{"id":31133,"date":"2025-07-01T09:16:18","date_gmt":"2025-07-01T07:16:18","guid":{"rendered":"https:\/\/emc2conseil.fr\/?p=31133"},"modified":"2025-09-01T11:38:46","modified_gmt":"2025-09-01T09:38:46","slug":"comment-faire-une-etude-de-marche","status":"publish","type":"post","link":"https:\/\/epsimas.com\/en\/comment-faire-une-etude-de-marche\/","title":{"rendered":"Comment faire une \u00e9tude de march\u00e9 ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"31133\" class=\"elementor elementor-31133\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3afe388f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3afe388f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dd35164\" data-id=\"4dd35164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a295c07 elementor-widget elementor-widget-text-editor\" data-id=\"a295c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176d3b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176d3b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6774cb6\" data-id=\"6774cb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e2fc6 elementor-widget elementor-widget-spacer\" data-id=\"47e2fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64a9910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64a9910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-780ef72\" data-id=\"780ef72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dffba42 elementor-widget elementor-widget-heading\" data-id=\"dffba42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment faire une \u00e9tude de march\u00e9 ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6c997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6c997\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9146d5b\" data-id=\"9146d5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6b4d5 elementor-widget elementor-widget-text-editor\" data-id=\"ba6b4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">L&rsquo;\u00e9tude de march\u00e9 est une composante cruciale de votre aventure entrepreneuriale. Qu&rsquo;il s&rsquo;agisse d&rsquo;ouvrir un point de vente physique, un commerce en ligne ou une solution SaaS, l&rsquo;\u00e9tude de march\u00e9 s\u00e9curise votre d\u00e9veloppement. Celle-ci vous permet d&rsquo;ajuster vos investissements en fonction du r\u00e9el potentiel march\u00e9, et d&rsquo;orienter au mieux ces derniers. Elle vous offre \u00e9galement les informations n\u00e9cessaires pour construire votre strat\u00e9gie marketing. Enfin, elle vous apporte m\u00eame des r\u00e9ponses quant \u00e0 votre mod\u00e8le \u00e9conomique. Les raisons de faire une \u00e9tude de march\u00e9 sont multiples. Vous pouvez d&rsquo;ailleurs retrouver notre dernier article sur le sujet <a href=\"https:\/\/epsimas.com\/en\/why-do-market-research\/\">Why do a market study?<\/a>. Mais alors, comment faire une \u00e9tude de march\u00e9 ?\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Cet article vous pr\u00e9sente les principaux axes d&rsquo;une \u00e9tude de march\u00e9 pertinente.\u00a0<\/span><\/p>\n<p>Vous avez besoin d&rsquo;une \u00e9tude de march\u00e9 cl\u00e9 en main ?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad014de elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ad014de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/epsimas.com\/en\/request-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your market research!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faee5d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faee5d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d730ec1\" data-id=\"d730ec1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9f47e elementor-widget elementor-widget-spacer\" data-id=\"3e9f47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-754cdb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"754cdb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4dee8ef\" data-id=\"4dee8ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a736d03 elementor-widget elementor-widget-spacer\" data-id=\"a736d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ad1dc elementor-widget elementor-widget-heading\" data-id=\"18ad1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e4d69 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"27e4d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. D\u00e9finir le march\u00e9 cible<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-pie\" viewbox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Etudier la cible client <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Identifier les concurrents <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chalkboard-teacher\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 352c-2.39 0-4.78.35-7.06 1.09C187.98 357.3 174.35 360 160 360c-14.35 0-27.98-2.7-40.95-6.91-2.28-.74-4.66-1.09-7.05-1.09C49.94 352-.33 402.48 0 464.62.14 490.88 21.73 512 48 512h224c26.27 0 47.86-21.12 48-47.38.33-62.14-49.94-112.62-112-112.62zm-48-32c53.02 0 96-42.98 96-96s-42.98-96-96-96-96 42.98-96 96 42.98 96 96 96zM592 0H208c-26.47 0-48 22.25-48 49.59V96c23.42 0 45.1 6.78 64 17.8V64h352v288h-64v-64H384v64h-76.24c19.1 16.69 33.12 38.73 39.69 64H592c26.47 0 48-22.25 48-49.59V49.59C640 22.25 618.47 0 592 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Estimer un taux de p\u00e9n\u00e9tration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#5\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Simuler un chiffre d'affaires r\u00e9alisable<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c635dd\" data-id=\"9c635dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c29f1 elementor-widget elementor-widget-image\" data-id=\"37c29f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg\" class=\"attachment-large size-large wp-image-34625\" alt=\"EPSIMAS - market research specialist\" srcset=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg 1024w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-300x200.jpg 300w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-768x512.jpg 768w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1080x721.jpg 1080w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-980x654.jpg 980w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-480x320.jpg 480w, https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6e0da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6e0da5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd328a0\" data-id=\"bd328a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce64850 elementor-widget elementor-widget-spacer\" data-id=\"ce64850\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c0aa58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c0aa58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa3670\" data-id=\"1aa3670\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-860c142 elementor-widget elementor-widget-heading\" data-id=\"860c142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. D\u00e9finir le march\u00e9 cible - Comment faire une \u00e9tude de march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b4603 elementor-widget elementor-widget-text-editor\" data-id=\"87b4603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme dans tout type d&rsquo;\u00e9tudes, il convient d&rsquo;en d\u00e9finir le p\u00e9rim\u00e8tre. Dans le cadre d&rsquo;une \u00e9tude de march\u00e9, il s&rsquo;agit de d\u00e9finir le march\u00e9 cible. Dans la d\u00e9finition de ce march\u00e9, on retrouve essentiellement deux aspects : sectoriels et g\u00e9ographique.\u00a0<\/p>\n<p>La d\u00e9finition du march\u00e9, sur le plan sectoriel, consiste en l&rsquo;identification du secteur d&rsquo;activit\u00e9 correspondant au projet. La d\u00e9finition du march\u00e9 est g\u00e9n\u00e9ralement compl\u00e9t\u00e9e d&rsquo;une segmentation du march\u00e9. Prenons un exemple: Vous projetez l&rsquo;ouverture d&rsquo;un restaurant de gaufres. Votre march\u00e9 est celui de la p\u00e2tisserie, ou de la restauration rapide (selon votre concept). Plus pr\u00e9cis\u00e9ment, votre segment de march\u00e9 est celui de la gaufre. Et ce segment peut encore \u00eatre segment\u00e9, par type de produit par exemple.\u00a0<\/p>\n<p>La d\u00e9finition du march\u00e9, sur le plan g\u00e9ographique, consiste en l&rsquo;identification des cibles clients accessibles g\u00e9ographiquement. Dans le cadre d&rsquo;un point de vente physique, nous parlerons de zone de chalandise. Celle-ci doit \u00eatre d\u00e9fini sur la base de crit\u00e8res fiables, tels que la densit\u00e9 de population, la fr\u00e9quentation de la zone ou encore la concurrence sur place. Dans le cadre d&rsquo;un commerce en ligne, ou d&rsquo;une solution d\u00e9mat\u00e9rialis\u00e9e, l&rsquo;accessibilit\u00e9 g\u00e9ographique n&rsquo;est pas une contrainte. En revanche, d&rsquo;autres contraintes d&rsquo;accessibilit\u00e9 peuvent s&rsquo;ajouter (linguistiques ou logistiques, par exemple dans le cadre d&rsquo;un d\u00e9veloppement international).\u00a0<\/p>\n<p>La d\u00e9finition du march\u00e9 est une \u00e9tape extr\u00eamement importante, qui aura une incidence sur les r\u00e9sultats de l&rsquo;\u00e9tude de march\u00e9. Cette \u00e9tape ne doit donc pas \u00eatre n\u00e9glig\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4716e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4716e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43de82\" data-id=\"d43de82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4bd7a7 elementor-widget elementor-widget-spacer\" data-id=\"f4bd7a7\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75ba14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d75ba14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99c09a2\" data-id=\"99c09a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce70c70 elementor-widget elementor-widget-heading\" data-id=\"ce70c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Etudier la cible client - Comment faire une \u00e9tude de march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6cddf0 elementor-widget elementor-widget-text-editor\" data-id=\"d6cddf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois le march\u00e9 d\u00e9fini et segment\u00e9, il convient de conna\u00eetre sa cible client. L&rsquo;objectif de cette \u00e9tape est de comprendre les motivations d&rsquo;achat de nos futurs clients, et leurs freins \u00e0 la consommation. Il s&rsquo;agit \u00e9galement de conna\u00eetre leur profil type, pour mieux cibler les zones \u00e0 fort potentiel.\u00a0<\/p>\n<p>Prenons un exemple : Vous pr\u00e9voyez l&rsquo;ouverture d&rsquo;une salle de sport. En \u00e9tudiant les tendances du secteur \u00e0 l&rsquo;\u00e9chelle nationale, vous identifiez le profil type suivant pour vos consommateurs. Une personne \u00e2g\u00e9e entre 25 et 35 ans, dipl\u00f4m\u00e9 de l&rsquo;enseignement sup\u00e9rieur, vivant en zone urbaine, avec un pouvoir d&rsquo;achat \u00e9lev\u00e9. En parall\u00e8le, vous avez identifi\u00e9 une \u00e9tude d&rsquo;opinion d\u00e9montrant que les principaux crit\u00e8res de choix d&rsquo;une salle de sport sont l&rsquo;accessibilit\u00e9, les horaires et le prix.\u00a0<\/p>\n<p>Dans cet exemple, la premi\u00e8re \u00e9tape consiste \u00e0 v\u00e9rifier que le profil type de votre cible client corresponde bien \u00e0 une part suffisante de la population dans votre zone de chalandise. Ensuite, vous devrez vous assurer que votre projet corresponde suffisamment aux crit\u00e8res de choix de votre cible. Par exemple, dans une zone o\u00f9 la population se d\u00e9place essentiellement en voiture, il faudra pr\u00e9voir de nombreuses places de stationnement. Si l&#8217;emplacement vis\u00e9 ne comporte pas de place de parking, la faisabilit\u00e9 commerciale du projet en sera amoindrie.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c0c626 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c0c626\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd6c2f2\" data-id=\"fd6c2f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6831377 elementor-widget elementor-widget-spacer\" data-id=\"6831377\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfb581b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfb581b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3033029\" data-id=\"3033029\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6a288 elementor-widget elementor-widget-heading\" data-id=\"af6a288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Identifier la concurrence - Comment faire une \u00e9tude de march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd335 elementor-widget elementor-widget-text-editor\" data-id=\"36dd335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00e9tude de la concurrence est une \u00e9tape cl\u00e9 dans une \u00e9tude de march\u00e9. Mais quelles informations au sujet de mes concurrents sont pertinentes dans le cadre d&rsquo;une \u00e9tude de march\u00e9 ? En premier lieu, il convient d&rsquo;identifier les concurrents les plus directs. C&rsquo;est \u00e0 dire, les entreprises proposant des produits ou services tr\u00e8s similaires aux v\u00f4tres. Une fois ces concurrents identifi\u00e9s, il faudra rassembler des informations pertinentes \u00e0 leurs sujets. Il peut s&rsquo;agir de leurs chiffre d&rsquo;affaires, leurs prix, leur positionnement, leurs canaux d&rsquo;acquisition &#8230; L&rsquo;ensemble de ces informations peut \u00eatre regroup\u00e9e dans un tableau, pour en avoir une vue d&rsquo;ensemble.\u00a0<\/p>\n<p>Il est possible en revanche que d&rsquo;autres produits ou services, non similaires aux v\u00f4tres, r\u00e9pondent aux m\u00eames besoins. Nous parlons alors de concurrence indirecte. Cette forme de concurrence ne doit pas \u00eatre n\u00e9glig\u00e9e pour autant. Lorsqu&rsquo;un consommateur prend une d\u00e9cision d&rsquo;achat, sa priorit\u00e9 est la r\u00e9ponse \u00e0 son besoin. Si un consommateur a faim, et souhaite manger un produit de restauration rapide, il proc\u00e8dera \u00e0 un arbitrage entre diff\u00e9rents types de produits \u00e0 sa disposition. M\u00eame si son id\u00e9e premi\u00e8re se tourne vers une pizza, son comportement d&rsquo;achat reste impulsif (notamment pour les produits de restauration). Il pourra donc \u00eatre capt\u00e9 par des concurrents indirects proposant des burgers. Pour cette raison, vous devez absolument consid\u00e9rer la concurrence directe et indirecte dans votre \u00e9tude de march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0169cb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0169cb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d359102\" data-id=\"d359102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1698c38 elementor-widget elementor-widget-spacer\" data-id=\"1698c38\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4b581f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4b581f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c611c6\" data-id=\"7c611c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d6a2be elementor-widget elementor-widget-heading\" data-id=\"4d6a2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Estimer un taux de p\u00e9n\u00e9tration - Comment faire une \u00e9tude de march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e85b4 elementor-widget elementor-widget-text-editor\" data-id=\"91e85b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s avoir d\u00e9fini votre march\u00e9, \u00e9tudi\u00e9 votre cible client et identifi\u00e9 vos concurrents, il reste une \u00e9tape cruciale de votre \u00e9tude de march\u00e9. L&rsquo;estimation d&rsquo;un taux de p\u00e9n\u00e9tration, ou taux de captation. Ce taux correspond \u00e0 la part de votre cible que vous pourrez r\u00e9ellement convertir en client.\u00a0<\/p>\n<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">La question reste cependant en suspens : Comment estimer un taux de p\u00e9n\u00e9tration ?\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">La m\u00e9thode la plus simple consiste \u00e0 consid\u00e9rer le taux de p\u00e9n\u00e9tration moyen du secteur, et de le diviser par le nombre de concurrents dans la zone de chalandise (plus un). Cependant, cette m\u00e9thode pr\u00e9sente une faille majeure : l&rsquo;absence de prise en consid\u00e9ration des sp\u00e9cificit\u00e9s de la zone d&rsquo;implantation. Pour cette raison, EPSIMAS a d\u00e9velopp\u00e9 une m\u00e9thode plus pr\u00e9cise. Celle-ci consiste \u00e0 prendre pour hypoth\u00e8se de d\u00e9part le taux de p\u00e9n\u00e9tration moyen pour le type d&rsquo;\u00e9tablissement vis\u00e9. A ce taux de p\u00e9n\u00e9tration, nous ajouterons ou retirerons des points de pourcentage en fonction des param\u00e8tres relev\u00e9 au cours de l&rsquo;\u00e9tude. Chaque param\u00e8tre est not\u00e9 sur 100, et converti en point de pourcentage \u00e0 l&rsquo;aide d&rsquo;un syst\u00e8me de conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Par exemple, imaginons que nous partons d\u2019un taux moyen de p\u00e9n\u00e9tration de 3%. Nous avons relev\u00e9 dans l\u2019\u00e9tude une excellente visibilit\u00e9 du local, mais une densit\u00e9 concurrentielle 50% sup\u00e9rieure \u00e0 la moyenne nationale.\u00a0<\/span><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Nous avons donc une note de 100\/100 pour la visibilit\u00e9.\u00a0<\/span><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Mais de -50\/100 pour la densit\u00e9 concurrentielle (0\/100 correspondant au niveau de la moyenne nationale).\u00a0<\/span><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Dans notre exemple, consid\u00e9rons pour faire simple une conversion telle que : 1\/100 = 0.01 point de pourcentage.\u00a0<\/span><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Nous ajoutons donc les points obtenus :\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Taux de p\u00e9n\u00e9tration = 3% + 1% &#8211; 0.5% = 3.5%<\/span><\/p>\n<p>Bien entendu, au plus de param\u00e8tres seront pris en compte, au plus le mod\u00e8le sera pr\u00e9cis. Et la pond\u00e9ration des indicateurs en fonction de leurs degr\u00e9 d&rsquo;importance pour le concept \u00e9tudi\u00e9 ajoutera davantage de pr\u00e9cision.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a023754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a023754\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c507e7\" data-id=\"6c507e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f313b8 elementor-widget elementor-widget-spacer\" data-id=\"0f313b8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8749e66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8749e66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48854f3\" data-id=\"48854f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e27d94 elementor-widget elementor-widget-heading\" data-id=\"6e27d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Simuler le chiffre d'affaires r\u00e9alisable - Comment faire une \u00e9tude de march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f01809a elementor-widget elementor-widget-text-editor\" data-id=\"f01809a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment estimer le chiffre d&rsquo;affaires r\u00e9alisable pour votre projet ? C&rsquo;est une question que beaucoup d&rsquo;entrepreneurs se posent. Pourtant, le calcul est plut\u00f4t simple, une fois votre march\u00e9 d\u00e9fini, votre cible client identifi\u00e9e et votre taux de p\u00e9n\u00e9tration estim\u00e9e. Votre chiffre d&rsquo;affaires r\u00e9alisable correspondra \u00e0 la formule suivante :\u00a0<\/p>\n<p>Chiffre d&rsquo;affaires r\u00e9alisable = nombre de cibles client accessibles * taux de p\u00e9n\u00e9tration * ticket moyen * fr\u00e9quence d&rsquo;achat<\/p>\n<p>Le ticket moyen correspond \u00e0 la d\u00e9pense moyenne par consommateur. La fr\u00e9quence d&rsquo;achat correspond au nombre de transaction moyen par client dans la dur\u00e9e de temps donn\u00e9e. Il convient, par prudence, d&rsquo;appliquer un intervalle d&rsquo;erreur autour de votre simulation. Vous obtiendrez ainsi plusieurs sc\u00e9narios r\u00e9alisables.\u00a0<\/p>\n<p>Attention dans votre calcul \u00e0 prendre en compte l&rsquo;ensemble des cibles clients. Par exemple, pour un restaurant, il faudra compter parmi les cibles clients les r\u00e9sidents dans la zone de chalandise, les actifs, les visiteurs de passage, ou encore les r\u00e9sidents dans la zone de livraison. Pour cela, il faudra \u00e9tudier la structure d\u00e9mographique de chaque zone d&rsquo;\u00e9tude, la d\u00e9mographie des entreprises alentours, le trafic routier ou encore la fr\u00e9quentation pi\u00e9tonne. Gr\u00e2ce \u00e0 l&rsquo;\u00e9tude de ces \u00e9l\u00e9ments, vous obtiendrez une \u00e9tude suffisamment pr\u00e9cise pour votre concept.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18dc58c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18dc58c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f90ed0c\" data-id=\"f90ed0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e303940 elementor-widget elementor-widget-spacer\" data-id=\"e303940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-915b838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915b838\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a474b4d\" data-id=\"a474b4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b22e8 elementor-widget elementor-widget-spacer\" data-id=\"77b22e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da87b41 elementor-widget elementor-widget-heading\" data-id=\"da87b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e488309 elementor-widget elementor-widget-text-editor\" data-id=\"e488309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't hesitate to contact us to discuss your projects!<\/p>\n<p>You can leave us your contact information via the <a href=\"https:\/\/epsimas.com\/en\/contact\/\">Contact form<\/a>, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f3897 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84f3897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/calendly.com\/thomas-marie-emc2conseil\/prise-de-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Make an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7454a82 elementor-widget elementor-widget-spacer\" data-id=\"7454a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment faire une \u00e9tude de march\u00e9 ? L&rsquo;\u00e9tude de march\u00e9 est une composante cruciale de votre aventure entrepreneuriale. Qu&rsquo;il s&rsquo;agisse d&rsquo;ouvrir un point de vente physique, un commerce en ligne ou une solution SaaS, l&rsquo;\u00e9tude de march\u00e9 s\u00e9curise votre d\u00e9veloppement. Celle-ci vous permet d&rsquo;ajuster vos investissements en fonction du r\u00e9el potentiel march\u00e9, et d&rsquo;orienter au [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31133","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS<\/title>\n<meta name=\"description\" content=\"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/comment-faire-une-etude-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS\" \/>\n<meta property=\"og:description\" content=\"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epsimas.com\/en\/comment-faire-une-etude-de-marche\/\" \/>\n<meta property=\"og:site_name\" content=\"EPSIMAS\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T07:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T09:38:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Thomas MARIE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas MARIE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/\"},\"author\":{\"name\":\"Thomas MARIE\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\"},\"headline\":\"Comment faire une \u00e9tude de march\u00e9 ?\",\"datePublished\":\"2025-07-01T07:16:18+00:00\",\"dateModified\":\"2025-09-01T09:38:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/\"},\"wordCount\":1620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/1433427-1024x683.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/\",\"name\":\"Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/1433427-1024x683.jpg\",\"datePublished\":\"2025-07-01T07:16:18+00:00\",\"dateModified\":\"2025-09-01T09:38:46+00:00\",\"description\":\"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/1433427-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/1433427-1024x683.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/comment-faire-une-etude-de-marche\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/epsimas.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment faire une \u00e9tude de march\u00e9 ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#website\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"name\":\"EPSIMAS\",\"description\":\"Etudes de march\u00e9 &amp; Conseil\",\"publisher\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epsimas.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#organization\",\"name\":\"EPSIMAS\",\"url\":\"https:\\\/\\\/epsimas.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"contentUrl\":\"https:\\\/\\\/epsimas.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png\",\"width\":2665,\"height\":526,\"caption\":\"EPSIMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epsimas.com\\\/#\\\/schema\\\/person\\\/700e5b959ea716a18277a28fa5ff0bfe\",\"name\":\"Thomas MARIE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g\",\"caption\":\"Thomas MARIE\"},\"url\":\"https:\\\/\\\/epsimas.com\\\/en\\\/author\\\/thomas-marie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS","description":"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epsimas.com\/en\/comment-faire-une-etude-de-marche\/","og_locale":"en_US","og_type":"article","og_title":"Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS","og_description":"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...","og_url":"https:\/\/epsimas.com\/en\/comment-faire-une-etude-de-marche\/","og_site_name":"EPSIMAS","article_published_time":"2025-07-01T07:16:18+00:00","article_modified_time":"2025-09-01T09:38:46+00:00","og_image":[{"url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg","type":"","width":"","height":""}],"author":"Thomas MARIE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thomas MARIE","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#article","isPartOf":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/"},"author":{"name":"Thomas MARIE","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe"},"headline":"Comment faire une \u00e9tude de march\u00e9 ?","datePublished":"2025-07-01T07:16:18+00:00","dateModified":"2025-09-01T09:38:46+00:00","mainEntityOfPage":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/"},"wordCount":1620,"commentCount":0,"publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"image":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/","url":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/","name":"Comment faire une \u00e9tude de march\u00e9 ? - EPSIMAS","isPartOf":{"@id":"https:\/\/epsimas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#primaryimage"},"image":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#primaryimage"},"thumbnailUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg","datePublished":"2025-07-01T07:16:18+00:00","dateModified":"2025-09-01T09:38:46+00:00","description":"Comment faire une \u00e9tude de march\u00e9 ? Si vous \u00eates entrepreneur, vous vous \u00eates d\u00e9j\u00e0 pos\u00e9 cette question au moins une fois au cours de ...","breadcrumb":{"@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#primaryimage","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/04\/1433427-1024x683.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/epsimas.com\/comment-faire-une-etude-de-marche\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/epsimas.com\/"},{"@type":"ListItem","position":2,"name":"Comment faire une \u00e9tude de march\u00e9 ?"}]},{"@type":"WebSite","@id":"https:\/\/epsimas.com\/#website","url":"https:\/\/epsimas.com\/","name":"EPSIMAS","description":"Market Research &amp; Consulting","publisher":{"@id":"https:\/\/epsimas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epsimas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/epsimas.com\/#organization","name":"EPSIMAS","url":"https:\/\/epsimas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/","url":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","contentUrl":"https:\/\/epsimas.com\/wp-content\/uploads\/2024\/01\/cropped-cropped-cropped-cropped-cropped-Logo_2024_Logo_2024_RVB-1-1-2.png","width":2665,"height":526,"caption":"EPSIMAS"},"image":{"@id":"https:\/\/epsimas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/epsimas.com\/#\/schema\/person\/700e5b959ea716a18277a28fa5ff0bfe","name":"Thomas MARIE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41ac67bf1d2920933c336ad22116db23daaa893dc3cf65db0dd80dbc0167946d?s=96&d=mm&r=g","caption":"Thomas MARIE"},"url":"https:\/\/epsimas.com\/en\/author\/thomas-marie\/"}]}},"_links":{"self":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/31133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/comments?post=31133"}],"version-history":[{"count":0,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/posts\/31133\/revisions"}],"wp:attachment":[{"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/media?parent=31133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/categories?post=31133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsimas.com\/en\/wp-json\/wp\/v2\/tags?post=31133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}