{"id":35094,"date":"2025-07-31T10:09:14","date_gmt":"2025-07-31T08:09:14","guid":{"rendered":"https:\/\/epsimas.com\/?p=35094"},"modified":"2025-11-14T13:14:52","modified_gmt":"2025-11-14T12:14:52","slug":"marche-des-glaces","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/marche-des-glaces\/","title":{"rendered":"Le march\u00e9 des glaces en France en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35094\" class=\"elementor elementor-35094\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d853b e-flex e-con-boxed e-con e-parent\" data-id=\"c7d853b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c10358a elementor-widget elementor-widget-spacer\" data-id=\"c10358a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be1131e e-flex e-con-boxed e-con e-parent\" data-id=\"be1131e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f29d52 e-con-full e-flex e-con e-child\" data-id=\"8f29d52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ff4d08 e-con-full e-flex e-con e-child\" data-id=\"6ff4d08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2f639 elementor-widget elementor-widget-heading\" data-id=\"2f2f639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 des glaces en France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a06da elementor-widget elementor-widget-heading\" data-id=\"94a06da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9tat du march\u00e9 des glaces et sorbets en 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea6fa5 elementor-widget elementor-widget-spacer\" data-id=\"fea6fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707c839 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"707c839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 compl\u00e8te ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1e846 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f1e846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ou essayez gratuitement notre outil d'analyse march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5671f elementor-widget elementor-widget-spacer\" data-id=\"1f5671f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dca4aa e-flex e-con-boxed e-con e-parent\" data-id=\"3dca4aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-689a4ba e-con-full e-flex e-con e-child\" data-id=\"689a4ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e4db7 elementor-widget elementor-widget-text-editor\" data-id=\"56e4db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong> <span style=\"color: #035684;\"> Contexte <\/span><\/strong><\/h2>\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">Le march\u00e9 des glaces en France est un secteur \u00e0 la fois dynamique et captivant, suscitant l&rsquo;int\u00e9r\u00eat des consommateurs tout au long de l&rsquo;ann\u00e9e. Malgr\u00e9 une saisonnalit\u00e9 marqu\u00e9e, la glace s&rsquo;impose comme l&rsquo;un des desserts pr\u00e9f\u00e9r\u00e9s des fran\u00e7ais. Ce secteur, en forte croissance depuis une dizaine d&rsquo;ann\u00e9e, a cependant connu en 2023 et en 2024 un recul de ses ventes en volume. Ce recul ne s&rsquo;\u00e9tait pas fait ressentir dans le chiffre d&rsquo;affaires du secteur en 2023, pouss\u00e9 par la hausse des prix \u00e0 la consommation du secteur. En 2024 toutefois, ce recul des ventes en volume est aussi observ\u00e9 dans le chiffre d&rsquo;affaires en valeur. Les professionnels du march\u00e9 de la glace font ainsi face \u00e0 plusieurs d\u00e9fis pour l&rsquo;ann\u00e9e 2025. Et pourtant, ce d\u00e9but d&rsquo;ann\u00e9e 2025 s&rsquo;annonce tr\u00e8s prometteur pour le march\u00e9 des glaces et des sorbets.<\/div>\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">&nbsp;<\/div>\n<div>\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">Cet article explore l&rsquo;\u00e9tat du march\u00e9 des glaces en France, au travers des chiffres cl\u00e9s du secteur, des habitudes des consommateurs, de l&rsquo;offre disponible, de la saisonnalit\u00e9 et des tendances du march\u00e9.&nbsp;&nbsp;<\/div>\n<\/div>\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">&nbsp;<span style=\"font-size: 1rem;\">&nbsp;<\/span><\/div>\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 sur le secteur des glaces ? Demandez nous, c&rsquo;est notre sp\u00e9cialit\u00e9 !<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-478a90f e-grid e-con-full e-con e-child\" data-id=\"478a90f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5e8a58 e-con-full e-flex e-con e-child\" data-id=\"d5e8a58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cc8ec elementor-widget elementor-widget-heading\" data-id=\"f7cc8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sommaire<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe0b8e elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6fe0b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Les chiffres cl\u00e9s du march\u00e9 des glaces<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Les consommateurs de glaces<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-ice-cream\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M368 160h-.94a144 144 0 1 0-286.12 0H80a48 48 0 0 0 0 96h288a48 48 0 0 0 0-96zM195.38 493.69a31.52 31.52 0 0 0 57.24 0L352 288H96z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. L'offre de glaces en France<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. La saisonnalit\u00e9 du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-stream\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 128h416c8.84 0 16-7.16 16-16V48c0-8.84-7.16-16-16-16H16C7.16 32 0 39.16 0 48v64c0 8.84 7.16 16 16 16zm480 80H80c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16zm-64 176H16c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Les tendances du march\u00e9 des glaces<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-083caf7 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"083caf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-1024x683.jpg\" class=\"attachment-large size-large wp-image-35100\" alt=\"March\u00e9 des glaces en France - Epsimas\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-1080x720.jpg 1080w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-1280x854.jpg 1280w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-980x654.jpg 980w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo-480x320.jpg 480w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/08\/oatsywx2hpo.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f07f6 e-flex e-con-boxed e-con e-parent\" data-id=\"a7f07f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46875ad elementor-widget elementor-widget-spacer\" data-id=\"46875ad\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-622d370 e-flex e-con-boxed e-con e-parent\" data-id=\"622d370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11ac6b8 e-con-full e-flex e-con e-child\" data-id=\"11ac6b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a8258 elementor-widget elementor-widget-heading\" data-id=\"22a8258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Les chiffres cl\u00e9s du march\u00e9 des glaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec655d elementor-widget elementor-widget-text-editor\" data-id=\"dec655d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; background-color: #ffffff;\"><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">En 2024, le secteur des glaces en France enregistrait un chiffre d&rsquo;affaires de 1476 milliards d&rsquo;euros, soit un recul de 4.7% par rapport \u00e0 2023. En 2023, le chiffre d&rsquo;affaires du secteur avait connu une croissance de 7.44% sur un an, malgr\u00e9 une baisse de la consommation en volume. Cette croissance de chiffre d&rsquo;affaires \u00e9tait en effet essentiellement due au contexte d&rsquo;inflation du secteur. Entre 2022 et 2024, les ventes en volume ont diminu\u00e9 de 8.9% selon NielsenIQ. Par ailleurs, comme ont pu l&rsquo;observer les professionnels du secteur, les conditions m\u00e9t\u00e9orologiques en 2024 n&rsquo;ont pas favoris\u00e9 non plus la consommation de glaces, sur une grande partie du territoire fran\u00e7ais. Ce produit \u00e9tant tr\u00e8s saisonnier, et plus fortement consomm\u00e9 en \u00e9t\u00e9, fut p\u00e9nalis\u00e9 durant l&rsquo;\u00e9t\u00e9 2024 par une forte pluviom\u00e9trie.\u00a0\u00a0<\/span><\/p><p style=\"font-size: 14px; background-color: #ffffff;\">Le march\u00e9 a connu une croissance annuelle moyenne de pr\u00e8s de 4% entre 2014 et 2024. Les projections d&rsquo;EPSIMAS tendent vers une continuation de cette progression sur les prochaines ann\u00e9es, \u00e0 un rythme d&rsquo;environ 4.16% par an entre 2024 et 2027. Cependant, cette progression d\u00e9pend du retour \u00e0 la hausse de la consommation en volumes des glaces et sorbets.\u00a0<span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Avec une production de 365 millions de litres de glaces produite annuellement, la France prouve son attrait pour le secteur des cr\u00e8mes glac\u00e9es et des sorbets. Ce secteur reste largement domin\u00e9 par les Grandes et Moyennes Surfaces.\u00a0<\/span><\/p><p style=\"font-size: 14px; background-color: #ffffff;\"><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">S<\/span><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">ources : <a href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2024\/04\/AEG_Bilan-du-marche-des-glaces-en-2023-NielsenIQV2.pdf\">NielsenIQ<\/a>\u00a0; Association des entreprises des glaces\u00a0; <a href=\"https:\/\/chambres-agriculture.fr\/actualites\/toutes-les-actualites\/detail-de-lactualite\/actualites\/la-production-de-glace-en-france\/\">Chambre d&rsquo;agriculture<\/a>\u00a0;\u00a0<\/i><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a style=\"font-size: 14px;\" href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2023\/03\/OpinionWay-pour-AEG-Les-Francais-et-la-glace-Mars2023vprez-.pdf\">OpinionWay<\/a>\u00a0; <a href=\"http:\/\/www.epsimas.com\">EPSIMAS\u00a0<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a2898 e-flex e-con-boxed e-con e-parent\" data-id=\"12a2898\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48604b6 elementor-widget elementor-widget-shortcode\" data-id=\"48604b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/19045579\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/19045579\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e88ac e-flex e-con-boxed e-con e-parent\" data-id=\"24e88ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b8387a e-con-full e-flex e-con e-child\" data-id=\"7b8387a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857138e elementor-widget elementor-widget-spacer\" data-id=\"857138e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb08bc6 elementor-widget elementor-widget-heading\" data-id=\"cb08bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des glaces ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7240e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f7240e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57ade1f e-flex e-con-boxed e-con e-parent\" data-id=\"57ade1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de9fb39 elementor-widget elementor-widget-spacer\" data-id=\"de9fb39\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4d16e3 e-flex e-con-boxed e-con e-parent\" data-id=\"b4d16e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d51806 e-con-full e-flex e-con e-child\" data-id=\"7d51806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaeac0c elementor-widget elementor-widget-heading\" data-id=\"aaeac0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Les consommateurs de glaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d0b2c elementor-widget elementor-widget-text-editor\" data-id=\"b4d0b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; background-color: #ffffff;\">En 2024, 24.8 millions de foyers fran\u00e7ais ont achet\u00e9 des glaces en GMS (soit un taux de p\u00e9n\u00e9tration de 84.8% des foyers). Il est int\u00e9ressant de noter que malgr\u00e9 une baisse de la consommation en volume, les glaces vendues en GMS ont recrut\u00e9 environ 60 000 nouveaux foyers en 2024. Cette consommation, malgr\u00e9 un contexte de forte inflation, s&rsquo;explique en partie par le r\u00e9confort apport\u00e9 par ce produit. Pour 82% des consommateurs, les glaces repr\u00e9sentent un achat alimentaire de plaisir, et accessible financi\u00e8rement.&nbsp;<\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\"><a style=\"font-size: 14px;\" href=\"https:\/\/www.opinion-way.com\/fr\/\">OpinionWay <\/a><span style=\"background-color: #ffffff; font-size: 14px;\">distingue plusieurs profils de consommateurs.&nbsp;<\/span><span style=\"background-color: #ffffff; font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Parmi ces profils, les plus r\u00e9pandus sont :&nbsp;<\/span><\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\">&#8211; les <b>\u00ab\u00a0Vanille-Choco\u00a0\u00bb<\/b> (42% des consommateurs), qui pr\u00e9f\u00e8rent consommer toujours les m\u00eames parfums parmi les plus classiques (vanille, chocolat, caf\u00e9 &#8230;)<\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\">&#8211; Les <b>\u00ab\u00a0Audacieux\u00a0\u00bb<\/b> (23% des consommateurs) qui tendent \u00e0 essayer les derni\u00e8res nouveaut\u00e9s&nbsp;<\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\">&#8211; Les <b>\u00ab\u00a0Epicuriens\u00a0\u00bb <\/b>(19% des consommateurs) qui recherchent les recettes les plus gourmandes&nbsp;<\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\">&#8211; Les <b>\u00ab\u00a0Healthy\u00a0\u00bb<\/b> (10% des consommateurs) qui s&rsquo;orientent davantage vers les sorbets fruit\u00e9s&nbsp;<\/p>\n<p style=\"font-size: 14px; background-color: #ffffff;\"><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">S<\/span><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">ources : <a href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2023\/03\/OpinionWay-pour-AEG-Les-Francais-et-la-glace-Mars2023vprez-.pdf\">OpinionWay<\/a>&nbsp;; Association des entreprises des glaces&nbsp;;&nbsp;<\/i><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a style=\"font-size: 14px;\" href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2024\/04\/AEG_Bilan-du-marche-des-glaces-en-2023-NielsenIQV2.pdf\">NielsenIQ<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5ba264 e-flex e-con-boxed e-con e-parent\" data-id=\"e5ba264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487b780 elementor-widget elementor-widget-spacer\" data-id=\"487b780\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc8dd7 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc8dd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f870f14 e-con-full e-flex e-con e-child\" data-id=\"f870f14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c490a elementor-widget elementor-widget-heading\" data-id=\"a7c490a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. L'offre de glaces en France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381112c elementor-widget elementor-widget-text-editor\" data-id=\"381112c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; background-color: #ffffff;\">En France m\u00e9tropolitaine, 731 producteurs de glaces en activit\u00e9 sont recens\u00e9s en fin 2024 (code NAF 10.52Z). N\u00e9anmoins, les glaciers tendent \u00e0 s&rsquo;enregistrer sous le code NAF 56.10C, relatif \u00e0 la restauration rapide. Cela rend ainsi leur identification plus difficile. L&rsquo;outil de g\u00e9omarketing Smappen identifie environ 5 900 \u00e9tablissements sp\u00e9cialis\u00e9s dans les glaces et sorbets, en France m\u00e9tropolitaine. Il est d&rsquo;ailleurs observ\u00e9 une plus forte concentration de ces \u00e9tablissements dans les grandes m\u00e9tropoles fran\u00e7aises, et les zones c\u00f4ti\u00e8res.<\/p><p style=\"font-size: 14px; background-color: #ffffff;\">La cr\u00e8me glac\u00e9e est le type de glace le plus consomm\u00e9 par les Fran\u00e7ais (41% des consommateurs), suivi par la glace \u00e0 l\u2019italienne (33%), puis les sorbets (22%), et le yaourt glac\u00e9 (4%). Parmi les formats les plus appr\u00e9ci\u00e9s par les consommateurs en France, le b\u00e2tonnet est en t\u00eate, consomm\u00e9 par 62.5% des foyers acheteurs de glace. Ce format est suivi par les c\u00f4nes (54.8%) et les bacs (46.3%). Un format conna\u00eet \u00e9galement une forte croissance ; le Mini. Ce format a enregistr\u00e9 en 2023 une hausse de 15.2% des ventes en volume, et 11.4% en valeur. En 2024, le format mini est achet\u00e9 par 11 millions de foyers en France.<\/p><p style=\"font-size: 14px; background-color: #ffffff;\"><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">S<\/span><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">ources : <a href=\"http:\/\/www.smappen.fr\">Smappen<\/a> ; <a href=\"http:\/\/insee.fr\">INSEE<\/a> ;\u00a0<\/i><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a href=\"https:\/\/chambres-agriculture.fr\/actualites\/toutes-les-actualites\/detail-de-lactualite\/actualites\/la-production-de-glace-en-france\/\">Chambre d&rsquo;agriculture<\/a>\u00a0;\u00a0<\/i><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a style=\"font-size: 14px;\" href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2024\/04\/AEG_Bilan-du-marche-des-glaces-en-2023-NielsenIQV2.pdf\">NielsenIQ<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8476d12 e-flex e-con-boxed e-con e-parent\" data-id=\"8476d12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7b2c04 e-con-full e-flex e-con e-child\" data-id=\"f7b2c04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af88c1b elementor-widget elementor-widget-spacer\" data-id=\"af88c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc023a elementor-widget elementor-widget-heading\" data-id=\"8cc023a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des glaces ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c0350 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a7c0350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/demande-devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez votre \u00e9tude de march\u00e9 ici !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d26d98 e-flex e-con-boxed e-con e-parent\" data-id=\"9d26d98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8181d elementor-widget elementor-widget-spacer\" data-id=\"4b8181d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61d79ec e-flex e-con-boxed e-con e-parent\" data-id=\"61d79ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ac66a6 e-con-full e-flex e-con e-child\" data-id=\"6ac66a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7af2a elementor-widget elementor-widget-heading\" data-id=\"5f7af2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. La saisonnalit\u00e9 du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c1f04 elementor-widget elementor-widget-text-editor\" data-id=\"17c1f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 14px; background-color: #ffffff;\">En France, le march\u00e9 des glaces conna\u00eet une saisonnalit\u00e9 marqu\u00e9e par des hausses significatives des ventes durant la saison estivale (et durant les f\u00eates de fin d&rsquo;ann\u00e9e). Cependant, il semblerait que cette saisonnalit\u00e9 soit moins contrast\u00e9e en 2023. En effet, au 1er octobre de cette ann\u00e9e, les ventes UC recensaient une hausse de 36.3% par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. En fin d&rsquo;ann\u00e9e, les ventes de buches glac\u00e9es ont \u00e9galement boost\u00e9 les ventes de d\u00e9cembre 2023, pour une hausse de 11.7% des ventes UC par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. La saisonnalit\u00e9 du secteur fut moins contrast\u00e9e qu&rsquo;habituellement. D&rsquo;une part, les mois de mars, avril et novembre ont connu une importante progression par rapport \u00e0 l&rsquo;ann\u00e9e 2023. D&rsquo;autres part, la forte pluviom\u00e9trie observ\u00e9e durant l&rsquo;\u00e9t\u00e9 2024 a p\u00e9nalis\u00e9 les ventes en volume sur la p\u00e9riode. Ainsi, ces facteurs ont contribu\u00e9 \u00e0 homog\u00e9n\u00e9iser davantage les ventes sur l&rsquo;exercice 2024.<\/p><p style=\"font-size: 14px; background-color: #ffffff;\"><span style=\"background-color: #ffffff; font-size: 14px;\">L&rsquo;int\u00e9r\u00eat des recherches Google des consommateurs fran\u00e7ais confirment cette saisonnalit\u00e9 marqu\u00e9e du march\u00e9 des glaces, et le contraste plus faible \u00e0 l&rsquo;\u00e9t\u00e9 2023 que les ann\u00e9es pr\u00e9c\u00e9dentes. L&rsquo;int\u00e9r\u00eat des consommateurs pour le sujet des glaces fut \u00e9galement plus tardif en 2024 que les ann\u00e9es pr\u00e9c\u00e9dentes.<\/span><\/p><p style=\"font-size: 14px; background-color: #ffffff;\"><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Sources :\u00a0<\/i><i style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a style=\"font-size: 14px;\" href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2023\/03\/OpinionWay-pour-AEG-Les-Francais-et-la-glace-Mars2023vprez-.pdf\">OpinionWay<\/a>\u00a0; Association des entreprises des glaces\u00a0; <a href=\"https:\/\/trends.google.fr\/\">Google Trends<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133f67b e-flex e-con-boxed e-con e-parent\" data-id=\"133f67b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path 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d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5201cee elementor-widget elementor-widget-shortcode\" data-id=\"5201cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/19048827\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/19048827\/thumbnail\" width=\"100%\" alt=\"chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98532d9 e-flex e-con-boxed e-con e-parent\" data-id=\"98532d9\" data-element_type=\"container\" data-e-type=\"container\" id=\"4\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f633064 elementor-widget elementor-widget-spacer\" data-id=\"f633064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21cfb00 e-flex e-con-boxed e-con e-parent\" data-id=\"21cfb00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9b7fcf e-con-full e-flex e-con e-child\" data-id=\"f9b7fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60bf430 elementor-widget elementor-widget-heading\" data-id=\"60bf430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Les tendances du march\u00e9 des glaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cde23 elementor-widget elementor-widget-text-editor\" data-id=\"84cde23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Le secteur des glaces et sorbet est un march\u00e9 dynamique en France. Malgr\u00e9 un recul des ventes en volumes en 2023 et en 2024, le chiffre d&rsquo;affaires du secteur continue de se positionner sur une tendance haussi\u00e8re. <\/span><span style=\"background-color: #ffffff; font-size: 14px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">L&rsquo;ann\u00e9e 2025 s&rsquo;annonce prometteuse pour le march\u00e9 des glaces et sorbet. Le chiffre d&rsquo;affaires (hors buche) de ce d\u00e9but d&rsquo;ann\u00e9e est sup\u00e9rieur \u00e0 celui des d\u00e9buts d&rsquo;ann\u00e9e pr\u00e9c\u00e9dents.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 14px; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">En 2024, le secteur enregistre 67 innovations contre 52 en 2022 et 72 en 2023. Le march\u00e9 continue de se r\u00e9inventer, pour toujours proposer davantage de formats, de parfums et de saveur aux consommateurs. Cependant, comme le note NielsenIQ dans son rapport, les innovations sont l\u00e9g\u00e8rement moins performantes en 2023, avec un CA moyen par innovation en baisse par rapport \u00e0 2022. Le CA total des innovations reste toutefois significatif sur ce secteur, avec une hausse de 3.7% par rapport \u00e0 2022. Le poids des innovations dans le chiffre d&rsquo;affaires tend d&rsquo;ailleurs \u00e0 la baisse depuis quelques ann\u00e9es.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 14px; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Source : <\/span><i style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 14px; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"><a href=\"https:\/\/les-glaces.com\/wp-content\/uploads\/2024\/04\/AEG_Bilan-du-marche-des-glaces-en-2023-NielsenIQV2.pdf\">NielsenIQ<\/a>\u00a0; Association des entreprises des glaces<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9952fb e-flex e-con-boxed e-con e-parent\" data-id=\"f9952fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebbec7 elementor-widget elementor-widget-spacer\" data-id=\"3ebbec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6187928 e-flex e-con-boxed e-con e-parent\" data-id=\"6187928\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a126e8 e-con-full e-flex e-con e-child\" data-id=\"2a126e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553d60e elementor-widget elementor-widget-spacer\" data-id=\"553d60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212170b elementor-widget elementor-widget-heading\" data-id=\"212170b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa1303 elementor-widget elementor-widget-text-editor\" data-id=\"6fa1303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;h\u00e9sitez pas \u00e0 nous contacter, afin d&rsquo;\u00e9changer sur vos projets !<\/p>\n<p>Vous pouvez nous laisser vos coordonn\u00e9es via le <a href=\"https:\/\/epsimas.com\/contact\/\">formulaire de contact<\/a>, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2faec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2c2faec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d3560 elementor-widget elementor-widget-spacer\" data-id=\"41d3560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des glaces en France est un secteur \u00e0 la fois dynamique et captivant, suscitant l\u2019int\u00e9r\u00eat des consommateurs tout au long de l\u2019ann\u00e9e. Malgr\u00e9 une saisonnalit\u00e9 marqu\u00e9e, la glace s\u2019impose comme l\u2019un des desserts pr\u00e9f\u00e9r\u00e9s des fran\u00e7ais. Ce secteur, en forte croissance depuis une dizaine d\u2019ann\u00e9e, a cependant connu en 2023 et en 2024 un recul de ses ventes en volume. Ce recul ne s\u2019\u00e9tait pas fait ressentir dans le chiffre d\u2019affaires du secteur en 2023, pouss\u00e9 par la hausse des prix \u00e0 la consommation du secteur. <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35094","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le march\u00e9 des glaces en France en 2025 - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Quel est l&#039;\u00e9tat du march\u00e9 des glaces en France en 2025 ? 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