de 6,7 milliards d&rsquo;euros. Selon les premi\u00e8res estimations d&rsquo;EPSIMAS, <b>le march\u00e9 s&rsquo;\u00e9value en 2025 \u00e0 7 milliards d&rsquo;euros<\/b>. Cela repr\u00e9sente ainsi une croissance annuelle moyenne de 1.85% e<span style=\"font-size: 1rem;\">ntre 2016 et 2025. <\/span><span style=\"font-size: 1rem;\">Au-del\u00e0 du chiffre d&rsquo;affaires, le secteur de la coiffure voit \u00e9galement le nombre de professionnels cro\u00eetre depuis de nombreuses ann\u00e9es. Au 1er janvier 2026, l<\/span><span style=\"font-size: 1rem;\">e nombre d&rsquo;\u00e9tablissements actifs enregistr\u00e9s sous le code NAF 96.02A (Coiffure) est de 113&rsquo;702, dont 10&rsquo;477 cr\u00e9\u00e9s en 2025.\u00a0<\/span><\/p><p dir=\"ltr\">Le ticket moyen par client (estim\u00e9) en 2025 est de\u00a042 EUR pour les salons de coiffure (hommes et femmes confondus). Ce ticket moyen reste en hausse (il \u00e9tait estim\u00e9 \u00e0 37,9 EUR en 2022, et 40.4 en 2024).\u00a0<span style=\"font-size: 1rem;\">Le chiffre d\u2019affaires du secteur est repr\u00e9sent\u00e9 en 2023 \u00e0\u00a075%\u00a0par le segment \u00ab Femmes \u00bb, et \u00e0 25% par le segment \u00ab Hommes \u00bb. La fiche moyenne Femmes s&rsquo;estime en 2023 \u00e0 52.6 EUR, contre 27.8 EUR pour les Hommes. Il est toutefois \u00e0 noter que le segment \u00ab Hommes \u00bb progresse rapidement (tant sur le CA g\u00e9n\u00e9r\u00e9 que sur la fiche moyenne).\u00a0<\/span><\/p><p dir=\"ltr\">En moyenne, un client fr\u00e9quente un m\u00eame \u00e9tablissement\u00a03,26\u00a0fois par an. Il est estim\u00e9 en 2023 \u00e0 2,32 le nombre moyen de visites d\u2019hommes par jour par personne active, contre 3,7 pour les femmes.\u00a0<\/p><p dir=\"ltr\"><span style=\"font-size: 1rem;\">Sources : <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/insee.fr\">INSEE\u00a0<\/a><span style=\"font-size: 1rem;\">; <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"http:\/\/www.epsimas.com\">EPSIMAS\u00a0<\/a>; <a href=\"https:\/\/www.fiducial.fr\/Coiffure-esthetique-et-beaute\/Comptabilite-pour-salon-de-coiffure\/L-Observatoire-FIDUCIAL-de-la-coiffure\">Fiducial\u00a0<\/a>; <a href=\"https:\/\/unec.fr\/\">UNEC\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6a2e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6a2e65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-706df61\" data-id=\"706df61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f332c2a elementor-widget elementor-widget-html\" data-id=\"f332c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/27120464\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/27120464\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72abd74 elementor-widget elementor-widget-spacer\" data-id=\"72abd74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8a9f07d e-flex e-con-boxed e-con e-parent\" data-id=\"8a9f07d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ca03fa e-con-full e-flex e-con e-child\" data-id=\"8ca03fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4969a01 e-con-full e-flex e-con e-child\" data-id=\"4969a01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56669 elementor-widget elementor-widget-spacer\" data-id=\"8f56669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f807967 elementor-widget elementor-widget-heading\" data-id=\"f807967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des salons de coiffure ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e0e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"503e0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a5b59 e-flex e-con-boxed e-con e-parent\" data-id=\"62a5b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c6b00 elementor-widget elementor-widget-spacer\" data-id=\"a0c6b00\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a41031c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a41031c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa177c\" data-id=\"3aa177c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b09e12 elementor-widget elementor-widget-heading\" data-id=\"0b09e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Les consommateurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e4d92 elementor-widget elementor-widget-text-editor\" data-id=\"a7e4d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En France, les consommatrices f\u00e9minines des salons de coiffure tendent \u00e0 d\u00e9penser davantage par visite que les hommes (la fiche moyenne des femmes est pr\u00e8s de deux fois plus \u00e9lev\u00e9e que celle des hommes). 80% des visites de consommatrices sont motiv\u00e9es par une coupe. Toutefois, il est \u00e0 noter que dans pr\u00e8s de 50% des cas, des \u00ab techniques \u00bb sont demand\u00e9es. A noter que ce segment observait en 2023 un recul par rapport \u00e0 2022, tant sur les coupes que sur les techniques et les soins.<\/span><\/p><p><span style=\"font-weight: 400;\">Les consommateurs masculins sont moins repr\u00e9sent\u00e9s que les femmes dans le chiffre d\u2019affaires des salons de coiffure en France. Cependant, leur poids sur le march\u00e9 de la coiffure tend \u00e0 la hausse. La demande de ce segment est pouss\u00e9 par l\u2019int\u00e9r\u00eat croissant des consommateurs sur les sujets de l\u2019esth\u00e9tique. 86% des visites d\u2019hommes en salon de coiffure sont motiv\u00e9es par une coupe. L\u2019UNEC pr\u00e9cise par ailleurs que 14% des clients hommes se rendent en salon de coiffure pour leur barbe. Les techniques, soins et colorations, restent minoritaires dans les demandes des hommes.\u00a0<\/span><\/p><p><i style=\"font-size: 1rem;\">Sources : <a href=\"http:\/\/epsimas.com\">EPSIMAS<\/a> ; <a href=\"https:\/\/unec.fr\/\">UNEC<\/a> ; <\/i><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.xerfi.com\/\"><i>Xerfi<\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2043451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2043451\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17158b0\" data-id=\"17158b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842ae91 elementor-widget elementor-widget-spacer\" data-id=\"842ae91\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c3f22 elementor-widget elementor-widget-heading\" data-id=\"74c3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.  L'offre existante sur le march\u00e9 de la coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e19371 elementor-widget elementor-widget-text-editor\" data-id=\"7e19371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">En mars 2026, le nombre d&rsquo;\u00e9tablissements du secteur en France est estim\u00e9 \u00e0 113 859 en activit\u00e9. <\/span><span style=\"font-size: 1rem;\">Le nombre d\u2019\u00e9tablissements ne cesse de<br \/>cro\u00eetre depuis de nombreuses ann\u00e9es. Bien que les salons restent incontestablement les plus repr\u00e9sent\u00e9s, la coiffure \u00e0 domicile progresse rapidement. Ayant connu une croissance de 297% entre 2009 et 2023 (en nombre d\u2019implantations), le segment de la coiffure \u00e0 domicile observe une croissance rapide sur les 15 derni\u00e8res ann\u00e9es.\u00a0<\/span><\/p><p>Une plus forte concentration des \u00e9tablissements de ce secteur est observ\u00e9e dans les grandes m\u00e9tropoles fran\u00e7aises. Il est \u00e9galement \u00e0 <br \/>noter que la densit\u00e9 de salons de coiffures par habitant est la plus importante sur la c\u00f4te m\u00e9diterran\u00e9e et en Corse, ainsi que dans les <br \/>Pyr\u00e9n\u00e9es-Atlantique, en Dordogne et en Charente-Maritime.\u00a0<\/p><p>Le march\u00e9 est divis\u00e9, entre les salons ind\u00e9pendants, les salons sous enseigne et les coiffeurs ind\u00e9pendants (\u00e0 domicile, ou louant un si\u00e8ge en salon).\u00a0Plus d\u2019une centaine de r\u00e9seaux de salons de coiffure sont recens\u00e9s en France en 2025 par EPSIMAS. Parmi les \u00e9tablissements employeurs (donc avec au moins un salari\u00e9), les enseignes repr\u00e9sentent 20% des unit\u00e9s, contre 76% pour les salons ind\u00e9pendants et 4% pour la coiffure \u00e0 domicile. En comptant les \u00e9tablissements sans salari\u00e9s (autoentreprises incluses), les enseignes ne repr\u00e9sentent que 7% des implantations, contre 62,5% pour les salons ind\u00e9pendants et 30,5% pour les coiffures \u00e0 domicile.<\/p><p><span style=\"font-size: 1rem;\">\u00a0<\/span><\/p><p><i style=\"font-size: 1rem;\">Sources : \u00a0<a href=\"http:\/\/epsimas.com\">EPSIMAS<\/a>\u00a0; <a href=\"https:\/\/public.opendatasoft.com\/explore\/dataset\/economicref-france-sirene-v3\/map\/?flg=fr-fr&amp;disjunctive.libellecommuneetablissement&amp;disjunctive.etatadministratifetablissement&amp;disjunctive.naturejuridiqueunitelegale&amp;disjunctive.sectionetablissement&amp;disjunctive.soussectionetablissement&amp;disjunctive.divisionetablissement&amp;disjunctive.groupeetablissement&amp;disjunctive.classeetablissement&amp;disjunctive.sectionunitelegale&amp;disjunctive.soussectionunitelegale&amp;disjunctive.classeunitelegale&amp;disjunctive.activiteprincipaleetablissement&amp;location=3,33.16147,-0.95361&amp;basemap=jawg.light\">Base SIRENE<\/a> ; <a href=\"https:\/\/unec.fr\/\">UNEC\u00a0<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"e8cf61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa5473f e-con-full e-flex e-con e-child\" data-id=\"aa5473f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f04d297 elementor-widget elementor-widget-spacer\" data-id=\"f04d297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98db0 elementor-widget elementor-widget-heading\" data-id=\"df98db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 pour ouvrir votre salon de coiffure?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a86b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"737a86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc3826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc3826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8503e02\" data-id=\"8503e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f6aff elementor-widget elementor-widget-spacer\" data-id=\"c7f6aff\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a78596\" data-id=\"0a78596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5aea5 elementor-widget elementor-widget-heading\" data-id=\"5a5aea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La saisonnalit\u00e9 du secteur de la coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f9208 elementor-widget elementor-widget-text-editor\" data-id=\"11f9208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">En France, l\u2019activit\u00e9 de coiffure suit une saisonnalit\u00e9 marqu\u00e9e. Des pics d\u2019activit\u00e9 sont observ\u00e9s sur les mois d\u2019ao\u00fbt et, dans une moindre mesure, de d\u00e9cembre. A l\u2019inverse, le mois de juillet est le mois pr\u00e9sentant l\u2019activit\u00e9 la plus faible (\u00e0 l\u2019\u00e9chelle nationale). Ces pics co\u00efncident sans surprise avec des hausses d&rsquo;int\u00e9r\u00eat dans les recherches Google pour le sujet de la coiffure.\u00a0<\/p><p dir=\"ltr\">En dehors de ces p\u00e9riodes (ao\u00fbt, d\u00e9cembre et juillet), l\u2019activit\u00e9 est relativement stable tout au long de l\u2019ann\u00e9e. Il est toutefois \u00e0 noter que cette saisonnalit\u00e9 tend \u00e0 \u00eatre davantage marqu\u00e9e sur les dix derni\u00e8res ann\u00e9es.\u00a0<\/p><p><em>Sources : <a href=\"https:\/\/www.insee.fr\/fr\/accueil\">INSEE<\/a> ;\u00a0\u00a0<a href=\"https:\/\/epsimas.com\/\">EPSIMAS<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bccdd0 elementor-widget elementor-widget-shortcode\" data-id=\"8bccdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/4356_RC01\/embed_loader.js\"><\/script>\n<script type=\"text\/javascript\">\ntrends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"\/m\/0ds4x\",\"geo\":\"FR\",\"time\":\"today 5-y\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=today%205-y&geo=FR&q=%2Fm%2F0ds4x&hl=fr&legacy\",\"guestPath\":\"https:\/\/trends.google.fr:443\/trends\/embed\/\"});\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c8c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46c8c76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81dceb\" data-id=\"d81dceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8334c elementor-widget elementor-widget-spacer\" data-id=\"ff8334c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafa93b elementor-widget elementor-widget-heading\" data-id=\"fafa93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.  Les tendances du secteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0f817 elementor-widget elementor-widget-text-editor\" data-id=\"bd0f817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Plusieurs tendances sont observ\u00e9es sur le secteur de la coiffure en France. D\u2019une part, il est \u00e0 noter l\u2019essor du DIY (\u00ab Do It Yourself \u00bb, soit faire soi-m\u00eame), observ\u00e9 sur de nombreux secteurs (non uniquement sur le march\u00e9 de la coiffure). Les appareils de coiffure se sont d\u00e9mocratis\u00e9s aupr\u00e8s des particuliers, et des tutoriels en ligne et contenus vid\u00e9os de coiffure ont \u00e9galement connu un r\u00e9el essor. Cette tendance, pourtant crainte par certains professionnels (y voyant une forme de substitut \u00e0 leurs services), semble avoir eu un impact positif sur le secteur, contribuant au d\u00e9veloppement de l\u2019int\u00e9r\u00eat des consommateurs pour le sujet de l\u2019esth\u00e9tique.\u00a0<\/span><\/p><p><span style=\"font-size: 1rem;\">D&rsquo;autres part, les consommateurs fran\u00e7ais tendent depuis de nombreuses ann\u00e9es \u00e0 rechercher dans leurs achats (non seulement en mati\u00e8re de coiffure) des produits plus naturels, biologiques, locaux et respectueux de l\u2019environnement. Cette tendance est ainsi \u00e9galement observ\u00e9e sur le march\u00e9 de la coiffure et des barbiers. Ainsi semble \u00e9merger une r\u00e9elle app\u00e9tence pour les produits naturels et bio. D\u2019ailleurs, certains professionnels sont d\u00e9sormais labellis\u00e9s (par exemple, \u00ab Mon Coiffeur s\u2019engage \u00bb).\u00a0<\/span><\/p><p><i>Sources : <a href=\"http:\/\/epsimas.com\">EPSIMAS<\/a> ; <\/i><a href=\"https:\/\/www.xerfi.com\/\"><i>Xerfi<\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c27dc1a e-flex e-con-boxed e-con e-parent\" data-id=\"c27dc1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6cc143 e-con-full e-flex e-con e-child\" data-id=\"e6cc143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7887d8 elementor-widget elementor-widget-spacer\" data-id=\"e7887d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4252908 elementor-widget elementor-widget-heading\" data-id=\"4252908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous pr\u00e9voyez l'ouverture de votre salon de coiffure ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bff915 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0bff915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ea128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ea128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6483e\" data-id=\"fa6483e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfcc8d4 elementor-widget elementor-widget-spacer\" data-id=\"cfcc8d4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4827bef elementor-widget elementor-widget-heading\" data-id=\"4827bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Codes NAF \/ APE du secteur de la coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d451e elementor-widget elementor-widget-text-editor\" data-id=\"74d451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p dir=\"ltr\">Ce secteur est essentiellement compos\u00e9 d\u2019entreprises enregistr\u00e9es sous le code NAF :\u00a0<b>96.02A\u00a0<\/b>\u2013\u00a0<b>Coiffure<\/b>.\u00a0<\/p><p dir=\"ltr\">Cette sous-classe comprend :\u00a0<\/p><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\">le lavage, la coupe, la mise en plis, la teinture, la coloration, l\u2019ondulation, le d\u00e9frisage de cheveux et les services analogues pour hommes et femmes<\/p><\/li><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\">le rasage et la taille de la barbe<\/p><\/li><\/ul><p dir=\"ltr\">Cette sous-classe ne comprend pas :\u00a0<\/p><ul><li dir=\"ltr\"><p dir=\"ltr\" role=\"presentation\">la fabrication de perruques (cf. 32.99Z)<\/p><\/li><\/ul><\/div><p>Source : <a href=\"http:\/\/insee.fr\">INSEE\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c9383 elementor-widget elementor-widget-spacer\" data-id=\"00c9383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac8bcb\" data-id=\"1ac8bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b605750 elementor-widget elementor-widget-spacer\" data-id=\"b605750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bed05a elementor-widget elementor-widget-heading\" data-id=\"7bed05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20be15d elementor-widget elementor-widget-text-editor\" data-id=\"20be15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter, afin d&rsquo;\u00e9changer sur vos projets !<\/p>\n<p>Vous pouvez nous laisser vos coordonn\u00e9es via le <a href=\"https:\/\/epsimas.com\/contact\/\">formulaire de contact<\/a>, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a364d3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a364d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7870cbf elementor-widget elementor-widget-spacer\" data-id=\"7870cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The hairdressing market has been on an upward trend for over 20 years. This sector encompasses all activities related to cutting, maintaining, coloring, and caring for hair. It includes both classic services (cuts, blow-dries, coloring, perms, straightening, etc.) as well as complementary services (hair treatments, event hairstyling, barber services, sale of professional products). This sector is primarily segmented by customer type (men, women, or mixed). However, in order to differentiate themselves, many concepts are now focusing more on the customer experience. An experience that goes beyond the simple service (reception, atmosphere, ambiance, etc.). <\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36640","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de march\u00e9 - Salons de coiffure - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 de la coiffure est en croissance en France depuis plusieurs ann\u00e9es. Pouss\u00e9 par le segment homme, le secteur continue ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/hair-salon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude de march\u00e9 - Salons de coiffure - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 de la coiffure est en croissance en France depuis plusieurs ann\u00e9es. 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