{"id":30077,"date":"2025-12-02T09:17:07","date_gmt":"2025-12-02T08:17:07","guid":{"rendered":"https:\/\/emc2conseil.fr\/?page_id=30077"},"modified":"2026-06-22T12:10:46","modified_gmt":"2026-06-22T10:10:46","slug":"etat-general-de-marche","status":"publish","type":"page","link":"https:\/\/epsimas.com\/en\/nos-services\/etat-general-de-marche\/","title":{"rendered":"General Market Status"},"content":{"rendered":"
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L'Etat G\u00e9n\u00e9ral de March\u00e9 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un document obligatoire refl\u00e9tant le s\u00e9rieux de votre enseigne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemandez votre EGM !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qu'est-ce qu'un Etat G\u00e9n\u00e9ral de March\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’Etat G\u00e9n\u00e9ral de March\u00e9 est un document pr\u00e9sentant le march\u00e9 sur lequel \u00e9volue une enseigne.\u00a0Pr\u00e9vu \u00e0 l’article R. 330-1 du Code du Commerce, ce document doit obligatoirement \u00eatre remis \u00e0 tout individu ou entreprise souhaitant rejoindre un r\u00e9seau de franchise. L’Etat G\u00e9n\u00e9ral de March\u00e9 est g\u00e9n\u00e9ralement int\u00e9gr\u00e9 au DIP transmis au candidat \u00e0 la franchise.<\/p>

Il s’agit donc avant tout de se conformer \u00e0 l’obligation d’information incombant au franchiseur. N\u00e9anmoins, l’EGM pr\u00e9sente \u00e9galement un int\u00e9r\u00eat certain pour le franchiseur, lui offrant des informations strat\u00e9giques sur son march\u00e9. Votre EGM doit r\u00e9guli\u00e8rement \u00eatre actualis\u00e9, en vue de fournir \u00e0 vos franchis\u00e9s les plus r\u00e9centes donn\u00e9es. EPSIMAS recommande une mise \u00e0 jour annuelle, en vue de s\u00e9curiser votre connaissance du march\u00e9 et de se conformer aux exigences l\u00e9gales.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Que contient l'Etat G\u00e9n\u00e9ral de March\u00e9 ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’Etat G\u00e9n\u00e9ral de March\u00e9 (ou EGM) doit proposer une d\u00e9finition du march\u00e9, ainsi que des donn\u00e9es relatives \u00e0 la taille du secteur et son \u00e9volution, l’organisation du march\u00e9 et la concurrence existante, la cible client, les perspectives de croissance, le cadre r\u00e9glementaire etc. <\/p>

Les EGM r\u00e9alis\u00e9s par EPSIMAS sont articul\u00e9s principalement autours des axes d’analyses suivants : <\/p>\n

– D\u00e9finition, taille et segmentation du march\u00e9 <\/span><\/p>\n

– R\u00e9glementation, nomenclature d’activit\u00e9 et organismes repr\u00e9sentatifs du secteur<\/p>\n

– Chiffres cl\u00e9s et tendances du secteur <\/p>\n

– Perspectives d’\u00e9volution du secteur<\/p>\n

– Cibles clients \/ consommateurs<\/p>\n

– Organisation du march\u00e9 et concurrence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vous avez besoin d'un Etat G\u00e9n\u00e9ral de March\u00e9 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Pourquoi faire r\u00e9aliser son EGM par EPSIMAS ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D’une part, les EGM fournis par EPSIMAS r\u00e9pondent aux attentes l\u00e9gales en la mati\u00e8re. Mais l’objectif d’EPSIMAS ne s’arr\u00eate pas \u00e0 la simple conformit\u00e9 du document. L’Etat G\u00e9n\u00e9ral de March\u00e9 est pr\u00e9sent\u00e9 aux candidats \u00e0 la franchise en amont de toute signature. Ce document, int\u00e9gr\u00e9 au DIP, refl\u00e8te ainsi le s\u00e9rieux de votre r\u00e9seau.\u00a0Pour cette raison, chaque EGM produit par EPSIMAS est r\u00e9alis\u00e9 sur-mesure, pour votre enseigne, et au moment de la commande. Ainsi, les donn\u00e9es pr\u00e9sent\u00e9es sont les plus r\u00e9centes, et les plus pertinentes pour votre activit\u00e9.\u00a0<\/span><\/p>

Les EGM r\u00e9alis\u00e9s par EPSIMAS suivent 3 objectifs principaux. Le premier objectif est \u00e9videmment la conformit\u00e9 de votre DIP aux attentes l\u00e9gales. Le deuxi\u00e8me objectif poursuivi par nos \u00e9tats g\u00e9n\u00e9raux de march\u00e9 est la cr\u00e9dibilit\u00e9 accrue de votre r\u00e9seau. La pertinence, la pr\u00e9cision et le soin apport\u00e9 \u00e0 nos livrables visent \u00e0 refl\u00e9ter la qualit\u00e9 d’accompagnement de votre r\u00e9seau. Enfin, le troisi\u00e8me objectif de nos EGM est l’aide \u00e0 la d\u00e9cision. Nos EGM vous apportent une connaissance pointue de votre environnement march\u00e9, vous permettant d’orienter vos futurs efforts marketing.\u00a0<\/p>

Enfin, les \u00e9tat g\u00e9n\u00e9raux de march\u00e9 r\u00e9alis\u00e9s par EPSIMAS sont tr\u00e8s accessibles pour les enseignes. EPSIMAS s’efforce de proposer les meilleurs tarifs en la mati\u00e8re. Pour un EGM en France, il faudra g\u00e9n\u00e9ralement compter moins de 1 000 euros HT (hors demandes ou secteurs sp\u00e9cifiques).\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelques extraits d'EGM r\u00e9alis\u00e9s par EPSIMAS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous souhaitez nous confier la r\u00e9alisation de votre EGM ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Et pour un Etat G\u00e9n\u00e9ral de March\u00e9 \u00e0 l'international ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EPSIMAS propose des EGM en France, \u00e0 l’international et en outre-mer. EPSIMAS intervient d’ailleurs r\u00e9guli\u00e8rement sur des sujets li\u00e9s au d\u00e9veloppement international. Qu’il s’agisse de r\u00e9aliser des EGM (ou ELM) \u00e0 l’international, d’\u00e9tudier de futures adresses d’implantation ou encore de construire int\u00e9gralement la strat\u00e9gie de d\u00e9veloppement international de l’enseigne, EPSIMAS vous accompagne dans votre projet. L’objectif reste le m\u00eame : s\u00e9curiser votre aventure.\u00a0<\/p>

En fonction des destinations, des secteurs d’activit\u00e9 et de l’accessibilit\u00e9 de la donn\u00e9e, les tarifs peuvent varier. EPSIMAS s’efforce de proposer les meilleurs prix en mati\u00e8re d’Etat G\u00e9n\u00e9ral de March\u00e9.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vous vous d\u00e9veloppez en franchise ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EPSIMAS peut vous accompagner sur cette \u00e9tape cruciale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFaites vous accompagner !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to know more? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don't hesitate to contact us to discuss your projects!<\/p>\n

Vous pouvez nous laisser vos coordonn\u00e9es via le formulaire de contact, ou prendre directement rendez-vous ci-dessous.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L’Etat G\u00e9n\u00e9ral de March\u00e9 Un document obligatoire refl\u00e9tant le s\u00e9rieux de votre enseigne Demandez votre EGM ! Qu’est-ce qu’un Etat G\u00e9n\u00e9ral de March\u00e9 ? L’Etat G\u00e9n\u00e9ral de March\u00e9 est un document pr\u00e9sentant le march\u00e9 sur lequel \u00e9volue une enseigne.\u00a0Pr\u00e9vu \u00e0 l’article R. 330-1 du Code du Commerce, ce document doit obligatoirement \u00eatre remis \u00e0 tout […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":28895,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-30077","page","type-page","status-publish","hentry"],"yoast_head":"\nEtat G\u00e9n\u00e9ral de March\u00e9 - EPSIMAS<\/title>\n<meta name=\"description\" content=\"L'Etat G\u00e9n\u00e9ral de March\u00e9 (ou EGM), pr\u00e9vu \u00e0 l'article R. 330-1 du code de commerce, est un document pr\u00e9sente le march\u00e9 sur lequel \u00e9volue ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epsimas.com\/en\/nos-services\/etat-general-de-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etat G\u00e9n\u00e9ral de March\u00e9 - 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