{"id":34508,"date":"2026-03-05T10:52:09","date_gmt":"2026-03-05T09:52:09","guid":{"rendered":"https:\/\/epsimas.com\/?p=34508"},"modified":"2026-04-10T10:00:13","modified_gmt":"2026-04-10T08:00:13","slug":"marche-boulangerie","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/marche-boulangerie\/","title":{"rendered":"Etude de march\u00e9 &#8211; Boulangerie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34508\" class=\"elementor elementor-34508\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8272322 e-flex e-con-boxed e-con e-parent\" data-id=\"8272322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565ab07 elementor-widget elementor-widget-spacer\" data-id=\"565ab07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a57083 e-flex e-con-boxed e-con e-parent\" data-id=\"9a57083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14c9f7f e-con-full e-flex e-con e-child\" data-id=\"14c9f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b3deada e-con-full e-flex e-con e-child\" data-id=\"b3deada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca0c39 elementor-widget elementor-widget-heading\" data-id=\"6ca0c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etude du march\u00e9 de la boulangerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ef82b elementor-widget elementor-widget-heading\" data-id=\"82ef82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les perspectives du march\u00e9 des boulangeries pour 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da7170 elementor-widget elementor-widget-spacer\" data-id=\"2da7170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b58c5e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b58c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your complete market study here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e420d0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e420d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/app.epsimas.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Or try our market analysis tool here for free!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61c0c elementor-widget elementor-widget-spacer\" data-id=\"fd61c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f102896 e-flex e-con-boxed e-con e-parent\" data-id=\"f102896\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19a9f4 e-con-full e-flex e-con e-child\" data-id=\"e19a9f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f81f815 elementor-widget elementor-widget-text-editor\" data-id=\"f81f815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong><span style=\"color: #035684;\">&nbsp;Background <\/span><\/strong><\/h2>\n<p>En 2025, le march\u00e9 des boulangeries artisanales g\u00e9n\u00e8re un chiffre d&rsquo;affaires d&rsquo;environ 17.2 milliards d&rsquo;euros, selon les premi\u00e8res estimations d&rsquo;EPSIMAS. Ainsi, le secteur continue sa croissance soutenue, poursuivant sur sa tendance haussi\u00e8re. La boulangerie-p\u00e2tisserie artisanale se hisse parmi les premiers commerces de proximit\u00e9 en France, avec ses quelques 43&rsquo;777 \u00e9tablissements actifs en mars 2026. N\u00e9anmoins, malgr\u00e9 cette forme de maturit\u00e9, le nombre de boulangeries-p\u00e2tisseries continue de cro\u00eetre. En 2025, plus de 2&rsquo;558 nouveaux \u00e9tablissements ont vu le jour sur ce secteur.&nbsp;<\/p>\n<p><span style=\"font-size: 1rem;\">Ce march\u00e9, encore fragment\u00e9 en France, est \u00e0 ce jour domin\u00e9 par les \u00e9tablissements ind\u00e9pendants (en nombre d&rsquo;implantations). Cependant, de nombreux r\u00e9seaux de franchise y \u00e9voluent depuis plusieurs ann\u00e9es. Leur d\u00e9veloppement pourrait ainsi impacter l&rsquo;organisation de ce secteur.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">Cet article pr\u00e9sente les \u00e9volutions du secteur ces derni\u00e8res ann\u00e9es, ainsi que les principaux d\u00e9fis rencontr\u00e9s par le march\u00e9 de la boulangerie.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98c7190 e-grid e-con-full e-con e-child\" data-id=\"98c7190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86da2fc e-con-full e-flex e-con e-child\" data-id=\"86da2fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b83084 elementor-widget elementor-widget-heading\" data-id=\"3b83084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Table of Contents<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a15b4a elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1a15b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Key Market Figures <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-wifi\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M634.91 154.88C457.74-8.99 182.19-8.93 5.09 154.88c-6.66 6.16-6.79 16.59-.35 22.98l34.24 33.97c6.14 6.1 16.02 6.23 22.4.38 145.92-133.68 371.3-133.71 517.25 0 6.38 5.85 16.26 5.71 22.4-.38l34.24-33.97c6.43-6.39 6.3-16.82-.36-22.98zM320 352c-35.35 0-64 28.65-64 64s28.65 64 64 64 64-28.65 64-64-28.65-64-64-64zm202.67-83.59c-115.26-101.93-290.21-101.82-405.34 0-6.9 6.1-7.12 16.69-.57 23.15l34.44 33.99c6 5.92 15.66 6.32 22.05.8 83.95-72.57 209.74-72.41 293.49 0 6.39 5.52 16.05 5.13 22.05-.8l34.44-33.99c6.56-6.46 6.33-17.06-.56-23.15z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Trade Media <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Consumer Interest<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-percentage\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M109.25 173.25c24.99-24.99 24.99-65.52 0-90.51-24.99-24.99-65.52-24.99-90.51 0-24.99 24.99-24.99 65.52 0 90.51 25 25 65.52 25 90.51 0zm256 165.49c-24.99-24.99-65.52-24.99-90.51 0-24.99 24.99-24.99 65.52 0 90.51 24.99 24.99 65.52 24.99 90.51 0 25-24.99 25-65.51 0-90.51zm-1.94-231.43l-22.62-22.62c-12.5-12.5-32.76-12.5-45.25 0L20.69 359.44c-12.5 12.5-12.5 32.76 0 45.25l22.62 22.62c12.5 12.5 32.76 12.5 45.25 0l274.75-274.75c12.5-12.49 12.5-32.75 0-45.25z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Les ratios financiers <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-stream\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 128h416c8.84 0 16-7.16 16-16V48c0-8.84-7.16-16-16-16H16C7.16 32 0 39.16 0 48v64c0 8.84 7.16 16 16 16zm480 80H80c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16zm-64 176H16c-8.84 0-16 7.16-16 16v64c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-64c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Les tendances du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba1171 elementor-widget__width-initial e-transform elementor-widget elementor-widget-image\" data-id=\"8ba1171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-1024x683.jpg\" class=\"attachment-large size-large wp-image-34521\" alt=\"Bakery\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-1536x1024.jpg 1536w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-1080x720.jpg 1080w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-1280x854.jpg 1280w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-980x654.jpg 980w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos-480x320.jpg 480w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/02\/zijdttj4yos.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0418be3 e-flex e-con-boxed e-con e-parent\" data-id=\"0418be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc0d4a elementor-widget elementor-widget-spacer\" data-id=\"cdc0d4a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787ab88 e-flex e-con-boxed e-con e-parent\" data-id=\"787ab88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7be63d elementor-widget elementor-widget-heading\" data-id=\"b7be63d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Les chiffres cl\u00e9s du march\u00e9 de la boulangerie <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7972da elementor-widget elementor-widget-text-editor\" data-id=\"f7972da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2025, le secteur des boulangeries artisanales est \u00e9valu\u00e9 \u00e0 plus de <b>17.2 milliards d&rsquo;euros<\/b>, selon les premi\u00e8res estimations d&rsquo;EPSIMAS. Soit une croissance de 5.85% sur une ann\u00e9e glissante. Le chiffre d&rsquo;affaires des entreprises du secteur de la boulangerie-p\u00e2tisserie tend \u00e0 la hausse depuis plus de 10 ans. Ce dernier observe un taux de croissance annuel moyen de 8.26% entre 2016 et 2025. Les projections d&rsquo;EPSIMAS tendent vers une croissance annuelle moyenne du chiffre d&rsquo;affaires du secteur de l&rsquo;ordre de 5.38% entre 2025 et 2030.&nbsp;<\/p>\n<p>EPSIMAS compte en mars 2026 au moins 43&rsquo;777 \u00e9tablissements actifs \u00e9voluant sur le march\u00e9 des boulangeries-p\u00e2tisseries. La boulangerie est ainsi en France le premier commerce de proximit\u00e9, en nombre d&rsquo;implantations. Et malgr\u00e9 ce maillage territorial d\u00e9j\u00e0 important, leur nombre <b>ne cesse de cro\u00eetre<\/b>.&nbsp;<\/p>\n<p>Sans surprise, la r\u00e9gion \u00cele-de-France concentre une grande part des boulangerie (17.5% des \u00e9tablissements). La fr\u00e9quentation journali\u00e8re, le ticket moyen et le nombre de salari\u00e9 par point de vente sont \u00e9galement des indicateurs en hausse en 2025.&nbsp;<\/p>\n<p>S<i>Sources:&nbsp;<a href=\"https:\/\/www.insee.fr\/fr\/accueil\">INSEE&nbsp;<\/a>;&nbsp;<a href=\"https:\/\/epsimas.com\/en\/\">EPSIMAS<\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80537f5 e-flex e-con-boxed e-con e-parent\" data-id=\"80537f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5678875 elementor-widget elementor-widget-shortcode\" data-id=\"5678875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/25891651\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/25891651\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b7b0f e-flex e-con-boxed e-con e-parent\" data-id=\"78b7b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8156706 e-con-full e-flex e-con e-child\" data-id=\"8156706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-584a532 elementor-widget elementor-widget-spacer\" data-id=\"584a532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b14cb elementor-widget elementor-widget-heading\" data-id=\"81b14cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 de la boulangerie ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3246f7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3246f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe9092 e-flex e-con-boxed e-con e-parent\" data-id=\"ffe9092\" data-element_type=\"container\" data-e-type=\"container\" id=\"2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c4f5d elementor-widget elementor-widget-spacer\" data-id=\"c8c4f5d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a9575 e-flex e-con-boxed e-con e-parent\" data-id=\"66a9575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83ef83c elementor-widget elementor-widget-heading\" data-id=\"83ef83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Specialized media and organizations <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e539620 elementor-widget elementor-widget-text-editor\" data-id=\"e539620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La presse sp\u00e9cialis\u00e9e du secteur permet aux acteurs du march\u00e9 de la boulangerie de se tenir inform\u00e9s des \u00e9volutions du secteur (tendances du march\u00e9, \u00e9volution de la r\u00e9glementation, nouveaut\u00e9s \u2026). Les principaux m\u00e9dias \u00e0 suivre en France sont les suivants :<\/p><p><a href=\"https:\/\/boulangerie.org\/\"><b>La Conf\u00e9d\u00e9ration Nationale de la Boulangerie-P\u00e2tisserie Fran\u00e7aise,<\/b><\/a> une organisation du secteur regroupant des professionnels du secteur et les informant quant \u00e0 l&rsquo;actualit\u00e9 du march\u00e9, de la r\u00e9glementation en vigueur &#8230;\u00a0<\/p><p><a href=\"https:\/\/www.lejournaldupatissier.com\/\"><b>Le Journal du P\u00e2tissier, <\/b><\/a>un magazine sp\u00e9cialis\u00e9 sur la profession de p\u00e2tissier, informant quant aux actualit\u00e9s, aux nouvelles r\u00e9glementations, aux salons professionnels &#8230;\u00a0<\/p><p><b><a href=\"https:\/\/boulangerie-bakery.com\/\">Boulangerie Bakery.com<\/a>, <\/b>un magazine sp\u00e9cialis\u00e9 sur la profession de boulanger<\/p><p><a href=\"https:\/\/www.lemondedesboulangers.fr\/\"><b>Le Monde des Boulangers, <\/b><\/a>un magazine informant sur l&rsquo;actualit\u00e9 du secteur de la boulangerie<\/p><p><a href=\"https:\/\/lesnouvellesdelaboulangerie.fr\/\"><b>Les Nouvelles de la Boulangerie-P\u00e2tisserie, <\/b><\/a>un m\u00e9dia sp\u00e9cialis\u00e9 sur le secteur de la boulangerie<\/p><p><b>F\u00e9d\u00e9ration des Entreprises de Boulangerie, <\/b>regroupant et repr\u00e9sentant un grand nombre d\u2019\u00e9tablissements du march\u00e9 de la boulangerie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-187db11 e-flex e-con-boxed e-con e-parent\" data-id=\"187db11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db0bd0f elementor-widget elementor-widget-spacer\" data-id=\"db0bd0f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0459ee e-flex e-con-boxed e-con e-parent\" data-id=\"a0459ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efeebba elementor-widget elementor-widget-heading\" data-id=\"efeebba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Consumer Interest <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35a4b7 elementor-widget elementor-widget-text-editor\" data-id=\"f35a4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La boulangerie est le premier commerce de proximit\u00e9 en France. Les fran\u00e7ais entretiennent une relation particuli\u00e8re avec la boulangerie, ainsi que le d\u00e9montrent les recherches Google en France pour le sujet de la Boulangerie. Les recherches pour le sujet de la boulangerie continue de cro\u00eetre chaque ann\u00e9e. Une certaine saisonnalit\u00e9 semble se distinguer dans les recherches google pour le terme Boulangerie. Les pics d&rsquo;int\u00e9r\u00eat se manifestent sur les mois d&rsquo;ao\u00fbt et les p\u00e9riodes de f\u00eates de fin d&rsquo;ann\u00e9e (soit des p\u00e9riodes traditionnelles de vacances en France).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d498017 e-flex e-con-boxed e-con e-parent\" data-id=\"d498017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef39ba6 elementor-widget elementor-widget-shortcode\" data-id=\"ef39ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/25889866\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/25889866\/thumbnail\" width=\"100%\" alt=\"Chart visualization\" \/><\/noscript><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff96673 e-flex e-con-boxed e-con e-parent\" data-id=\"ff96673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f18f946 e-con-full e-flex e-con e-child\" data-id=\"f18f946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6588a elementor-widget elementor-widget-spacer\" data-id=\"9e6588a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107fb6f elementor-widget elementor-widget-heading\" data-id=\"107fb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'une \u00e9tude du march\u00e9 des boulangeries ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d72b30 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0d72b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b299dd5 e-flex e-con-boxed e-con e-parent\" data-id=\"b299dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c80651f elementor-widget elementor-widget-spacer\" data-id=\"c80651f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8712515 e-flex e-con-boxed e-con e-parent\" data-id=\"8712515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1eb983 elementor-widget elementor-widget-heading\" data-id=\"e1eb983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Financial Ratios of the Sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57f7c7 elementor-widget elementor-widget-text-editor\" data-id=\"f57f7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En moyenne, une boulangerie emploie, en 2025, 6,7 salari\u00e9s par point de vente, contre 6 en 2024. Les charges de personnel (dirigeant compris) repr\u00e9sentent en moyenne 41% des produits d\u2019exploitation pour les entreprises assujetties \u00e0 l\u2019IS et 35% pour celles assujetties \u00e0 l\u2019IR. Egalement, en moyenne, une boulangerie enregistre un r\u00e9sultat net correspondant \u00e0 3% du produit d\u2019exploitation. Pour les entreprises assujetties \u00e0 l\u2019IR, ce chiffre est estim\u00e9 \u00e0 10% du produit d\u2019exploitation.<\/p><p>En 2025, la r\u00e9mun\u00e9ration brute moyenne des dirigeants de boulangerie \u00e9tait de 18&rsquo;571 EUR pour les \u00e9tablissement de moins de 150K EUR de CA, de 23&rsquo;544 EUR pour celles entre 150K et 300K EUR et de 52&rsquo;148\u00a0 EUR pour celles de plus de 600K EUR. Sur l&rsquo;exercice 2025, l&rsquo;investissement moyen des boulangeries s&rsquo;\u00e9l\u00e8ve \u00e0 17&rsquo;623 EUR.\u00a0<\/p><p><span style=\"font-weight: 400;\">Cette ann\u00e9e, la fr\u00e9quentation continue de progresser l\u00e9g\u00e8rement, avec 313 clients par jour en moyenne, contre 302 en 2024.\u00a0<\/span><span style=\"font-size: 1rem;\">Cette hausse s\u2019accompagne d\u2019un ticket moyen en augmentation, passant de 5,92\u20ac l&rsquo;an dernier \u00e0 6,33\u20ac cette ann\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Le prix de la baguette, symbole du secteur, suit la m\u00eame trajectoire : apr\u00e8s 1,04\u20ac en 2023 et 1,08\u20ac en 2024, il atteint d\u00e9sormais 1,10\u20ac. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Epsimas observe une augmentation moyenne annuelle du prix du pain de 2,49%, soit une hausse globale de 26% entre 2015 et 2025.<\/span><\/p><p>Source : <a href=\"https:\/\/epsimas.com\/en\/\">Epsimas<\/a>;\u00a0 <a href=\"https:\/\/www.fiducial.fr\/Boulangeries-Patisseries-Chocolateries\/Comptabilite-Boulangerie-Patisserie-Chocolaterie\/L-Observatoire-FIDUCIAL-de-la-boulangerie-patisserie\">L&rsquo;Observatoire Fiducial de la boulangerie-p\u00e2tisserie<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-debc1d9 e-flex e-con-boxed e-con e-parent\" data-id=\"debc1d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb85a3 elementor-widget elementor-widget-spacer\" data-id=\"8fb85a3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42695fd e-flex e-con-boxed e-con e-parent\" data-id=\"42695fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07d1543 elementor-widget elementor-widget-heading\" data-id=\"07d1543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Les tendances du march\u00e9 de la boulangerie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b954c elementor-widget elementor-widget-text-editor\" data-id=\"25b954c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le secteur de la boulangerie-p\u00e2tisserie est un march\u00e9 porteur, pr\u00e9sentant toujours de belles perspectives de d\u00e9veloppement. Le segment de la boulangerie-p\u00e2tisserie artisanale reste pour le moment fragment\u00e9, avec une pr\u00e9dominance observ\u00e9e \u00e0 l\u2019\u00e9chelle nationale des boulangeries ind\u00e9pendantes. Cependant, des r\u00e9seaux de franchise s\u2019y d\u00e9veloppent depuis plusieurs ann\u00e9es, \u00e0 l\u2019image de quelques leaders. Ces r\u00e9seaux affichent pour beaucoup d&rsquo;entre eux certaines caract\u00e9ristiques communes, tels que les services de livraison (internalis\u00e9s ou externalis\u00e9s) et des horaires d\u2019ouverture \u00e9largis. Le segment des terminaux de cuisson quant lui est davantage concentr\u00e9 autour de grand r\u00e9seaux, et conna\u00eet une croissance plus mod\u00e9r\u00e9e.\u00a0<\/p><p>Les produits de boulangeries \u00e9voluent, et les \u00e9tablissements deviennent de v\u00e9ritables lieux de restauration et de snacking. La cons\u00e9quence directe de cette transformation est l&rsquo;augmentation du panier moyen en boulangerie. Le prix moyen d&rsquo;une baguette de pain est estim\u00e9 autour de 1.10 euros en 2025. Tandis que le panier moyen des produits de snacking en boulangerie s&rsquo;estime \u00e0 9,20 EUR. Cette \u00e9volution du mix produit a un impact positif direct dans le chiffre d&rsquo;affaires des \u00e9tablissements du march\u00e9 de la boulangerie.\u00a0<\/p><p><span style=\"font-size: 14px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Source : <\/span><a style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\" href=\"https:\/\/www.snacking.fr\/\">Speak Snacking<\/a><span style=\"font-size: 14px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">, <\/span><a style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\" href=\"http:\/\/insee.fr\">INSEE<\/a>,\u00a0<a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/www.fiducial.fr\/Boulangeries-Patisseries-Chocolateries\/Comptabilite-Boulangerie-Patisserie-Chocolaterie\/L-Observatoire-FIDUCIAL-de-la-boulangerie-patisserie\">L&rsquo;Observatoire Fiducial de la boulangerie-p\u00e2tisserie<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9883b5 e-flex e-con-boxed e-con e-parent\" data-id=\"a9883b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df7c31f e-con-full e-flex e-con e-child\" data-id=\"df7c31f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d254cf0 e-con-full e-flex e-con e-child\" data-id=\"d254cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a24a3b5 elementor-widget elementor-widget-spacer\" data-id=\"a24a3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dbdc9d elementor-widget elementor-widget-heading\" data-id=\"9dbdc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find our articles on similar topics!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a41848 e-con-full e-flex e-con e-child\" data-id=\"7a41848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9908e7 e-grid e-con-full e-con e-child\" data-id=\"d9908e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702759a elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"702759a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/en\/pizza-market\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2024\/05\/mquqbmszggm-1024x683.jpg);\" role=\"img\" aria-label=\"Pizza market\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe pizza market\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead the article!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03661d5 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"03661d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/epsimas.com\/en\/fast-food-market\/\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/epsimas.com\/wp-content\/uploads\/2024\/10\/8qt_cml7m68-1024x731.jpg);\" role=\"img\" aria-label=\"Fast food\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe fast-food market\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tRead the article!\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b96af e-flex e-con-boxed e-con e-parent\" data-id=\"12b96af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e7697 elementor-widget elementor-widget-spacer\" data-id=\"f8e7697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2807901 e-flex e-con-boxed e-con e-parent\" data-id=\"2807901\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0416a elementor-widget elementor-widget-spacer\" data-id=\"4e0416a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fe54d elementor-widget elementor-widget-heading\" data-id=\"17fe54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f873477 elementor-widget elementor-widget-text-editor\" data-id=\"f873477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697a7b8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"697a7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080975e elementor-widget elementor-widget-spacer\" data-id=\"080975e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Etude du march\u00e9 de la boulangerie Les perspectives du march\u00e9 des boulangeries pour 2026 Demandez votre \u00e9tude de march\u00e9 compl\u00e8te ici ! Ou essayez gratuitement notre outil d&rsquo;analyse march\u00e9 ici ! &nbsp;Contexte En 2025, le march\u00e9 des boulangeries artisanales g\u00e9n\u00e8re un chiffre d&rsquo;affaires d&rsquo;environ 17.2 milliards d&rsquo;euros, selon les premi\u00e8res estimations d&rsquo;EPSIMAS. Ainsi, le secteur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34508","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de march\u00e9 - Boulangerie - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Quel est l&#039;\u00e9tat du march\u00e9 de la boulangerie en 2025 ? 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