{"id":30077,"date":"2025-12-02T09:17:07","date_gmt":"2025-12-02T08:17:07","guid":{"rendered":"https:\/\/emc2conseil.fr\/?page_id=30077"},"modified":"2026-06-22T12:10:46","modified_gmt":"2026-06-22T10:10:46","slug":"general-market-status","status":"publish","type":"page","link":"https:\/\/epsimas.com\/en\/nos-services\/etat-general-de-marche\/","title":{"rendered":"General Market Status"},"content":{"rendered":"
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General Market Overview <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A mandatory document reflecting the seriousness of your brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAsk for your GMO!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is a General Market Condition?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The \"\u00c9tat G\u00e9n\u00e9ral de March\u00e9\" (General Market Overview) is a document presenting the market in which a brand operates. As stipulated by Article R. 330-1 of the french \"Code de Commerce\", this document must be provided to any individual or company wishing to join a franchise network. The \"\u00c9tat G\u00e9n\u00e9ral de March\u00e9\" is generally included in the Pre-contract Document (DIP) submitted to the franchise candidate.<\/p>

This is therefore primarily about complying with the franchisor's information obligation. Nevertheless, the GMO also holds considerable interest for the franchisor, offering strategic information about their market. Your GMO must be regularly updated to provide your franchisees with the most recent data. EPSIMAS recommends an annual update to secure your market knowledge and comply with legal requirements..\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does the General Market Status contain? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The General Market Overview (or GMO) must propose a definition of the market, as well as data relating to the size of the sector and its evolution, market organization and existing competition, the customer target, growth prospects, the regulatory framework, etc. <\/p>

The GMO produced by EPSIMAS are primarily structured around the following analytical axes: <\/p>\n

\u2013 Definition, size, and segmentation of the market <\/span><\/p>\n

\u2013 Regulations, activity nomenclature, and representative organizations of the sector<\/p>\n

\u2013 Key Figures and Industry Trends <\/p>\n

\u2013 Future prospects of the sector<\/p>\n

\u2013 Customer\/consumer targets<\/p>\n

\u2013 Market organization and competition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do you need a Market Overview?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Why have your GMO done by EPSIMAS? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On one hand, the GMO provided by EPSIMAS meet the legal requirements in this matter. However, EPSIMAS's goal doesn't stop at simple document compliance. The Market Overview is presented to franchise candidates before any signing. This document, integrated into the Pre-contract Document (DIP), thus reflects the seriousness of your network.\u00a0For this reason, each GMO produced by EPSIMAS is custom-made for your store, and produced at the time of order. Thus, the data presented is the most recent and most relevant to your business.\u00a0<\/span><\/p>

The Market Overviews (GMO) conducted by EPSIMAS pursue 3 main objectives. The first objective is obviously the compliance of your Pre-contract Document (DIP) with legal expectations. The second objective pursued by our Market Overviews is the increased credibility of your network. The relevance, accuracy, and care taken with our deliverables aim to reflect the quality of support provided by your network. Finally, the third objective of our Market Overviews is decision-making assistance. Our deliverables provide you with in-depth knowledge of your market environment, enabling you to guide your future marketing efforts.\u00a0<\/p>

Finally, the market studies carried out by EPSIMAS are very accessible for retailers. EPSIMAS strives to offer the best rates in this area. For a GMO in France, you will generally need to budget less than 1,000 euros excluding tax (excluding specific requests or sectors).\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Excerpts from GMO by EPSIMAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Would you like to entrust us with the execution of your GMO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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And for an international General Market Overview? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EPSIMAS provides GMO in France, internationally, and overseas. EPSIMAS also regularly works on topics related to international development. Whether it involves conducting GMOs (or LMOs) internationally, studying future locations for establishment, or fully building a brand's international development strategy, EPSIMAS will support you in your project. The objective remains the same: to secure your venture.\u00a0<\/p>

Depending on the destinations, business sectors, and data accessibility, prices may vary. EPSIMAS strives to offer the best prices for the General Market Overview.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Are you developing a franchise? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EPSIMAS can support you through this crucial step.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet some help!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don't hesitate to contact us to discuss your projects!<\/p>\n

You can leave us your contact details via the contact form, or book an appointment directly below.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMake an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’Etat G\u00e9n\u00e9ral de March\u00e9 Un document obligatoire refl\u00e9tant le s\u00e9rieux de votre enseigne Demandez votre EGM ! Qu’est-ce qu’un Etat G\u00e9n\u00e9ral de March\u00e9 ? L’Etat G\u00e9n\u00e9ral de March\u00e9 est un document pr\u00e9sentant le march\u00e9 sur lequel \u00e9volue une enseigne.\u00a0Pr\u00e9vu \u00e0 l’article R. 330-1 du Code du Commerce, ce document doit obligatoirement \u00eatre remis \u00e0 tout […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":28895,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-30077","page","type-page","status-publish","hentry"],"yoast_head":"\nEtat G\u00e9n\u00e9ral de March\u00e9 - EPSIMAS<\/title>\n<meta name=\"description\" content=\"L'Etat G\u00e9n\u00e9ral de March\u00e9 (ou EGM), pr\u00e9vu \u00e0 l'article R. 330-1 du code de commerce, est un document pr\u00e9sente le march\u00e9 sur lequel \u00e9volue ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/our-services\/general-market-status\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etat G\u00e9n\u00e9ral de March\u00e9 - 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